2. ..συνθέτουν το προφίλ Social networking Activities on Social Networks Blogging and microblogging Mobile access Brand communities
3. … τι αλλάζει 1.5 billion visits to social networks, daily 61.4% have managed a profile in the past six months Almost half of respondents have accessed brand communities on social networks The highest motivations for joining were ‘to learn’ (78.6%) and ‘to gain advance news on products’ (76.1%) Of those who joined brand communities, 71% were more likely to purchase and 63% recommended others to join
