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90 MINUTES WITH REMAX

                      MANAN CHOKSI
                    REGIONAL DIRECTOR
            RE/MAX MUMBAI GUJARAT MAHARASHTRA



RE/MAX Mumbai – Gujarat – Maharashtra
Agenda

1.Problems faced at present
2.Concepts of Developed Markets
3.Introduction to RE/MAX
4. RE/MAX in India
5.RE/MAX Model
6.Advantages of RE/MAX
7. RE/MAX Philosophy
RE/MAX Mumbai Gujarat Maharashtra   www.remax-mgm.com
“Problems faced in
          Real Estate Broking Industry
                                              at present”


RE/MAX Mumbai Gujarat Maharashtra         www.remax-mgm.com
Less Inventory

            Less Leads

              Matching issues

              Budget to Advertise

            No training on real estate broking

       Staff retention

RE/MAX Mumbai Gujarat Maharashtra                www.remax-mgm.com
Staff monitoring

            Staff motivation

              Recognition

              Restricted network

            No trust

       Unorganized Market

RE/MAX Mumbai Gujarat Maharashtra   www.remax-mgm.com
Concepts in developed
                                                 markets:
• Multiple Listing Service: MLS since 1880 in
  US (ref.: Wikipedia)
• Agent training for real estate and sales
• Compulsory Agent certification and
  licensing
• Exclusive Listings
• Value added services provided by brokers



RE/MAX Mumbai Gujarat Maharashtra        www.remax-mgm.com
- Real Estate Maximums




RE/MAX Mumbai Gujarat Maharashtra      www.remax-mgm.com
Established in Denver,
                            Colorado (USA) in 1973 by –
                 Dave Liniger              Gail Liniger




                                    and




RE/MAX Mumbai Gujarat Maharashtra         www.remax-mgm.com
World’s largest Real Estate
                             brokerage franchising network…!




RE/MAX Mumbai Gujarat Maharashtra         www.remax-mgm.com
RE/MAX Mumbai Gujarat Maharashtra   www.remax-mgm.com
And, since the past 13 years….




RE/MAX Mumbai Gujarat Maharashtra       www.remax-mgm.com
About

          RE/MAX INDIA…



RE/MAX Mumbai Gujarat Maharashtra   www.remax-mgm.com
Network…



                                               21 Regions
                                             125+ Offices
                                        200+ Agents!!



RE/MAX Mumbai Gujarat Maharashtra   www.remax-mgm.com
RE/MAX network registered
                                     a 600% growth in the first
                                       year of its operations!!!


                                    Won the Start Up of the Year award at
                                    Zee Business’ Small Business Award




RE/MAX Mumbai Gujarat Maharashtra             www.remax-mgm.com
Traditional Scenario in
                                       Real Estate Industry

                                                          BOSS
Max. Commission by
       Boss
                                    Pyramid               Agents appointed on
                                                            Salary + Comm.


  More time of                                             Low motivation to
 monitoring agent                                               agents


Training & Retention                                        No recognition &
      of agents                           AGENT
                                                                 growth




RE/MAX Mumbai Gujarat Maharashtra             www.remax-mgm.com
About

       RE/MAX MODEL…



RE/MAX Mumbai Gujarat Maharashtra   www.remax-mgm.com
In RE/MAX...
More Inventory - More                                  No monitoring of Agent
 Sales - More Profit                                         required
                                          BOSS
  Agents work as an                                    Trained Agents with high
    entrepreneur                                            retention rate


Higher satisfaction &                                      Agent works as an
    motivation                                               entrepreneur
                                    Pyramid


              AGENT




RE/MAX Mumbai Gujarat Maharashtra             www.remax-mgm.com
RE/MAX Hierarchy
                                     RE/MAX
                                         RE/MAX
                                          India

                                         RE/MAX
                                         Mumbai

              Broker                                          Broker
              Office                                          Office

  Broker        Broker        Broker               Broker       Broker      Broker
 Associate     Associate     Associate            Associate    Associate   Associate




RE/MAX Mumbai Gujarat Maharashtra                   www.remax-mgm.com
Broker Office :




    One Stop shop                   A hub for an agent         Point for access for
    serving all Real                to grow more and           the Customers for
 Estate requirements                earn more through          utilizing RE/MAX’s
   of an individual                     the system                   services




RE/MAX Mumbai Gujarat Maharashtra                    www.remax-mgm.com
Earnings :
RE/MAX follows the MAXIMUM Commission Model
for the Agents…
                                      Why???

Helps in Easy Recruitment/ Recruitment/ Retention
                      Easy Retention


                                 Acts as a self motivator

                                No Monitoring Required



 RE/MAX Mumbai Gujarat Maharashtra                 www.remax-mgm.com
How does a Broker Owner
                                             Earn???

                                                      1 AGENT
                                                                11 AGENTS




                                       Earnings


                                    Office Earnings


RE/MAX Mumbai Gujarat Maharashtra                 www.remax-mgm.com
Role Of Broker Owner:

             Recruitment
             • Profiling and Recruitment of Agents on Regular basis




                                           Management
                                           • Guiding, Motivating and Mentoring Agents to perform better




             Real Estate Services
             • Ensuring Customer Satisfaction by providing the best services




                                           Promotion
                                           • Promotion of RE/MAX, his Office, its Agents by promoting the
                                             Listed Properties


RE/MAX Mumbai Gujarat Maharashtra                                www.remax-mgm.com
Role Of Broker Associate
             Inspection
             • Inspect the properties and noting its every detail before listing
               it


                                             Networking
                                             • Increasing network of Agents and clients thus increasing
                                               Referral Customers


             Listing Properties
             • Listing Maximum Properties on the RE/MAX Network thus
               helping is faster transactions


                                            Sell the Property
                                            • Providing customers with the RE/MAX Experience thus
                                              enhancing their Satisfaction


RE/MAX Mumbai Gujarat Maharashtra                                   www.remax-mgm.com
Services a RE/MAX office
                                              can provide:

                                            Residenti
                                               al


                         Foreclosure
                                                         Commerci
                                                            al




                                          RE/MAX
                     Properties
                     Managemen                                 Land
                         t




                                   Facilities         Re-
                                  Managemen        developme
                                       t               nt



RE/MAX Mumbai Gujarat Maharashtra                       www.remax-mgm.com
Value Added Services

                                                 Legal
                                                Services

                          Consultati
                                                                   Home
                           on and
                          Advisory                                 Loans




                                           RE/MAX
                      Escrow                                           Vastu
                      Services



                                    Relocatio
                                        n                  Interiors
                                    Services




RE/MAX Mumbai Gujarat Maharashtra                               www.remax-mgm.com
Comparative Study…

       Own Business                           RE/MAX
             High Running Costs              Nominal Affiliation Fee
            Long gestation period
                                            Fixed Monthly Desk Fees
               Manpower Cost
                                               Training at all levels
          Limited Market Presence
                                              Best Brand in Industry
                   Network
                                            Highest Market Presence
            Advertising/ Branding
                                                 Largest Network
                Limited Reach
                                                Higher Advertising
                                                Unlimited Reach

RE/MAX Mumbai Gujarat Maharashtra        www.remax-mgm.com
Network…

                   Worldwide network of 1,00,000 Broker Associates


                                7000+ Franchised offices

     RE/MAX Affiliates refer their clients directly agent to agent, across
                        regions at no additional cost

             No Territory Restrictions for any office in any region.


                   Opportunity to address NRI and HNI clients


                More than 50% market share in parts of USA & Canada


RE/MAX Mumbai Gujarat Maharashtra                    www.remax-mgm.com
Independence…
     Each RE/MAX office is independently owned and
                       operated !!
                      Each Broker Owner has the
                      Independence to –
                                          Decide who becomes an agent


                                       Decide the number of Broker Agents


                                           Charge brokerage as desired

                                      Decide remuneration model for Broker
                                                  Associate

                                    Provide any or all of the Permitted Property
                                              related services (VAS)

                                      Engage into tie-ups at franchisee level.


                                         Enter into Exclusivity contracts.

RE/MAX Mumbai Gujarat Maharashtra                               www.remax-mgm.com
Training…

          • USA                                              • India’s First
            • ATOD                                             world Class
            • MTOD                                             Real Estate
            • RE/MAX                                           Training
                                               RE/MAX          Academy
              Mainstreet
                                 RE/MAX          Real
                                University      Estate
                                               Academy


                                                   BO
                                       BA
                                               Orientation
                                    Training    Training
          • Initial training                                 •   Recruitment
          • Technology                                       •   Promotion
            training                                         •   Management
          • Sales & Marketing
                                                             •   Technology
            Training

RE/MAX Mumbai Gujarat Maharashtra                    www.remax-mgm.com
International Training…
1. RE/MAX has access to international trainers
2. Training has already been arranged in India by the
   following trainers:
     1.   Jim Van Horn
     2.   Gail Lyons
     3.   Chuck Limier
     4.   Dario
     5.   Ronen
     6.   Ethor
3. International training gives exposure to best practices
   of different markets which otherwise is difficult for a
   broker in India to obtain.

RE/MAX Mumbai Gujarat Maharashtra           www.remax-mgm.com
Broker Owner Training…

RE/MAX India runs a comprehensive 4-day training program for all new
Brokers…
                          It Includes –
                              RE/MAX inception and philosophy,


                                    Profiling & Recruiting BAs


                                    Managing & Promoting Bas


                                        Agent Retention

                             Managing day-to-day operations of a
                                      RE/MAX office.

                               Technology & Software Training

RE/MAX Mumbai Gujarat Maharashtra                       www.remax-mgm.com
RE/MAX Mumbai Gujarat Maharashtra   www.remax-mgm.com
Branding…
                                        Conferences and Seminars

                                             Corporate tie-ups

                                               Road Shows




          Real Estate Fairs

   Tie up with NGOs & Training
            Institutes

         Web Advertising

RE/MAX Mumbai Gujarat Maharashtra   www.remax-mgm.com
RE/MAX Offices…




RE/MAX Mumbai Gujarat Maharashtra     www.remax-mgm.com
RE/MAX Offices…




RE/MAX Mumbai Gujarat Maharashtra      www.remax-mgm.com
REFLECTIONS OF GREATNESS
RE/MAX India
Franchise Development
                                                 Support…
      Pre-Launch Franchise                   Post Launch Franchise
            Support                                 Support
• Comprehensive turnkey                  • Structured Operations Manual
  assistance from site selection to        for organized systems
  set-up and start operations            • Deputation of Dedicated
                                           Franchisee co-ordinator
• Training for Franchise owner/          • Day-to day operations, technical
  Manager                                  and administrative advices
                                         • Agent Recruitment and Training
• Extensive launch Promotion               support on continual basis
  Planning                               • Ongoing marketing support
                                         • Frequent official visits for
• Technology support and training          business audits


RE/MAX Mumbai Gujarat Maharashtra            www.remax-mgm.com
RE/MAX Philosophy…

                                         More Agents


                         More Brand                                  More
                         Awareness                                  Listings




                       More
                     Repeated                                          More Sales
                     Customers




                                                         More
                                 More Leads            Referral's




RE/MAX Mumbai Gujarat Maharashtra                            www.remax-mgm.com
“There’s never been a better time to
                              invest in a RE/MAX Franchise.”




Thank you…
RE/MAX Mumbai Gujarat Maharashtra        www.remax-mgm.com

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90 minutes with RE/MAX

  • 1. 90 MINUTES WITH REMAX MANAN CHOKSI REGIONAL DIRECTOR RE/MAX MUMBAI GUJARAT MAHARASHTRA RE/MAX Mumbai – Gujarat – Maharashtra
  • 2. Agenda 1.Problems faced at present 2.Concepts of Developed Markets 3.Introduction to RE/MAX 4. RE/MAX in India 5.RE/MAX Model 6.Advantages of RE/MAX 7. RE/MAX Philosophy RE/MAX Mumbai Gujarat Maharashtra www.remax-mgm.com
  • 3. “Problems faced in Real Estate Broking Industry at present” RE/MAX Mumbai Gujarat Maharashtra www.remax-mgm.com
  • 4. Less Inventory Less Leads Matching issues Budget to Advertise No training on real estate broking Staff retention RE/MAX Mumbai Gujarat Maharashtra www.remax-mgm.com
  • 5. Staff monitoring Staff motivation Recognition Restricted network No trust Unorganized Market RE/MAX Mumbai Gujarat Maharashtra www.remax-mgm.com
  • 6. Concepts in developed markets: • Multiple Listing Service: MLS since 1880 in US (ref.: Wikipedia) • Agent training for real estate and sales • Compulsory Agent certification and licensing • Exclusive Listings • Value added services provided by brokers RE/MAX Mumbai Gujarat Maharashtra www.remax-mgm.com
  • 7. - Real Estate Maximums RE/MAX Mumbai Gujarat Maharashtra www.remax-mgm.com
  • 8. Established in Denver, Colorado (USA) in 1973 by – Dave Liniger Gail Liniger and RE/MAX Mumbai Gujarat Maharashtra www.remax-mgm.com
  • 9. World’s largest Real Estate brokerage franchising network…! RE/MAX Mumbai Gujarat Maharashtra www.remax-mgm.com
  • 10. RE/MAX Mumbai Gujarat Maharashtra www.remax-mgm.com
  • 11. And, since the past 13 years…. RE/MAX Mumbai Gujarat Maharashtra www.remax-mgm.com
  • 12. About RE/MAX INDIA… RE/MAX Mumbai Gujarat Maharashtra www.remax-mgm.com
  • 13. Network… 21 Regions 125+ Offices 200+ Agents!! RE/MAX Mumbai Gujarat Maharashtra www.remax-mgm.com
  • 14. RE/MAX network registered a 600% growth in the first year of its operations!!! Won the Start Up of the Year award at Zee Business’ Small Business Award RE/MAX Mumbai Gujarat Maharashtra www.remax-mgm.com
  • 15. Traditional Scenario in Real Estate Industry BOSS Max. Commission by Boss Pyramid Agents appointed on Salary + Comm. More time of Low motivation to monitoring agent agents Training & Retention No recognition & of agents AGENT growth RE/MAX Mumbai Gujarat Maharashtra www.remax-mgm.com
  • 16. About RE/MAX MODEL… RE/MAX Mumbai Gujarat Maharashtra www.remax-mgm.com
  • 17. In RE/MAX... More Inventory - More No monitoring of Agent Sales - More Profit required BOSS Agents work as an Trained Agents with high entrepreneur retention rate Higher satisfaction & Agent works as an motivation entrepreneur Pyramid AGENT RE/MAX Mumbai Gujarat Maharashtra www.remax-mgm.com
  • 18. RE/MAX Hierarchy RE/MAX RE/MAX India RE/MAX Mumbai Broker Broker Office Office Broker Broker Broker Broker Broker Broker Associate Associate Associate Associate Associate Associate RE/MAX Mumbai Gujarat Maharashtra www.remax-mgm.com
  • 19. Broker Office : One Stop shop A hub for an agent Point for access for serving all Real to grow more and the Customers for Estate requirements earn more through utilizing RE/MAX’s of an individual the system services RE/MAX Mumbai Gujarat Maharashtra www.remax-mgm.com
  • 20. Earnings : RE/MAX follows the MAXIMUM Commission Model for the Agents… Why??? Helps in Easy Recruitment/ Recruitment/ Retention Easy Retention Acts as a self motivator No Monitoring Required RE/MAX Mumbai Gujarat Maharashtra www.remax-mgm.com
  • 21. How does a Broker Owner Earn??? 1 AGENT 11 AGENTS Earnings Office Earnings RE/MAX Mumbai Gujarat Maharashtra www.remax-mgm.com
  • 22. Role Of Broker Owner: Recruitment • Profiling and Recruitment of Agents on Regular basis Management • Guiding, Motivating and Mentoring Agents to perform better Real Estate Services • Ensuring Customer Satisfaction by providing the best services Promotion • Promotion of RE/MAX, his Office, its Agents by promoting the Listed Properties RE/MAX Mumbai Gujarat Maharashtra www.remax-mgm.com
  • 23. Role Of Broker Associate Inspection • Inspect the properties and noting its every detail before listing it Networking • Increasing network of Agents and clients thus increasing Referral Customers Listing Properties • Listing Maximum Properties on the RE/MAX Network thus helping is faster transactions Sell the Property • Providing customers with the RE/MAX Experience thus enhancing their Satisfaction RE/MAX Mumbai Gujarat Maharashtra www.remax-mgm.com
  • 24. Services a RE/MAX office can provide: Residenti al Foreclosure Commerci al RE/MAX Properties Managemen Land t Facilities Re- Managemen developme t nt RE/MAX Mumbai Gujarat Maharashtra www.remax-mgm.com
  • 25. Value Added Services Legal Services Consultati Home on and Advisory Loans RE/MAX Escrow Vastu Services Relocatio n Interiors Services RE/MAX Mumbai Gujarat Maharashtra www.remax-mgm.com
  • 26. Comparative Study… Own Business RE/MAX High Running Costs Nominal Affiliation Fee Long gestation period Fixed Monthly Desk Fees Manpower Cost Training at all levels Limited Market Presence Best Brand in Industry Network Highest Market Presence Advertising/ Branding Largest Network Limited Reach Higher Advertising Unlimited Reach RE/MAX Mumbai Gujarat Maharashtra www.remax-mgm.com
  • 27. Network… Worldwide network of 1,00,000 Broker Associates 7000+ Franchised offices RE/MAX Affiliates refer their clients directly agent to agent, across regions at no additional cost No Territory Restrictions for any office in any region. Opportunity to address NRI and HNI clients More than 50% market share in parts of USA & Canada RE/MAX Mumbai Gujarat Maharashtra www.remax-mgm.com
  • 28. Independence… Each RE/MAX office is independently owned and operated !! Each Broker Owner has the Independence to – Decide who becomes an agent Decide the number of Broker Agents Charge brokerage as desired Decide remuneration model for Broker Associate Provide any or all of the Permitted Property related services (VAS) Engage into tie-ups at franchisee level. Enter into Exclusivity contracts. RE/MAX Mumbai Gujarat Maharashtra www.remax-mgm.com
  • 29. Training… • USA • India’s First • ATOD world Class • MTOD Real Estate • RE/MAX Training RE/MAX Academy Mainstreet RE/MAX Real University Estate Academy BO BA Orientation Training Training • Initial training • Recruitment • Technology • Promotion training • Management • Sales & Marketing • Technology Training RE/MAX Mumbai Gujarat Maharashtra www.remax-mgm.com
  • 30. International Training… 1. RE/MAX has access to international trainers 2. Training has already been arranged in India by the following trainers: 1. Jim Van Horn 2. Gail Lyons 3. Chuck Limier 4. Dario 5. Ronen 6. Ethor 3. International training gives exposure to best practices of different markets which otherwise is difficult for a broker in India to obtain. RE/MAX Mumbai Gujarat Maharashtra www.remax-mgm.com
  • 31. Broker Owner Training… RE/MAX India runs a comprehensive 4-day training program for all new Brokers… It Includes – RE/MAX inception and philosophy, Profiling & Recruiting BAs Managing & Promoting Bas Agent Retention Managing day-to-day operations of a RE/MAX office. Technology & Software Training RE/MAX Mumbai Gujarat Maharashtra www.remax-mgm.com
  • 32. RE/MAX Mumbai Gujarat Maharashtra www.remax-mgm.com
  • 33. Branding… Conferences and Seminars Corporate tie-ups Road Shows Real Estate Fairs Tie up with NGOs & Training Institutes Web Advertising RE/MAX Mumbai Gujarat Maharashtra www.remax-mgm.com
  • 34. RE/MAX Offices… RE/MAX Mumbai Gujarat Maharashtra www.remax-mgm.com
  • 35. RE/MAX Offices… RE/MAX Mumbai Gujarat Maharashtra www.remax-mgm.com
  • 37. Franchise Development Support… Pre-Launch Franchise Post Launch Franchise Support Support • Comprehensive turnkey • Structured Operations Manual assistance from site selection to for organized systems set-up and start operations • Deputation of Dedicated Franchisee co-ordinator • Training for Franchise owner/ • Day-to day operations, technical Manager and administrative advices • Agent Recruitment and Training • Extensive launch Promotion support on continual basis Planning • Ongoing marketing support • Frequent official visits for • Technology support and training business audits RE/MAX Mumbai Gujarat Maharashtra www.remax-mgm.com
  • 38. RE/MAX Philosophy… More Agents More Brand More Awareness Listings More Repeated More Sales Customers More More Leads Referral's RE/MAX Mumbai Gujarat Maharashtra www.remax-mgm.com
  • 39. “There’s never been a better time to invest in a RE/MAX Franchise.” Thank you… RE/MAX Mumbai Gujarat Maharashtra www.remax-mgm.com