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Lessons Learned From Our Entrepreneurial/Community Initiatives Michael Gaiss [email_address]  / @MichaelGaiss
Topics ,[object Object],[object Object],[object Object]
My Background ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Nasdaq: VPRT $120,200,000  Internet-based printing $295,000,000  Acquired by Lucent Switching equipment   Acquired by Staples Specialty retailer   Nasdaq: LULU $32,760,000  Specialty apparel retailer Nasdaq: CKFR $86,4000,000  Electronic bill pay systems   Nasdaq: BFRE $67,200,000 Performance-based online marketing Nasdaq: AVID $56,000,000  Video editing systems Nasdaq: ASKJ $42,000,000  Online Search    Acquired by Apple $567,000,000  Acquired by Cisco Systems  Broadband VPN solutions Nasdaq: CONR $78,000,000  Acquired by J&J for $1.4B Drug eluting stents Nasdaq: EXAS $65,000,000  Genomics-based technologies  $1,100,000,000  Acquired by AOL  Advanced mapping solution Nasdaq: SYBS $49,600,000  Relational database management software $325,000,000  Acquired by Cisco Systems  Web-enabled call center Nasdaq: STAR $126,000,000 Infrastructure Products $5,400,000,000  Acquired by Terra Networks  Global internet network   Nasdaq: NXCD $120,000,000  Online credit provider  $355,000,000  Acquired by Tellabs Optical access solutions  Nasdaq: ODSY $54,000,000  Hospice care provider 
Highland Entrepreneur Center
 
 
[email_address] ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Lessons Learned
Credibility is king
Think thru the optics from all angles
Embrace the “non winners”
Deliver a memorable experience Mike Sullivan Harvard University ” The quality of Highland’s input was great, not only their input but the input from all the other people they put us in touch with." Motomu Shimaoka, Ann DeWitt - Harvard Medical School & HBS ”   It was a great opportunity to learn from the other highly-talented entrepreneurs both in the summer program and across the Highland network.” Alain Chuard Stanford Graduate School of Business ” The fact that we were able to spend significant time with senior partners was incredible.” Joshua Feast MIT Sloan School of Management ” Amazing experience.  We are already talking up Highland as a place where people are smart and fair.” Alex Bain & Craig Lund Harvard Business School “ The Highland program was extremely helpful. We learned a great deal from experienced entrepreneurs and made valuable connections that tangibly benefited our business.” Will O'Brien MIT Sloan  School of Management “ Highland is a top-class venture capital firm. During the summer, they helped my team evaluate strategic options and recruit advisers.” Victoria Ransom Harvard Business School ” The summer school was excellent.  I was extremely impressed with the quality of speakers." Matthew Lauzon Babson College ” This was an outstanding program from our perspective.  My team and I are grateful to have been accepted into it.”
Brand & memoralize for sustainability
 
PepsiCo10 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Conceptually similar to Summer ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
Some stats ,[object Object],[object Object],[object Object],[object Object],Place-Based & Retail Experiential Marketing   Mobile Marketing   Social Media & Marketing   Digital Video & Gaming
Lessons Learned
Partnerships can be powerful
Partnerships can be challenging
Plan for additional complexity HCP Vetting Phase 6/7 6/14 6/21 6/28 7/5 7/12 Stage 2 Vetting 5/31 Stage2 Video RFP OMD Vetting Phase OMD HPC PEP JUNE JULY 7/19 7/26 7/29 Event Special Briefing Printing Stage 1 Submissions  (6/18) (6/24) (6/28) (7/6) (7/13) (7/14) Wk 1 Wk 2 Wk 3 Wk 4 Wk  5 Wk  6 Wk 7 Wk  8 Wk 9
Protect your brand & beliefs throughout
 
Bridging Communities to Celebrate Region’s Legacy of Innovation ,[object Object],[object Object],[object Object]
A high-tech mobile scavenger hunt
 
Lessons Learned
Supporters bring reach & credibility
Just don’t rely entirely on them
Ride a wave when you can
Simplify if possible
 
Wrap-Up & Summary ,[object Object],[object Object],[object Object],[object Object],[object Object]
Lessons Learned From Our Entrepreneurial/Community Initiatives Michael Gaiss [email_address]  / @MichaelGaiss

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Lessons Learned from Entrepreneurial Initiatives

  • 1. Lessons Learned From Our Entrepreneurial/Community Initiatives Michael Gaiss [email_address] / @MichaelGaiss
  • 2.
  • 3.
  • 4. Nasdaq: VPRT $120,200,000 Internet-based printing $295,000,000 Acquired by Lucent Switching equipment   Acquired by Staples Specialty retailer   Nasdaq: LULU $32,760,000 Specialty apparel retailer Nasdaq: CKFR $86,4000,000 Electronic bill pay systems   Nasdaq: BFRE $67,200,000 Performance-based online marketing Nasdaq: AVID $56,000,000 Video editing systems Nasdaq: ASKJ $42,000,000 Online Search    Acquired by Apple $567,000,000 Acquired by Cisco Systems Broadband VPN solutions Nasdaq: CONR $78,000,000 Acquired by J&J for $1.4B Drug eluting stents Nasdaq: EXAS $65,000,000 Genomics-based technologies  $1,100,000,000 Acquired by AOL Advanced mapping solution Nasdaq: SYBS $49,600,000 Relational database management software $325,000,000 Acquired by Cisco Systems Web-enabled call center Nasdaq: STAR $126,000,000 Infrastructure Products $5,400,000,000 Acquired by Terra Networks Global internet network   Nasdaq: NXCD $120,000,000 Online credit provider  $355,000,000 Acquired by Tellabs Optical access solutions  Nasdaq: ODSY $54,000,000 Hospice care provider 
  • 6.  
  • 7.  
  • 8.
  • 11. Think thru the optics from all angles
  • 12. Embrace the “non winners”
  • 13. Deliver a memorable experience Mike Sullivan Harvard University ” The quality of Highland’s input was great, not only their input but the input from all the other people they put us in touch with." Motomu Shimaoka, Ann DeWitt - Harvard Medical School & HBS ” It was a great opportunity to learn from the other highly-talented entrepreneurs both in the summer program and across the Highland network.” Alain Chuard Stanford Graduate School of Business ” The fact that we were able to spend significant time with senior partners was incredible.” Joshua Feast MIT Sloan School of Management ” Amazing experience. We are already talking up Highland as a place where people are smart and fair.” Alex Bain & Craig Lund Harvard Business School “ The Highland program was extremely helpful. We learned a great deal from experienced entrepreneurs and made valuable connections that tangibly benefited our business.” Will O'Brien MIT Sloan School of Management “ Highland is a top-class venture capital firm. During the summer, they helped my team evaluate strategic options and recruit advisers.” Victoria Ransom Harvard Business School ” The summer school was excellent. I was extremely impressed with the quality of speakers." Matthew Lauzon Babson College ” This was an outstanding program from our perspective. My team and I are grateful to have been accepted into it.”
  • 14. Brand & memoralize for sustainability
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  • 22. Partnerships can be challenging
  • 23. Plan for additional complexity HCP Vetting Phase 6/7 6/14 6/21 6/28 7/5 7/12 Stage 2 Vetting 5/31 Stage2 Video RFP OMD Vetting Phase OMD HPC PEP JUNE JULY 7/19 7/26 7/29 Event Special Briefing Printing Stage 1 Submissions (6/18) (6/24) (6/28) (7/6) (7/13) (7/14) Wk 1 Wk 2 Wk 3 Wk 4 Wk 5 Wk 6 Wk 7 Wk 8 Wk 9
  • 24. Protect your brand & beliefs throughout
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  • 27. A high-tech mobile scavenger hunt
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  • 30. Supporters bring reach & credibility
  • 31. Just don’t rely entirely on them
  • 32. Ride a wave when you can
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  • 36. Lessons Learned From Our Entrepreneurial/Community Initiatives Michael Gaiss [email_address] / @MichaelGaiss