Change Management Workshop

1. B.G.B. Change
Management Consultants
Change Management
Workshop for the Denver
Broncos
13655 Broncos Parkway
80112
Englewood, CO
B.G.B. Change Management Consultants
BGB-consultants@bgb.org
(672) 831-2239

2. Table of Content
1) Table of Content
2) Introduction
3) Location of Workshop
4) Company Overview
5) SWOT Analysis – Strengths
6) SWOT Analysis - Weaknesses
7) SWOT Analysis – Opportunities and Threats
8) List of Attendees
9) Work Shop Design
10)Work Shop Objectives
11)Session 1: Meet and Greet
12)Session 2: Grievance of losing a coach
13)Session 3: What is Change?
14)Session 4: Phases of Change; Break – 10 Minutes
15)Session 5: Resistance to Change
16)Session 6: Managing Change
17)Session 7:Communication during Change
18)Session 8; Lunch – 20 Minutes
19)Session 9: Personal Action Planning
20)Positive Change Check List
21)Session 10: Group Action Planning
22)Session 11: Outcome Planning
23)Session 12:Wrap Up
24)Conclusion – 5 minutes
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3. Introduction
Good Morning players and coaches of the Denver
Broncos, and welcome to your first Mini Camp practice
of the 2009 season. We are B.G.B. Change Management
Consultants and today we are going to be working with
you on a 3 hours workshop focusing on the change your
team just experienced. This workshop will involve a
range of learning activities to show you the proper ways
to deal with change, show you signs of what can happen
during change, will address managing change and also
feature activities that will help with change management.
There will be interaction from players and coaches, in
the form of small and large groups and will allow for
personal reflection at the end.
Let Us Begin!
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4. Location of Work Shop
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5. Company Overview
B.G.B. is a consultant firm that specializes in change
management. We often work with sports teams that
feature new coaches, new captain or a new organization
design. We run workshops to help employees, players or
teammates become aware of the change management
process and help them with any change management
problems they may face.
The company was established in 2006 by co-founders
Drew Betts, Mike Griffin and Ron Bower and we deal
with any kind of change. We complete various
workshops during our consulting sessions and have seen
great success with our methods over the years.
Change Management Consulting for:
- The Oakland Raiders
- The Boston Celtics
- The Reebok Group
- The Miami Dolphins
- The New York Yankees
- The Denver Nuggets
- The Dallas Mavericks
- The New York Giants
- And Others
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6. SWOT Analysis of the Situation
Josh McDaniels coaching changes to the Denver Broncos
-Culture of entrance- It is the Voluntary workouts of minicamp
and it is the first time the team has been together since the news of
a new head coach, Josh McDaniels. Players and coaches are going
to be attending the workshop at the Practice Facility and it will
take place of a workout day.
Strengths- Has a great offensive mind and comes from a very successful franchise in the
Patriots. He comes from working with Bill Belichick, who has had several of his
assistant coaches go out and become head coaches in the NFL and in other football
avenues. He is young and has a great deal of energy. His energy should bring a change to
Denver, whom has had the same coach for over a decade, and although he had a great
deal of success the past few seasons he had not been able to inspire the team enough for
them to improve and utilize all of their talent. His youth should reenergize the franchise
that had a number of veterans whom have become complacent in their roles and the other
half of the roster being in their 1st to 3rd years in the league and the ownership believed it
was time for a change. He is going to a team full of winning history, winning 2
superbowls, 10 division titles, 24 winning season and a 401-351 all-time record.
McDaniels is also going to a team in which 4 ex-patriots (Lonnie Paxson, LaMont
Jordan, Jabar Gaffney, and Daniel Graham) are already there, who know his system and
can tell teammates about his coaching styles. Three of these players are on the offense, so
they know him even better since he was an offensive coordinator. There are also new
coaches coming in this season as well, so he will have their support, and the way the
broncos schedule is set up, he will have an easy time scouting against teams he played
often while with the Patriots. Lastly, his brother is also his new coaching assistant. It is a
new season for the Denver Broncos and that means that new challenges are able to be
met and a new coach is around. This is the first time since the team finished the season
that they are together, so they are happy to get the season started again. The session will
be held at the practice facility with all players and coaches, so that no travel needs to be
accomplished. It will be in place of workouts for a day.
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7. Weaknesses- McDaniels has no prior head coaching experience and his age may make it
harder for him to communicate and work with some of the veteran players who enjoyed
so much success under Mike Shanahan. As a first time head coach there are several
things that he needs to learn and also has to hire a coaching staff on his own for the first
time. This is a difficult thing for any coach at any level specially one whom has been
working in the NFL for such a short period of time. His image is not truly defined yet; it
is not proven he can do anything without football guru Bill Belichick. He could be one of
the many coaches who have left the Belichick coaching tree to turn into nothing. He has
no pull with the coaches and players who have been in the system for a long period of
time. He does not know what it takes to be an NFL coach since this is his first tenure
head coaching job. He will have to take all of the blame if something goes wrong and he
has never done that before. He is now incharge of watching over the whole team now,
not only the offense anymore. He has never been in the spotlight like this before. He does
not know these players and does not know how they will react to his new system. There
is a good chance other players to not want outside help on the situation. After losing a
captain and the vocal leader of not only the offense, but the whole team, the feeling in the
locker-room could very well be confusion of what this new season will hold for this once
prominent franchise. With such a young team as well, this could also be the first time
many of these players have encountered a situation like this one, which could make them
not want to have any part of it or they may not know how they fit in.
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8. Opportunities- Since he is considered to be one of the best young coaching minds in the
NFL he has a chance to take a struggling Denver offense and turn them into a team that
has an offense that scares many. He has a good core group of players with several
veterans and many talented young players, which could lead to early success. He has the
opportunity to show what he did in New England (leading the offense of the highest
scoring team ever) was all his doing, and had nothing to do with the system. He can
break the mold of coaches leaving Belichick failing in head coaching jobs also. He has
the opportunity to turn this franchise around and bring them back to the elite in the NFL.
His new team could make fans in Denver want to watch football again and he is given the
opportunity to win a Superbowl as a head coach, and if it happens this season, he would
be the youngest ever to accomplish this feat. He can begin his legacy as a head coach
with a team that was only 8-8 last year and missed the playoffs. A great chance for new
head coach Josh McDaniels to meet the rest of the team and begin to form a strong bond.
This is also a great opportunity for any player on the team to emerge as the new leader of
the Broncos. A strong core is the best way for a football team to achieve success, and
after so much drama and change in the off-season, a new strong core is something that
the Broncos need and this is a great chance.
Threats- He is stepping into a role to replace a coach in Mike Shanahan who was 138-86
in his time in Denver and delivered 2 Superbowl. Denver fans are also growing weary
since the team has not been to the playoffs in the last 3 season and have not won the
division since 2005. If this failure continues, he faces the threat of being fired in his first
season. Many of the fans also liked Coach Shanahan a lot and were upset and his design
to not be brought back to the franchise; therefore McDaniels will have a lot of pressure
on him. McDaniels has also been in the media throughout the entire off season and has
already put his name on the map, meaning he has a lot to prove to the fans and the rest of
the league. He is facing a threat of not gaining fan support after the off-season that was
very hectic for the team and it will be even worse if the Broncos to not reach the post
season again. After everything that has happened so far in the off season, there is the
possibility that the team just can not take it anymore and they completely fall apart and
have a terrible season. The NFL season is a tough on, and with all this added pressure of
a new quarterback, a new coach and a new system, the whole team could just fall flat.
Also, there is the idea that no one will actually want to listen to what McDaniels has to
say and they just ignore what they say. Nothing is worse then having a teammate or
player not trust you. Without trust, there is no chance for success. There is always the
strong possibility of a resistance to the change being implemented. If the trade was
sudden and no one actually knew it was happening, then players might feel mistreated
and underappreciated by the organization and might not have the will to play for the
Broncos anymore as well.
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9. List of Attendees
Coaches:
Josh McDaniels –New Head Coach
Mike Nolan -Defensive Coordinator
Mike McCoy -Offensive Coordinator & Quarterback
Coach
Players:
Champ Bailey Daniel Graham
Correll Buckhalter Ben Hamilton
Brian Dawkins Nic Clemons
Peyton Hillis Elvis Dummervil
Knowshon Moreno Chris Kuper
Kyle Orton Jeb Putzier
Eddie Royal Nick Greison
Chris Simms Ryan McBean
Lonnie Paxton J.J. Arrington
Matt Prater Jabar Gaffney
Brandon Marshall Jarvis Moss
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10. Work Shop Design
Session 1 Session 5
Session 9
(Meet & Greet) (Resistance to
(Personal Action
Change)
Planning)
Session 2 Session 6
Session 10
(Grievance of (Managing Change)
(Group Action
losing a coach)
Planning)
Session 3 Session 7
Session 11 (What is Change)
(Communication (Outcome
during Change)
Planning)
Session 4 Session 8
Session 12 (Phases of Change)
(Obstacle course (Wrap Up)
of change)
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11. Break- Lunch-
Conclusion-
10 Minutes 20 Minutes
5 Minutes
Work Shop Objective
• Introduce the process of
change.
• Have players and coaches
develop an understanding of
change management.
• Help players except a new head
coach coming in after the
departure of a long tenure
coach.
• Determine any problems that
could possibly happen due to
the change.
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12. • Personal and Team planning
toward the new change.
• Allow for communication about
the issues.
• Identify why people do and do
not like change.
• Bring the Broncos organization
together and form a strong bond
through the change process.
Session 1
Meet and Greet (10 minutes)
This is the first session of the
morning and it is now time where the
players are able to introduce
themselves to the coaches and new
players on the team. This is important
because there are new faces through
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13. free agency and the draft, and before a
team can become one, they need to
know everyone.
It is good to talk about the
direction you see the team going in
during this time, as well as introducing
yourself to each person in the room. To
build team chemistry, a team needs to
be present, and you will not be a team
until you know everyone.
Please use the time wisely; we are
only allotting 10 minutes to this, since
most of you already know each other
from last year. Enjoy the talks and then
please sit down in your seats again
after the ten minutes are done.
Session 2
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14. Grievance of losing a coach (5
Minutes)
This is the second session of the
day and it will let the players from the
past Broncos teams get out their feeling
about their old coach. This may be
difficult since the new coach is around
and new players are present, but this is
important so these players do not live
in the past and begin to expect the
change.
Mike Shanahan is a legend among
NFL coaches and one who is not easily
forgotten, so this time will be given to
his remembrance. We however are only
allotting five minutes to this process
because this is something that needs to
happen quick so we can move on to
what is happening now.
Choose your words wisely
because this is not the time or the place
to upset anyone. This is a quick session
to clear the air about the old coach
before the new coach can complete a
full initiation. Any player is allowed to
talk at this time, as well as any and all
coaches.
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15. Session 3
What is Change? (10 Minutes)
Change is a difficult process for
anyone to endure, but before one can
truly manage change, they must first
have a solid definition of change. This
is exactly what happens in this session,
finding a definition for what is change?
The session begins with the
players and coaches having 5 minutes
to come up with their working
definition of change. The players and
coach will be split into 5 groups of 5
and the group as a whole must come up
with a working definition of change.
After every group has spoken, we
will bring the entire group back
together and give them our definition
of change, which is based on 3 key
points: New materials, new behaviors
and new beliefs. After the players and
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16. coaches have seen this definition, they
will be asked to go back into their
groups and determine if their definition
of change is close to ours, of more
broad and or to narrow.
This activity helps encompass the
whole spectrum of change. We want
the players and coaches to know that
change can beseem incredibly big, but
only consist of 3 real requirement.
Session 4
Phases of Change (10 Minutes)
Now that a working definition of
change is set, it is time to go through the
phases of change. In this session, players
and coaches will see what happens during
the course of a change in an organization.
This will help them prepare themselves for
situation which may arise.
The 3 Phases of change are Unfreeze,
Changing, and Create a New culture, and in
this session, players will form new groups
of 5 and unravel each on of these sections.
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17. To begin, we will give each group a piece of
paper and they will have to unfreeze the
situation. This means they will have to
assess the current change, define pro’s and
con’s and write down one thing that could
be effected for each person.
After this is done, the players need to
Change, meaning they must determine a
timescale for how long they see the presence
of change lasting (fast or slow), make a list
of how each player can change for the
better, and finally make a list of 5 variables
that will help the team through this change.
Lastly, the groups will be asked to
create a new culture. This means identifying
one variable that they will help implement
to change the team for the better. Already, 5
new goals have been created in helping
along this new change.
• Now a 10 minute break will be
taken to let everyone grab some
fresh air and get ready for the
remaining 2 hours of the
workshop.
Session 5
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18. Resistance to Change (20
Minutes)
Now that everyone has had a
chance to grab some fresh air, the next
session is ready to begin. This 20
minute session is dedicated to the
resistance to change, since it is an item
that often appears during a time of
change. Resistance is normally seen
because people are not ready for the
change, they see no gain in the
situation, they feel alone, they want to
give up and finally they do not want to
break their old habits.
The activity for this session, the
whole group will be together and the
consultants will be infront of the group
educating them about the positives of
change. We will ask for volunteers to
talk to us about their reasons for
resisting change, and we will counter
with turning their negatives into
positives. For example, if someone
says they are concerned they will lose
their starting spot, a way to turn this
into a positive is that they are part of a
team, and when they team does good, it
is more important then individual
accomplishment. Turning negatives
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19. into positives will help the change
process easier.
Session 6
Managing Change (10 Minutes)
Now that the ideas towards the
resistance of change are in the air, the
ability to manage the change is much
easier. The next session is 10 minutes
and it will teach the group to let go of
the old and embrace the new change.
Managing change reduced the pain
during a change, accelerates the
process of change, and ensures a long
term successful outcome.
The activity will consist of the
group splitting up into two teams
(Group1 and Group 2) and going on
opposite sides of the room. Each team
will be given a beginning scenario that
they will need to come up with an
answer for in 5 minutes.
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20. Once they have come up with an
answer, the groups are then handed a
situation that changes there first
scenario for the better or the worse,
depending on how they handle it.
The groups are to use
communication, leadership and an open
mind to counter this new situation.
After the five minutes is up, both
groups will be asked how they
managed the change to the scenario,
and see what kind of strategies were
used to reach the solution and what
worked during the process.
Session 7
Communication during Change
(15 Minutes)
Communication during the change
process is extremely important,
because it allows individuals the
chance to voice their opinions on what
is currently happening, positive or
negative.
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21. During this 15 minute session,
players will do a little speed talking
exercise. This way, every player is able
to voice there opinion about the current
change, to their teammates and the
coaches. We want the players to be
open and honest; otherwise they will
not learn how to except the change.
What will happen is players are lined
up across from each other (one across
from one of the consultants due to the
odd number). The time is one minute,
so each payer gets about 30 seconds to
say how they feel about the change, so
they need to think about what they are
going to say. Once 1 minute has
passed, a whistle will sound and the
players on the inside of the square will
shift to the left, so everytime new
players/coaches are talking to each
other.
After every player/coach has made
their way around the square, the group
will be brought back together and some
of the ideas will be shared again.
However during this time, each player
must say one positive thing they heard
about the change happening.
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22. Session 8
Obstacle course of change (25
Minutes)
In this 25 minute session, players
and coaches will run through an
obstacle course. The team will be split
up, (12 people on team 1 and 13 on
team 2) and each person will find a
partner. The partners will run through
the obstacle course 3 times together to
get a feel for it. Once everyone has
gone through 3 times, each player is
blindfolded, and there only means of
knowing what is infront of them is the
rest of their teammates on the side
cheering them on. This blindfolded
course will have modifications
compared to the one on the
walkthrough, so players and coaches
will have to either deal with the new
changes and listen to there teammates,
or resist the change facing them.
Questions asked after the activity will
be:
1) How did you feel when the change
was made?
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23. 2) What did you have to consider
during the change?
3) Did your teammates help you in this
situation?
4) Did the change help or hurt the
situation
• Now a 20 minute lunch period
will be taken. Lunch is in the
cafeteria, and this will be another
good time to bond with your team
and just relax. Please return when
the buzzer sounds over the
intercom. Enjoy your lunch and
we will see you soon for the final
4 sessions of the workshop.
Session 9
Personal Action Training (10
Minutes)
During this 10 minute session,
players and coaches will be given a list
of items that are all linked to positive
change. Players are to do this in
private, and check off any of the items
above that they feel they can
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24. accomplish to aid to the positive
change process. Positive change takes
determination from everyone involved,
and this session will show players the
activities they can accomplish to help
the change.
After the players and coaches
have gone through and check off the
items on the list they feel they can
accomplish, the second part of the
activity can come into play. Now, we
will ask the player to hand in the piece
of paper and write their names on the
top. After this is done, one of the
consultants will go to the locker room
and place these pieces of paper on the
player’s specific lockers, and in the
coaches office, so that they will be
reminded on a daily basis at training
camp on what they must achieve.
Positive Change Check List
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25. o I can be a leader for this team in
2009.
o I will work as hard as I can for my
team and will help teammates
when they need it.
o I am looking forward to the new
system and a chance to learn.
o I am going to work as hard as
possible to have a better season
then last year.
o I support the change efforts of the
coaching staff.
o I will play my role as a leader on
this team.
o I will have new goals going into
this season and will work on
completing them.
o I will do what the coach asks of
me on a daily basis.
o I will not second guess the
coaches decisions.
o I will not live in the past, but look
towards this new future.
o I feel that the changes made will
help the team for the better.
o I am proud of being a Denver
Bronco and am looking forward to
playing under coach McDaniels in
2009.
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26. Session 10
Group Action Planning (10
Minutes)
Now that every individual in the
group has determined what they can do
on an individual basis to help the
change positively, it is now time to see
what the group can do as a whole to
make the change work. A white board
will be placed infront of the group, and
then head coach Josh McDaniels and
Captain Champ Bailey will be asked to
come up infront of the group to the
board.
It is now time for players and
coaches to come up with ideas, bullet
points, or saying that will help make
the change process successful. Players
will raise their hands so that everyone
will have an equal chance to talk and
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27. then Josh and Champ will have a
chance to write down what is being
said.
These positive ideas will be
recorded, and once every player,
including the two recorders (Josh and
Champ) has had a chance to speak, the
white board will be taken into the
locker room and placed on a wall. This
way, players will be able to look
positively at the change everyday
before and after practice.
Session 11
Outcome Planning (10 Minutes)
Now that personal and group
goals have been determined, an
outcome plan needs to be developed. In
this 10 minute session, an outcome for
the overall season will be developed.
First off, the idea of a final record
needs to be developed. The group will
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28. come together and shout out what they
feel their final record will be at the end
of the season. This includes making
playoffs (if the idea is there).
Once a final record has been
determined, now in season goals will
be developed. These goals must be
different then goals in the past, since
this is a new era of the Denver
Broncos. Players and coaches will
come up with goals for the team, such
as home win, or opponent’s points per
game. These goals will help the group
think as a unit, and get the idea of
football in their heads, instead of the
current change.
Planning for an outcome on the
upcoming season will bring the group
closer together and will instill goals in
their minds to work towards. Once 7 or
8 minutes have passed, the group will
be asked to determine their most
important outcome goal, which will be
recorded and redistributed to the group
in the next session.
Session 12
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29. Wrap Up (10 Minutes)
This is the last 10 minute session
of the workshop, meaning the idea of
positive change is imbedded into the
players and coaches’ heads. Now each
member of the group has their outcome
goal in their hands. To finish off this
workshop, the players and coaches are
going to form a circle and each
player/coach is going to tell the group
two things, first something they learned
during this workshop and second,
something they are going to
accomplish from their personal list
(now hanging on their lockers). A ball
of string will be stated in the hands of
Coach McDaniels and once he is done,
it will be thrown to a play or coach
across the circle. This will continue
until every player coach has had a
chance to speak.
Now a web is formed from the
players throwing the string back and
forth, and this web represents the new
strong bond that is formed in the
Broncos locker room.
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30. Conclusion
(5 Minutes)
The workshop has come to its
conclusion, and it now time to take
about 5 minutes to reflect on
everything that you have learned over
the last three hours. Take in all of the
objectives we listed before and now
you are ready to manage the change
happening in your team.
The time is now to except the
change you are being faced with,
before the grid of the NFL season
begins. Training camp is the time to
bond, become a team, and for the 2009
season, this means becoming more then
a team with your fellow teammates, but
becoming a unit with your new and old
coaches, management and fans.
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31. Now is the time to become the 2009
Denver Broncos.
If any follow up information is
needed by anyone, feel free to contact
us again.
B.G.B. Change Management Consultants
BGB-consultants@bgb.org
(672) 831-2239
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