31. Hotel buyer personas Event planner Businessperson Corporate travel manager Couple organizing a wedding Family choosing a vacation spot @dmscott / #MP2010
58. What does this company do? [Company X (Nasdaq: XXXX)] provides business integration software to integrate, assemble and optimize available IT assets to drive business process productivity. [Company X] delivers an innovative, enterprise-class business integration platform that incorporates proven integration technology with next generation capabilities into one interoperable set of tools that delivers a unique combination of efficiency, agility and control. @dmscott / #MP2010
59. What does this company do? [Company X (Nasdaq: XXXX)] provides business integration software to integrate, assemble and optimize available IT assets to drive business process productivity. [Company X] delivers an innovative, enterprise-class business integration platform that incorporates proven integration technology with next generation capabilities into one interoperable set of tools that delivers a unique combination of efficiency, agility and control. @dmscott / #MP2010
61. @dmscott / #MP2010 Company Overview Since its founding, Company Y has remained faithful in its commitment to producing unparalleled entertainment experiences based on its rich legacy of quality creative content and exceptional storytelling. Today, Company Y is divided into four major business segments… Each segment consists of integrated, well-connected businesses that operate in concert to maximize exposure and growth worldwide.
62. @dmscott / #MP2010 Company Overview Since its founding, The Walt Disney Company has remained faithful in its commitment to producing unparalleled entertainment experiences based on its rich legacy of quality creative content and exceptional storytelling. Today, Disney is divided into four major business segments… Each segment consists of integrated, well-connected businesses that operate in concert to maximize exposure and growth worldwide.
73. The BACK button is the 3 rd most used Web feature . Not quite the average: An empirical study of Web use Weinreich, Obendorf, Herder, & Mayer - University of Hamburg, Germany @dmscott / #MP2010
74. @dmscott / #MP2010 Photo: Erin Weed via Flickr
95. “ Henry Posner saves the day. B&H is…like the Tina Turner song…Simply the Best.” “ Wow. What a treat to have Henry Posner of B&H here!!!” @dmscott / #MP2010
104. @dmscott / #MP2010 “ 34 percent increase in flight bookings.” "The results so far are outstanding, especially considering current economic difficulties.” Preliminary results Peter Lawlor Queensland, Australia State Tourism Minister
110. “ We want 330,000 people to be in Public Affairs.” Colonel Michael G. Caldwell acting director of public affairs for the United States Air Force @dmscott