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Connected Home.
The right way to the mass market.
Carsten Otto, Deutsche Telekom.
Bonn, September 2011
Why now?



      … high broadband penetration
      … increasing usage of smartphones/pads
      … prices for components have gone down
      … increased awareness through energy debate (especially in Germany)
      … pull effects slowly building through trials and first mass-market offers
      … increasing willingness of partners to join a common platform




                        Smart Connect Platform @ OSGi Community Event – Carsten Otto, Deutsche Telekom   20.09.2011   2
The most important use cases.




                      Save energy costs
                      Security/Home Monitoring
                      Convenience
                      Media usage
                      Ambient Assisted Living




                      Smart Connect Platform @ OSGi Community Event – Carsten Otto, Deutsche Telekom   20.09.2011   3
Our Vision of the Future.

                    Photovoltaics

                                               Energy efficiency
                                                                                    Health




                    Home automation                  Security                                       Multimedia in-house
                                                                                                        distribution

                                                                             Heating



                                                    Smart Connect platform

     > 50% of homes in 2020
                                                                                               Deutsche Telekom as a preferred partner
    are smart – with a rich set of
                                                                                               – with a platform business offering superior
         applications based
                                                                                                       smart connect applications.
           on standards.



                                     Smart Connect Platform @ OSGi Community Event – Carsten Otto, Deutsche Telekom       20.09.2011      4
The Concept.


                                                                                     Smart Connect Concept

                                                                                                                         Partner Ecosystem

                                                                                                              Partner             Partner             Partner




                       Energy efficiency


                                                                                                                                                      SDK
                                               Health




     Home automation        Security                    Multimedia in-house
                                                            distribution

                                           Heating



                           Home Management Platform

                                                                                                                 Smart Connect
                                                                                                                                                    App shop
                                                                                                                   backend
                                                                                                                    DT Smart Connect Platform


                                                                   Smart Connect Platform @ OSGi Community Event – Carsten Otto, Deutsche Telekom           20.09.2011   5
The Architecture.


 Consumers                                                                                                                               Partners
                       Uses apps on devices to
     Screens/devices                                                          B2C propositions                                             Partner
                       control in-house network                                                                                           backend
        with apps                                                     (incl. apps & sensors/actors)
                         (at home or remotely)




      App shop



                                                                                   cosIP

      Home Mgmt
       backend

                                              DT or non-DT              Smart Connect Box
Smart Connect                               broadband access                based on
Platform
                                                                                                              if required




                                  Smart Connect Platform @ OSGi Community Event – Carsten Otto, Deutsche Telekom            20.09.2011               6
The Benefits for the End Customer.



               + Great choice of attractive solutions
               + Strong brands
               + Sensors and actors - everything compatible
               + Excellent price/performance ratio
               + Future-proof




                     Smart Connect Platform @ OSGi Community Event – Carsten Otto, Deutsche Telekom   20.09.2011   7
What convinced the first partners?



  + A viable business model for all participants in the value chain
  + An open, standardized, flexible and cost-effective technical
    platform
  + The possibility to differentiate through own customer solutions
  + An alliance of strong partners which jointly develops, and shapes
    the market




                       Smart Connect Platform @ OSGi Community Event – Carsten Otto, Deutsche Telekom   20.09.2011   8
Components of Offer.


     Client                                 Partner                                         Partner
                                                                          Partner
     apps
                              For PC/notebooks                    For tablets          For smartphones

                                                      Partner                Partner       Partner
                                  Partner   Partner
   Additional                                                   Partner
   Hardware
                                 e.g., actors & sensors, home appliances, web cams, etc.



                                                                  Partner




                                 Optional via DT                                        Further partner
                                                                                            services
   Services                                                                                      Partner

                                  Installation service Customer care                   e.g., Remote support




                       Smart Connect Platform @ OSGi Community Event – Carsten Otto, Deutsche Telekom         20.09.2011   9
Strong Partners.




                   Smart Connect Platform @ OSGi Community Event – Carsten Otto, Deutsche Telekom   20.09.2011   10
Roadmap.




              IFA                     Friendly User Phase                   Commercial Launch
           (September)                   (beginning of 2012)              (starting from mid of 2012)




                     Smart Connect Platform @ OSGi Community Event – Carsten Otto, Deutsche Telekom     20.09.2011   11
We want you for our team!




 DT is looking for software engineers with experience in OSGi, SDKs and app testing/validation.
                                      Contact for interviews:
                  Carsten Otto (carsten-otto@telekom.de, +49 228 936 17401)
                   Frank Zimmer (f.zimmer@telekom.de, +49 6151 680 9601)


                           Smart Connect Platform @ OSGi Community Event – Carsten Otto, Deutsche Telekom   20.09.2011   12

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Keynote OSGi Technology in Telco Environments – Enabling New Business - Carsten Otto

  • 1. Connected Home. The right way to the mass market. Carsten Otto, Deutsche Telekom. Bonn, September 2011
  • 2. Why now?  … high broadband penetration  … increasing usage of smartphones/pads  … prices for components have gone down  … increased awareness through energy debate (especially in Germany)  … pull effects slowly building through trials and first mass-market offers  … increasing willingness of partners to join a common platform Smart Connect Platform @ OSGi Community Event – Carsten Otto, Deutsche Telekom 20.09.2011 2
  • 3. The most important use cases.  Save energy costs  Security/Home Monitoring  Convenience  Media usage  Ambient Assisted Living Smart Connect Platform @ OSGi Community Event – Carsten Otto, Deutsche Telekom 20.09.2011 3
  • 4. Our Vision of the Future. Photovoltaics Energy efficiency Health Home automation Security Multimedia in-house distribution Heating Smart Connect platform > 50% of homes in 2020 Deutsche Telekom as a preferred partner are smart – with a rich set of – with a platform business offering superior applications based smart connect applications. on standards. Smart Connect Platform @ OSGi Community Event – Carsten Otto, Deutsche Telekom 20.09.2011 4
  • 5. The Concept. Smart Connect Concept Partner Ecosystem Partner Partner Partner Energy efficiency SDK Health Home automation Security Multimedia in-house distribution Heating Home Management Platform Smart Connect App shop backend DT Smart Connect Platform Smart Connect Platform @ OSGi Community Event – Carsten Otto, Deutsche Telekom 20.09.2011 5
  • 6. The Architecture. Consumers Partners Uses apps on devices to Screens/devices B2C propositions Partner control in-house network backend with apps (incl. apps & sensors/actors) (at home or remotely) App shop cosIP Home Mgmt backend DT or non-DT Smart Connect Box Smart Connect broadband access based on Platform if required Smart Connect Platform @ OSGi Community Event – Carsten Otto, Deutsche Telekom 20.09.2011 6
  • 7. The Benefits for the End Customer. + Great choice of attractive solutions + Strong brands + Sensors and actors - everything compatible + Excellent price/performance ratio + Future-proof Smart Connect Platform @ OSGi Community Event – Carsten Otto, Deutsche Telekom 20.09.2011 7
  • 8. What convinced the first partners? + A viable business model for all participants in the value chain + An open, standardized, flexible and cost-effective technical platform + The possibility to differentiate through own customer solutions + An alliance of strong partners which jointly develops, and shapes the market Smart Connect Platform @ OSGi Community Event – Carsten Otto, Deutsche Telekom 20.09.2011 8
  • 9. Components of Offer. Client Partner Partner Partner apps For PC/notebooks For tablets For smartphones Partner Partner Partner Partner Partner Additional Partner Hardware e.g., actors & sensors, home appliances, web cams, etc. Partner Optional via DT Further partner services Services Partner Installation service Customer care e.g., Remote support Smart Connect Platform @ OSGi Community Event – Carsten Otto, Deutsche Telekom 20.09.2011 9
  • 10. Strong Partners. Smart Connect Platform @ OSGi Community Event – Carsten Otto, Deutsche Telekom 20.09.2011 10
  • 11. Roadmap. IFA Friendly User Phase Commercial Launch (September) (beginning of 2012) (starting from mid of 2012) Smart Connect Platform @ OSGi Community Event – Carsten Otto, Deutsche Telekom 20.09.2011 11
  • 12. We want you for our team! DT is looking for software engineers with experience in OSGi, SDKs and app testing/validation. Contact for interviews: Carsten Otto (carsten-otto@telekom.de, +49 228 936 17401) Frank Zimmer (f.zimmer@telekom.de, +49 6151 680 9601) Smart Connect Platform @ OSGi Community Event – Carsten Otto, Deutsche Telekom 20.09.2011 12