The document discusses emerging trends in social business, mobility, and cloud computing. Social business involves connecting people both internally and externally through social networks, communities, blogs, and more. Mobility refers to the rise of mobile applications and devices as the new enterprise desktop. The cloud is transforming IT by offering infrastructure, platforms, and applications as services delivered over the internet. These trends are driving lasting changes to business models and culture.

1. Michael Fauscette, Group Vice President, SBS
©Copyright 2009 IDC
2009 IDC 1-10

2. New Normal
Social Business Mobility
Cloud Lasting Change
© 2009 IDC 1-10

3. Social Business
• Connected
• BYO Workplace
• Socialytics
• People as the platform
Changing culture
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4. Social Business
External
Sales – Marketing – Product – Support - Service
Blogs – Communities – Social Networks - Ideasourcing
– Microblogs – Syndication – Virtual Conference - Video
Wiki’s – Social Analytics – Collaboration – Mashups –
Platforms -
Internal
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5. Mobility
“There’s an app for that!”
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6. Mobility
• The new enterprise desktop
• Augmented Reality
• Context aware applications / location
based
• Android is the next “killer” product for
Google
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7. Augmented Reality: Location + Context + Content
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8. Context Aware apps
• Context aware SW + Internet of things
+ Real-time decisions?
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9. Cloud
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10. Cloud Services
Every Other Cloud
Industries’
Cloud Services Business
(Process-as-a-service)
Cloud
Applications
(Apps-as-a-service)
App Dev/Test App Deploy
The IT Industry’s Cloud
(Application)
Cloud Services
Platforms
Cloud
Infrastructure
(Infrastructure-as-a-Service)
© 2009 IDC 1-10

11. Reinvention
• End user exercise new found leverage
to pressure established vendors
• The subscription effect
• Horizontal meets vertical – a hybrid
world
• A-la-carte Partner Programs
• Virtual staffs
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12. Some Implications
 Mobile
 People as the  Real-time
platform
 Collective intelligence
 Trust  Video
 Ubiquitous information
access
 Conversations
 Always on  Transparent
 Shared Control
© 2009 IDC 1-10

13. Contact
Michael Fauscette
mfauscette@idc.com
Twitter: @mfauscette
Blog: www.mfauscette.com
© 2008 IDC
© 2009 IDC 1-10