PREFERRED DEALER REFERRAL (PDR) PROGRAM- “its Reciprocal" Welcome we are glad to have you as our special partner, as a member of our PDR program you become part of what we know will be an exciting and mutually beneficial reciprocal arrangement. How does our program work? Our PDR program is a reciprocal program designed for our Auto Dealer Partners. Basically you send us your customers we send you ours, as our relationship grows so does our customer base . As an established dealer we don't have to tell you that the most cost effective and productive advertisement is word of mouth or referral. We don't send you customers information what we send you is the customer themselves. We let our customers know the best place, based on our relationship with you , to buy there auto in return you send us your customers we call this 'reciprocal referral”.