1. PRESENTED BY :-
CHHAVI NARAYAN
C. KAVYA SREE
DECLINE OF ORGANIC COTTON
OVER BETTER COTTON

2. CONTENTS
 INTRODUCTION
 BENEFITS OF ORGANIC COTTON
 WHY GLOBAL BRANDS PREFER BETTER
COTTON “OVER ORGANIC COTTON”
 DIFFERENCE BETWEEN ORGANIC
COTTON AND BETTER COTTON
 SWOT
 TEAM ANALYSIS
 HOW YOU CAN CONTRIBUTE?
 CONCLUSION

3. INTRODUCTION
ABOUT COTTON
ORGANIC COTTON
195797 metric tonne-2009-2010
103004 metric tonne -2012-2013
BETTER COTTON

4. WORLD COTTON PRODUCTION
2012-2013

5. COTTON PRODUCTION IN INDIA

6. BENEFITS OF ORGANIC
COTTON
IT PROTECTS OUR HEALTH
IT HEALS THE PLANET
SUPPORT TRUE ECONOMY
ITS 100% ECO FRIENDLY

7. DIFFERENCE BETWEEN ORGANIC AND
BETTER COTTON
ORGANIC
COTTON
 ECO FRIENDLY
 NO HEALTH RISK
 SOIL FERTILITY
INCREASES
 NO USE OF GMO
BETTER
COTTON
 ECO-UNFRIENDLY
 CHRONIC DISEASES
 DECLINING SOIL
FERTILITY
 USE OF GMO

8. GLOBAL BRANDS PREFER BETTER
COTTON OVER ORGANIC COTTON
 LESS EXPENSIVE THAN
ORGANIC
 HIGH COST OF CERTIFICATION
 SHORTAGE OF GMO SEEDS

10. RESULT OF SURVEY

11. SWOT
 .
STRENGTH
Abundant raw materials
Low cost skilled labour
WEAKNESS
. Low level of training
 Lack of economies of scale
and advance processing capabilities
Technical obsolescence
THREAT
Pricing Pressure
Competition in Domestic Market
OPPORTUNITIES
OPPORTUNITIES
Large and growing domestic
market
 Recent government efforts to
promote the industry

12. TEAM ANALYSIS
 BETTER MANAGEMENT
PRACTICES
 ENCOURAGE ORGANIC COTTON
PRODUCTION
 DEVELOPING CLEAN
TECHNOLOGY
 ACTIVE GOVERNMENT
INVOLVMENT

13. HOW YOU CAN CONTRIBUTE?
 ASK YOUR FAVOURITE BRAND
TO STOCK
ORGANIC CLOTHES
 AWARENESS
 IMPART TRAINING TO
FARMERS

14. CONCLUSION

15. REFERENCES
 THE ECONOMICS TIMES
 GLOBE COTYARN PVT. LTD
 WIKIPEDIA
 THE HINDU
 Natural Life Magazine
 www.sustainablecotton.org
 www.aboutorganiccotton.org