This document provides examples of how augmented reality has been used in marketing campaigns. It describes AR applications in greeting cards, video games, virtual dressing rooms, and more. URLs are provided for videos and websites that demonstrate AR being used by companies like LEGO, Toyota, Adidas, JCPenney, and Ben & Jerry's to engage customers. The examples illustrate how AR can enhance user experiences and increase viewing times for marketing content. Contact information is given at the end for inquiries about AR software and solutions.

1. Augmented Reality Software & Solutions

2. How Augmented Reality can be used in marketing?
AR enabled locations Anywhere, AnytimeAR @ home

3. LEGO Digital Box
FACTS • Video: http://www.youtube.com/watch?v=mUuVvY4c4-A

4. AR @ Toyota Roadshow
FACTS
• Average viewing time of 8 minutes!!
• ScionceFiction: http://www.youtube.com/watch?v=4OENIEJyax4
• Visitors having fun: http://www.youtube.com/watch?v=pE7u57HuGQQ

5. Augmented Reality Greeting Cards for Tigerprint
FACTS
• Greeting cards on sale at Marks & Spencer (UK) for 3,60 GBP
• Users go online and experience additional 3D content which is displayed
simply by holding the cards in front of a webcam
• Average viewing count per card is 8
• Video: http://www.youtube.com/watch?v=st9I80YNxfQ

6. Nestlé: CHAMYTO Online Games – PART TWO
FACTS
• In packs of CHAMYTO cereals there are playing cards, which function as
controlling device for 8 online AR games
• The kids are able to steer the main character of the campaign through
elaborate and lovely game worlds
• Second campaign launched after very successful Phase 1 in 2009
• Get the Experience here: http://www.chamyto.com.mx/index.html

7. Kraft: Tang Interactive World Championship Game
FACTS
• Game for KRAFT Mexico linking the drink packages to a microsite
• Special flavors will be available for the soccer world cup season and the kids
will use them to control the kicker in the penalty area
• The score will be higher if the user gets more goals

8. Adidas turns sneaker into game controller!
8
FACTS
• Link: http://www.adidas.com/originals/us/neighborhood
• Check out the campaign: http://www.youtube.com/watch?v=rRcognsyqNY

9. Virtual Dressing Room by JCPenney
FACTS
• Link: http://www.seventeen.com/fashion/virtual-dressing-room
• Check out the campaign: http://www.youtube.com/watch?v=fhjuZMEJ4-U

10. Best Practice Mobile: Ben & Jerry‘s Moo Vision
FACTS
• iPhonea app: http://itunes.apple.com/us/app/ben-jerrys-scoop-of-
happiness/id359979758?mt=8
• Check out the campaign: http://www.youtube.com/watch?v=VLKLg2AnvGE

11. BANDAI Trading Cards iPhone App
FACTS
• DNP Japan and metaio develop the first iPhone app for the collectibles
market
• Users are able to access digital content linked to trading cards
• Animated combat scenes and TV commercials can be viewed on the iPhone
screen

12. AR Browser junaio: Magazine case-study
FACTS
• iPhonea / Android app:
http://itunes.apple.com/us/app/junaio/id337415615?mt=8
• Check out the campaign:
http://www.youtube.com/metaioar#p/u/3/LRceOYbrVzc
• www.junaio.com

13. AR Browser junaio: Location-based case-study
FACTS
• Outdoor: http://www.youtube.com/watch?v=zctcPrQ4h-g
• Indoor: http://www.youtube.com/watch?v=jRcSFXvoPkU
• www.junaio.com

14. Best Practice Mobile Gaming: Zombie ShootAR
FACTS
• Ovi Store: http://store.ovi.com/content/27389
• Check out the campaign: http://www.youtube.com/watch?v=zD3-FBEM8aI

15. 415-814-3376 noora.guldemond@metaio.com 855 Sansome St. Suite 101
San Francisco, CA, 94111