(Generative) AI & Marketing: - Out of the Hype - Empowering the Marketing M...
Electronic Entertainment Expo 2016
1. Mentions from TOP influencers on Twitter!
Their opinions make the difference!
The world's most influential gaming show is now behind us, but during
the expo, social networks had been buzzing with reactions to all of the
announcements at this year's event. Check out our findings below to see
how your favorite games and consoles did.
E3 2016
Electronic Entertainment ExpoTM
These are the gaming companies that attracted
the most attention on social media
(volume of mentions1
during the conferences)
2016 2015
Microsoft
TM
26%
Sony
TM
19%
Ubisoft
TM
17%
EA
TM
13%
Nintendo
TM
12%
Sony 37%
Nintendo 25%
Microsoft 18%
EA 11%
Ubisoft 9%
Console brands….
The first VR headset for a
home console will be
available in October, and
early adopters will have
as many as 50 games to
choose.
Oculus
TM
announced a new
touch technology, coined as
“Touch.” The purpose of this
technology is to put a
controller in each hand to
further enhance the VR
experience.
Games from popular
franchises like Star Wars
TM
,
Final Fantasy
TM
and Batman
TM
have their version on VR.
Virtual Reality (VR) News at E3 2016
Which are the most engaged communities?
Because active players are what matters!
(Number of interactions4
on Facebook)
PlayStation
TM
150K
Xbox
TM
240K
WII U
TM
4K
3DS
TM
6K
interactions
interactions
interactions
interactions
Vs
(Volume of mentions2
on social networks)
#E3 #SonyE3 opened the show
with a bang!
A new #GodOfWar announced
with a gameplay trailer!
Xbox One S announced! Is it
worth getting?!
Check out our opinions on it!
#E3 #GamingNews #Microsoft
#XboxE3
Catch up on the hottest new
games from #E32016 #NintendoE3
#SonyE3 #XboxE3 #UbisoftE3 #E3
#PlayStationE3 #EAPlay
What are 2016´s greatest hits?
(number of mentions3
on social networks)
2016
573K
200K
175K
2015
The Legend
of ZeldaTM
Battlefield 1TM
Fifa17TM
118K
60K
56K
Fallout 4TM
DoomTM
Star Wars
BattlefrontTM
mentions mentions
mentions mentions
mentions mentions
e-Performance - Teleperformance Digital Solutions
http://teleperformance.com/en-us/multichannel-solutions/digital-solutions
The e-Performance Social Media Analysis is an independent study carried by Teleperformance Group. Data was collected using Radian 6 software
and internet browsers. It corresponds to public mentions from Social Media Users. The mentions gathered do not represent the official views of
Teleperformance, they represent trends identified on social media during the analyzed period. This study was not sponsored by any of the brands
that featured on the infographics’ results. Teleperformance does not have any contractual relation to the brand nor the social media users in
regards to this study. “Social media user” is defined as participating, talking, and networking online through various platforms to share
information and resources. This includes internet forums, blogs, facebook, twitter, video sharing, consumer rating and other social networking
websites. All mentions were identified on public profiles on these channels. The quantitative output corresponds to cumulative number of posts
between those dates. Data collected between 12-16 June 2016.
1. Data analyzed on Brandwatch in june, 2015 and 2016.
2. Data analyzed on Brandwatch in June, 2016.
3. Data analyzed on Brandwatch in june, 2015 and 2016.
4. Data analyzed on Socialbakers in june, 2016.
5. E3 2016 in numbers, Download 3k.
Sources:
Got to play some crazy 3d Tetris
like game on Playstation VR.
Hella cool. #E3
@AgentM
Ryan Penagos, Vice President & Executive Editor -
Marvel Digital Media
1,32M followers
Nintendo booth and new
amiibo! #E32016 #NintendoE3
@ijustine
Justine Ezarik, YouTube personality, with over
550 million views across her channel
1,86M followers
Just announced my new title
at Sony Conference. "DEATH
STRANDING". #E32016
@HIDEO_KOJIMA_EN
Game Creator
1,32M followers
The game show is over and there are some outstanding
results5
to celebrate! More than 70k visitors, 42 million
people watched content via Twitch
TM
and Youtube
TM
, 7 million
mentions on social networks. Social media is definitely
leveraging the interaction between manufacturers and
consumers in this industry, especially at events like E3.
TwitterTM
was the Most Used
Channel to post about E3