Mais conteĂșdo relacionado Semelhante a OTT Distribution (Over The Top) (20) OTT Distribution (Over The Top)2. © mesclado 2015 â All rights reserved
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Our values
Vendor-Independent
Interoperability
Methodology
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Who are we?
âą Mission
âą Architects and consultants in sustainable video systems
âą Clients
âą 58% France, 42% international (2013 figures)
âą Team
âą World-class professionals from the Media & Entertainment industry
âą Multicultural
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âą Network
âą Standards
âą Suppliers
âą Experts
âą Research
programmes
KEY DATA
ServicesServices
Premium Channels &
Rights-holders
Technology
Suppliers
Service Providers
CLIENTSOFFER
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Services
Analyse
existing
solution
Analyse
existing
solution
Determine
needs
Determine
needs
Comparative
study
Comparative
study
Request for
proposals
Request for
proposals
Choose solutionChoose solution
Features and
technical
specifications
Features and
technical
specifications
System
optimisation
System
optimisation
Acceptance
testing
Acceptance
testing
Operator
training
Operator
training
System
updates
System
updates
Specialised
resources pool
Innovative
methodology
Studies âmarket
solutions
panoramaâ
Studies âState of
the artsâ
Objectivity
Multi-experts
Transversal Vision
Project management
methodologies
Change
Management
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Studies Seminars Consulting Training
« Media Engineering Intelligence » programme
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Rights holders: background and opportunities
âą Background:
â Monetise the content
â Going towards more flexible distribution models
âą Issues:
â Rights-holders are becoming video services editor: live or
on demand
â Video On Demand (VOD):
âą Renting
âą Buying (Electronic Sell-Through â EST)
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OTT in telephony
âą Skype et WhatsApp allow making calls
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OTT in audio
âą Spotify
âą Deezer
âą Qobuz: streaming in FLAC format (lossless
audio compression), some content in 24-
bit/96kHz
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OTT in social networks
âą Facebook:
â Video in Freemium: free for users, revenues from
advertisers or from sales
ï In 2020, 50% of advertising revenues generated
through OTT (source: Idate)
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Why OTT?
âą Offer richer content
âą Targeted Content
âą Qualified target
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Innovation in France
Source: www.lafrenchtech.com
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Video Distribution
âą Broadcast network
â DVB-T / DTV diagram
â DVB-C distribution diagram
âą IP networks: xDSL, FTTx
â IPTV diagram
â OTT diagram
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Linear
TV
VOD
Moving to an
Hybrid modelâŠ
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Difference between OTT and IPTV
OTT IPTV
Distribution IP IP
Video protocol HLS, HDS, Smooth Streaming,
MPEG-Dash
Transport Stream (TS)
Service type Non-managed but possible
agreement with ISP/Internet
Service Providers (xDSL, fiber,
cable)
Managed with âbest effortâ
Constraints Neutrality constrained by
agreements between
operators and ISP (e.g. Orange
â Netflix et Comcast â Netflix)
Complex infrastructure
Network: routing type Unicast
(Broadcast Mode in 4G)
Multicast
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CDN at the heart of the architecture
Several types of CDN providers:
âą Dedicated CDN
âą Telco CDN
âą CDN run by an OTT operator
â Pure-players
â TV channels
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High level typical architecture
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Service
Applications
Service
Applications Distribution
Network
Distribution
Network
CPE devices
(TV, STB,
consoles,
tablets,
phones )
CPE devices
(TV, STB,
consoles,
tablets,
phones )
Live TV,
SVOD
Live TV,
SVOD
Recommandation
Personalisation
Recommandation
Personalisation
Subscriber and
Device Mgmt
Subscriber and
Device Mgmt
DRM
integration
DRM
integration
Social
Applications
Social
Applications
SDKdevelopmentSDKdevelopment
Delivery
Platform
Delivery
Platform
Playback fulfillmentPlayback fulfillment
Content ingestionContent ingestion
SDKSDK
CDN
optimisation
CDN
optimisation
IPv4-v6
migration
IPv4-v6
migration
New protocol
support
New protocol
support
App dev (HTML5,
native)
App dev (HTML5,
native)
Media player
cutomization
Media player
cutomization
DRM integrationDRM integration
Embedded
development &
porting
Embedded
development &
porting
Service
Applications
Service
Applications
portalsportals
Device mgmtDevice mgmt
Biling / OSS integrationBiling / OSS integration
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Typical architecture
Source : Ericsson
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Data protection and Privacy
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âą Content editors or rights holders: OTT allows the
access to the clients
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Data protection and Privacy
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mesclado at EURECOM
In Sophia-Antipolis:
âą Next sessions to comeâŠ
On the NET:
âą Mesclado resources for EURECOM
studentswww.mesclado.com/eurecom-resources/
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Short break: infos
Webcast - 30 September 2014 â « More Live News & Sports Videos: what Challenges for IP Contribution
Systems? »
âą VOD
Webcast - 10 July 2014 â « Second screen, interactivity, targeted advertising, metadata repurposing, Big
DataâŠTechâ innovation success stories »
âą Video highlights
âą VOD
Seminar - 29 January 2014 - â4K/UHDâ
âą Press article (in French only)
Seminar - 3 October 2013 - âEngineering implications of the Cloud when applied to the Mediaâ
âą Video highlights & slideshow
âą Press article (in French only)
Seminar - 27 June 2013 - âKey SMPTE standards, overview and outlookâ
âą Speaker video highlights
âą Speaker & participant feedback videos
âą Slideshow
âą Press article
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Next events programme
Detailed Programme: www.mesclado.com
CONFERENCE in partnership with Paris Images Pro | Top 10 Key Points for the
Cloud Applied to the Media for Producers, Decision-Makers &Viewers
ON-DEMAND WEBCAST | Cloud Applied to Media - What are Top 10 items
of Concern?
SEMINAR | News & Sports Production Trends: the Keys for More Viewers,
More Followers
SEMINAR | Archive / Cloud / Formats / Sustainability/ Outsourcing
All events are in English and French
Date: Q4 2015
Paris (France)
Date: Q1 2015
Online
Date: Q2 2015
Brussells (Belgium)
Date : 28 Jan. 2015
Paris (France)
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Experiences feedbacks: private TV channels
âą Quality of service issue for OTT
âą More than 50% on IPTV in managed services
âą Need to overcome the âBest effortâ mode
⹠Viewers are not complaining for now⊠but for how long?
âą Quality of experience: better GUI (e.g. 2nd screen App)âŠ
with huge differences between operatorsâ and editorsâ
interfaces
âą Switching between devices still tricky
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OTT Solution: iReplay
âą Saas solutions for OTT channels with live opt-
out (output iOS tablet using Wowza Gocoder or
Gocoder which handles many iOS camera)
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Example of OTT service: Globecast
Note: Globecast claims 35 POP and 12 teleports â Source: Globecast
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Example of OTT service: YouTube
âą 1st consumer of internet
âą Contributes to the asymmetry at the
interconnection points
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Example of OTT service: Netflix
âą Born in the USA
âą 30m subscribers end 2012 in the USA alone
âą Deployment in Europe: very fast deployment but
fewer subscribers than expected
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To go further in this subject
âą DigiWorld Yearbook by Idate
â http://www.idate.org/fr/Digiworld-
store/Collection/DigiWorld-
Yearbook_9/DigiWorld-Yearbook-2013_762.html
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From theory to hands on practice: intership (1/2)
âą Environment & missions
⹠Encadré par le chef de projet, vous participerez à la conception et
au dĂ©ploiement dâune plateforme de distribution des contenus
vidĂ©os sâappuyant sur le cloud.
âą Ăchange avec les utilisateurs des groupes de mĂ©dias depuis le
recueil du besoin jusquâau dĂ©ploiement
âą Participation aux ateliers de mise en avant du projet
(communication, rédaction de guides),
âą Contribution Ă chacune des Ă©tapes du cycle projet et notamment la
phase de tests
⹠Apprentissage des architectures SOA appliquées aux médias, et
notamment de FIMS (Framework for Interoperable Media Services)
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From theory to hands on practice: intership (2/2)
⹠Qualifications & compétences
âą DerniĂšre annĂ©e (Bac +5) dâĂ©cole dâingĂ©nieur ou de Master
âą IntĂ©rĂȘt pour les nouvelles technologies et le monde de lâimage
⹠Bases en informatique et réseau
⹠Anglais opérationnel (oral et écrit)
âą Notions de gestion de projet
⹠Qualités requises : curiosité, force de proposition, bonne méthodologie de travail, bonne gestion
des priorités, aisance relationnelle
⹠Modalités contractuelles & rémunération
â Lieu : Montpellier
â DĂ©placements : occasionnels
â Contrat : stage 6 mois
â Date de dĂ©marrage : dĂšs que possible
â Gratification : fonction du profil
â ModalitĂ©s de rĂ©ponse & contact
â Envoyez votre candidature sous rĂ©fĂ©rence 1412_1 Ă team@mesclado.com
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