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5 Techniques on Using YouTube for SEO
This is a guest post by Emma Tomlinson of Smart Traffic.
Are you using YouTube for SEO?
Face it, you have been sucked into the vortex of video sharing. Fortunately—or unfortunately—most of
the videos you watch are amazing, hilarious, terrifying, touching, or even disturbing!
But whatever it is, you cannot deny the power that YouTube has over you and other Net surfers. If you
need proof, search for “Justin Bieber – Baby ft. Ludacris” and be astounded by the number of views it
has gathered. Hint: over 700 million!
Indeed, YouTube has become not just a sensation but a phenomenon, and a persisting one at that.
And because its members are highly diversified, it only makes sense that online marketers are using
this for their SEO goals.
But how exactly does that work?
Check out some of the best techniques in YouTube that I have scoured for you guys.
# 1 Create attractive titles for your videos
Yes, these make all the difference. After all, when people scroll through results pages, they look at the
title—and the number of views—before they click and wait for it to buffer.
However, including “amazing”, “official”, “extraordinary”, “never-before-seen footage” or anything similar
to these terms in your title will not be enough. It may work for some videos but NOT all of them.
So to be on the safe side, include in the title what your video is all about. Is it an instructional guide? A
funny quip? A mash-up? A music video? Or a news footage?
For example, if you have a tutorial on make-up, you can have a title like: Smokey Eyeshadow Make-up
Tutorial for Beginners. This is a great composition because it is clear (it tells what the video is about),
brief (only 47 characters), and relevant (it contains the keyword MAKE-UP).
In a gist, make it eye-catching yet appropriate.
# 2 Compose a creative description

2. As the viewer clicks on the link of your video and waits for it to buffer—which now takes no longer than
five seconds—they may scroll down and take a look at the description box.
But wait, you have nothing in there. Or worse, all you have is a disclaimer. And (surprise, surprise!) the
viewer leaves.
This scenario is something that you, of course, would want to avoid.
To do that, you need to create a brief description of the video you uploaded. It does not have to be
three paragraphs long. It just has to be clever and catchy, like the title.
And just like the articles on your website, you can sprinkle some keywords here and there to maximise
the potential of the video going viral. But how exactly do you find the right keywords? Easy, just use the
Google AdWords tool.
Another useful trick: include a link to your website in the description. That will definitely get traffic up and
running.
# 3 Use it like Facebook or Twitter
YouTube is not just a video sharing site. It is also a great social media network!
Yes, you can add friends, join groups, send or receive messages, subscribe to users or channels, and
use the Bulletin Board to interact with your fellow YouTubers.
This is a great way of establishing an online network of friends and affiliates without exerting a lot of
effort. Plus, you can get a lot of benefits from them, including video promotion and increased visibility.
Another trick you should use is to promote your videos through other social media channels. There are
a lot of options at your disposal like Facebook, Twitter, LinkedIn, and Google+.
You should also explore social bookmarking sites like Tumblr and Digg to increase the chances of your
video being viewed by a culturally and geographically diverse audience.
And, if you have a YouTube channel (if you do not have one, create one), you can promote this as well
to your followers, friends, or circles so you will have more subscribers, and consequently more video
watchers.

3. # 4 Include keywords in the video itself
Newer—and I’m afraid, stricter—algorithms from Google Panda and Penguin have allowed their bots
to identify keywords even in videos.
Yes! Words spoken in videos are now recognised as important key terms that should relate to your
niche.
And here is the great part: you can stuff as many keywords as you want into the video. This is the key to
climbing to the top of YouTube search results pages.
# 5 Embed into your website
Use the ‘embed code’ and place this on the content of your website. Just make sure that the page, or
the content of the page, is relevant to the video you are including.
By doing this, you are significantly increasing the chances of your video having more hits, which
consequently leads to a higher ranking in SERPs (search engine results pages).
Generally, although of course there are exceptions, Google trusts some websites which have
embedded YouTube videos in them, provided that both are relevant to each other of course.
Final Thoughts
There are many other strategies up my sleeve that I can share with you guys but that would take more
than just a single page in this blog. But the above-mentioned techniques are your best bet at garnering
traffic both for your own YouTube channel and your business website.
Of course, if you have tips that you would like to share, please feel free to hit the comments
section.
This post was written by
Emma Tomlinson – who has written 1 posts on Social Marketing Writing.
Emma Tomlinson is the Head of Retail at Smart Traffic, a fast-growing private SEO
Bristol firm that offers professional marketing services.
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