1. •What is branding?
•Why do you buy
brands?
•What influence do
brands have on our
lifes?
•Most used brands
•Special brands and
their history
•How does a brand get
created
•Piracy
Wester  Grith  Katja  Jakob  Frederik  Emil  Martin  Simon

2.  When did branding start
 The First Brand: Italian paper 1200
 First was Roman rumours
Emil b. 2

3.  Feeling good about yourself
 Quality
 Presentation (Companies)
 Popularity
Grith 3

4.  You get addicted to brands
 ”Bonfire of brands” (the text)
Wester 4

5.  Thinking, sensation, feeling, intuition
 Trying to match/affect mentally
 Make the customer confident with the
product
 Change perception of personalities
Wester 5

6.  More popular
 More confidence
 Better feelings
 More attention
Wester 6

7.  Coca Cola
 Number 6 most used
 Made for Headaches and
depressions
 Santa as trademark
Frederik 7

8.  Converse
 1903
7 biggest I world
 46%
Frederik 8

9.  Apple
 Carlsberg
 Mc Donalds
Martin 9

10.  Name
 Original logo
 The rainbow apple
 The monochrome apple
 Carlsberg
 Thorvald Bindesbåll, 1904
 The crown
 Won a grafic design price
Martin 10

11.  Jim Schnidler, 1962
 Largest and best known foodchain in the world
 Most famous buisness trade in the world
 A symbol for capitalism and globalization
 Also a symbol for America and obesity
Martin 11

12.  Your brand is your voice
 Your vision is not necessarily your slogan
Katja 12

13.  Your company values should be easy to understand
 There are certain rules, when you are creating a name
 Your name have to unique, phonetically obvious etc.
 Your company's personality should fit with the values you
have decided
Katja 13

14.  It is at lot more than just your logo
 It shall fit with the personality, the values and the vision
you have decided
 Colour, front face and logo
Katja 14

15.  China
 Cheap & Quality
See the
difference?
Simon & G 15

16.  Massive production of pirated products
 Everything from cars to toys
Simon og G 16

17. Fake Real
Cheap Expensive
-Quality +Quality
No garanty Garanty
Other people’s view on you Other people’s view on you
Example: Iphone –
Fake price: 150$
Real price: 1000$
Simon og G 17

18.  Bonfire of the brands
 http://www.google.dk/imgres?q=color+circle&num=10&um=1&hl=da&safe=off&biw=1366&bih=643&tbm=isch&tbnid=80xhCZKwTKt
NXM:&imgrefurl=http://www.tigercolor.com/color-lab/color-theory/color-theory-
intro.htm&docid=bKzyZewiV_YkHM&imgurl=http://www.tigercolor.com/color-lab/color-theory/images/color-wheel-
300.gif&w=300&h=300&ei=1SPVTs7mM4OgOsq1_FQ&zoom=1&iact=hc&vpx=186&vpy=145&dur=318&hovh=225&hovw=225&tx=141&t
y=88&sig=108019202584883173432&sqi=2&page=1&tbnh=141&tbnw=141&start=0&ndsp=21&ved=1t:429,r:0,s:0
 http://www.orientpacific.com/brands.htm
 http://www.atl.org.uk/media-office/media-archive/children-influenced-brands-logos-ATL.asp
 http://www.onleygroup.com/index.php/branding-seo/50-branding/branding-lessions/10-how-to-brand
 http://en.wikipedia.org/wiki/Brand
 http://da.wikipedia.org/wiki/The_Coca_Cola_Company
 http://en.wikipedia.org/wiki/Converse_%28shoe_company%29
 http://factsanddetails.com/china.php?itemid=356=9=61
 http://www.logoorange.com
 <http://en.wikipedia.org/wiki/Apple_Inc.#Logos
18