The art of research - Increasing the value of the Diesel Pinterest page - InSites Consulting

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The art of research
How we increased the value of the Diesel Pinterest page
By Annelies Verhaeghe, Head of research Innovation, InSites Consulting

How to increase the value of the
Diesel Pinterest page?

A hybrid methodology
Social media
listening

Social media
netnography

Quantitative
survey

Automated visual
analysis

Qualitative visual
analysis

Visual based tasks

Knowledge leverage
The value of the current Pinterest page

But no advocates on Pinterest

3277
7125
5657
followers

The current followers
Excitement
Fun in life
No status quo

Impress people
Trendy products

Branded
Luxury brands

Show my style

Internal leverage
From insight to action

Changing the heart, minds & actions

69% website

59% buying
71% knowledge

67% store visit
65% identification

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