Presented by Detlef Happel, Director Innovation Consulting, Dialego and Katrin Bock, Project Manager, Dialego at Qualitative360 Asia 2013 19-21 November 2013, Singapore This event is proudly organised by Merlien Institute Check out our upcoming events by visiting http://qual360.com/

1. November 20-21, 2013 | Singapore
Twitter Hashtag #QUAL360

2. Platinum Sponsor
Media Sponsors
Association Partners

3. Improving Innovation.
With Clever Co-Creation.
!
!
!
Qualitative 360 Asia Pacific, Singapore 20th of Nov. 2013!
Detlef Happel & Katrin Bock, Hello!nnovation Dialego AG, Germany!
20.11.2013 | Qualitative 360 Asia Pacific | Live Co-Creation Session |
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4. How to make
vacuum cleaning
a moment of joy
Results from a
previous online
co-creation!
20.11.2013 | Qualitative 360 Asia Pacific | Live Co-Creation Session |
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5. Today’s joint
challenge:!
New Vacuum Cleaner
Live Co-Creation!
20.11.2013 | Qualitative 360 Asia Pacific | Live Co-Creation Session |
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6. New Vacuum Cleaner!
Live-Co-Creation Agenda!
Today
§ Our believe and method
§ Preliminary Results Online-Co Creation
§ Introduction Live Co-Creation
§ Live Co-Creation Session
§ Group presentations
05 min.
05 min.
05 min.
35 min.
10 min.
§ Analysis Live-Co-Creation
overnight (150 panelists)
Tomorrow
§ Introduction Idea Filter
§ Presentation results
§ Open discussion
05 min. 16:45 – 16:50
10 min. 16:50 – 17:00
10 min. 17:10 – 17:15
13:30 – 13:35
13:35 – 13:40
13:40 – 13:45
13:45 – 14:20
14:20 – 14:30
20.11.2013 | Qualitative 360 Asia Pacific | Live Co-Creation Session |
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7. We believe in
people‘s ingenuity!
20.11.2013 | Qualitative 360 Asia Pacific | Live Co-Creation Session |
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8. „The best way to
get a good idea is
to get a lot of ideas“
Linus Pauling, Nobel Price winner
for Chemistry (1954) and Peace (1963)!
20.11.2013 | Qualitative 360 Asia Pacific | Live Co-Creation Session |
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9. Quelle: Grant Thornton/EIU, 2009
20.11.2013 | Qualitative 360 Asia Pacific | Live Co-Creation Session |
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10. MIT researchers
confirm:!
Consumers are
much more
innovative
than previously
thought.!
20.11.2013 | Qualitative 360 Asia Pacific | Live Co-Creation Session |
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11. Consequently our focus:
Crowdsourcing and Co-Creation.!
Searching for needs!
Open
Innovation!
Market
launch!
Realization
(„R&D“,
Product
delvelopment)!
„Ideation“!
Concept
Development!
More effectivity!
Doing the right
things!
More effiviciency!
Seaching for solutions!
CoCreation!
Doing the things
right!
Source: Prof. Frank Piller, RWTH Aachen!
20.11.2013 | Qualitative 360 Asia Pacific | Live Co-Creation Session |
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12. Our approach:
turning the research principle around unveiling revolutionary
ideas at the tail.!
„Head“. Already known. !
Les innovative– Mainstream.!
Co-creation
„Belly“. More evolution.
Interesting for quantitative
& qualitative analysis!
„Tail“. Potential Revolution:
the one percenter
!
Ordinary!
Interesting!
Heartbeat!
LongTail
20.11.2013 | Qualitative 360 Asia Pacific | Live Co-Creation Session |
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13. Idea Sources
Workshop idea starters
1.
Online
Forum
Discussions
2.
Online
Creative
Sessions
3.
Social
Media
Analysis
De Bono
20.11.2013 | Qualitative 360 Asia Pacific | Live Co-Creation Session |
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14. The approach: !
Filtering theme
specific!
!
➜ Blogs +
Microblogs
(ca. 1 mio. pages) !
➜ News
(ca. 15 Tsd.)!
➜ Answer
Boards
(thousands)!
➜ other sources!
!
!
(open social web areas)!
20.11.2013 | Qualitative 360 Asia Pacific | Live Co-Creation Session |
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15. Online idea generation and filtering
process over night!
Social Media
Analysis
!
!
!
!
!
!
!
!
N > 1 Mio.!
2000!
Idea
drops!
Semantic
Mining
!
Live
Co-Creation
Workshop
!
!
!
20
!
!
!
!
Idea!
!
Boards
!
(excerpt)!
n=80-100
!
!
9!
!
Concept-!
Boards!
Online
VCM
IdeaFilter
!
!
!
!
!
!
n=150
!
Winner
Concept
!
6, ... 2, ... 1 !
!
Concept-!
Boards!
1.000.000 entries ...
... 2.000 idea drops
20.11.2013 | Qualitative 360 Asia Pacific | Live Co-Creation Session |
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16. !
Next!
Sorting
the haystack. !
In search of:!
20.11.2013 | Qualitative 360 Asia Pacific | Live Co-Creation Session |
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17. Text diagnosis with semantic mining!
20.11.2013 | Qualitative 360 Asia Pacific | Live Co-Creation Session | |
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18. Detailed diagnosis:
Frequency & Semantic
Carpet, woven of keywords linked to your query.
The higher the frequency, the bigger the word.
Offering a quick insight in what’s “hot”
Showing insights in word-relations,
building up a story
ContentCarpet
SemanticMap
Insights in main benefit Themens
across 9 categories
Skyline
Gaining a deeper insight in the Emotions
linked to the query
Emotion Radar
Clusters of the main Themes
InnovationMap
Daily stream of innovative ideas,
to be captured on the idea board
IdeaStream

19. The cluster analysis visualizes themes,
frequencies and keeps all entries
pump
shop
carpet
dry
best
cleaner
bag
new
car
pool
wet
20.11.2013 | Qualitative 360 Asia Pacific | Live Co-Creation Session |
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20. Real innovation potential lies
at the end of the tail.
Evolutional
Revolutionary
Also mainstream topics contain idea potentials.
At the edges.
Evolutional
18.09.2013 | Hello!nnovation | Consulting Model | 18

21. The creative
springboard:
20.11.2013 | Qualitative 360 Asia Pacific | Live Co-Creation Session |
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22. The IdeaStream. Shows all 1%ter,
new rarities every single day
!
Thought starter for developing disruptive ideas:
most unusual terms in the“vacuum cleaning”context
20.11.2013 | Qualitative 360 Asia Pacific | Live Co-Creation Session |
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23.
C hristmas
Idea Board (excerpt)!
!
Astronauts
Units
New space design
variant, any
functions we could
learn from space
shuttle technology
Fitness
Dirt Radar
Shoulder
Worko ut
while vacuum
cleaning
Floor mats
Strong but
gentle on
floor mats
Any seasons
ed ition for
C hris tmas,
perfectly cleans
needles under
C hris tmas tree
Different units
composing
vacuum-cleaner, Backpack
new composite
vacuum, new
design
straps to wear
over shoulder
Friends
Mattress
A modern
Cleaner should
have Social
Media Functions
Works also
well on dust
and
Room
mites
Sucker
Instant dirt
Dust Spy
Room
and dust
dirt level
cleaning of
diagnose I would love to the entire
have a vaccuum room
cleaner which
identifies and
eliminates
hidden dirt
Sonic
Dishes
Ideas, how
to clean
dishes
Customized
products
The my style
cleaner
Doggies
little helper
Scent
Cleaning
plus pleasant
fragrance
spray
Somebody
please invent
a dog shit
vacuum
cleaner !!!
Vacuum body
shining or
turning from
red to green
when done
Kids
Custom
Sonic
waves
helping
cleaning
Blue
A Disney
Style Vacuum
Cleaner
Music Box
Turning
noises into
music
Crystal
Crystal
clear case
20.11.2013 | Qualitative 360 Asia Pacific | Live Co-Creation Session | |
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24. Build groups > select idea
!
> deep dive selected idea!
J J
Spy
I wo u
ld lo
v
have
a vac e to
cuum
clean
e
i dent r which
ifies
and
elimi
n
hi dde ates
n d ir
t
Sho u
ld
er
Bac
kp
vacu ack
u
s trap m, new
s to
ov
w
ea
er sh
o uld r
er
J J J
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Du s t
J J
20.11.2013 | Qualitative 360 Asia Pacific | Live Co-Creation Session | |
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25. !
Live-Co-Creation rules!
8-12 persons per table, one „host“ (M). 6-10 tables. Co-Creation of one
single issue theme route per table. Table change after 15 min. The host
stays and introduces new participants to already generated ideas.!
!
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20.11.2013 | Qualitative 360 Asia Pacific | Live Co-Creation Session |
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26. Please bear in mind: some core
questions help to make ideas crisp!
Ø What‘s my benefit,
what’s the benefit for
others?
Ø How does the idea
feel?
Ø Why do I believe in the
idea?
Ø Why could it be
attractive and relevant
also for others?
J J J
J J
J J J
J J
20.11.2013 | Qualitative 360 Asia Pacific | Live Co-Creation Session |
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27. Please transfer your best ideas into
testable concept boards !
Title
Idea Visualization/Sketch:
Idea Description
Key Benefit
20.11.2013 | Qualitative 360 Asia Pacific | Live Co-Creation Session |
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28. Yes, but and!!
20.11.2013 | Qualitative 360 Asia Pacific | Live Co-Creation Session |
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29. Go!
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30. !
Live !
Co-Creation!
Session!
Results !
20.11.2013 | Qualitative 360 Asia Pacific | Live Co-Creation Session | |
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31. Pure Freedom System
A vacuum cleaner is not necessary
anymore when your house is
equipped with the pure freedom
system.
It is integrated in your air-conditioning
system and sucks in all the dirt from
the air. At the same time the air gets
purified. The system is invisible, but
delivers holistic purification.
It works basically the same as an
air hockey table, just the other way
round.
20.11.2013 | Qualitative 360 Asia Pacific | Live Co-Creation Session |
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32. Needle sucker
Christmas is around the corner and thus
also the trouble of getting rid of all the
Christmas tree needles.
The needle sucker solves that problem for
you. It is a stand alone “vacuum cleaner”
with great suction power. You just place it
next to the Christmas tree and it sucks in all
needles.
Of course it can also be used for other
material, like broken glass or flour that you
spilled in the kitchen. Due to its strong
suction power it is also ideal for hard to
reach areas.
It is effortless and due to its high cleaning
power benefits your health.
20.11.2013 | Qualitative 360 Asia Pacific | Live Co-Creation Session |
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33. Disney cleaner
With the new Disney cleaner, vacuum
cleaning is much more fun, not only for
kids.
It comes in different styles (e.g. “cars”)
and features.
Depending on the character it can talk
or sing and motivates children to help in
the household. This way kids are happy
to take the responsibility of cleaning
their own room.
It is not only fun, but also efficient:
different pipes and brushes support
you in every cleaning job.
20.11.2013 | Qualitative 360 Asia Pacific | Live Co-Creation Session |
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34. Stress sucker
The first self-operating vacuum cleaner that
assesses the cleaning requirements of
every room and cleans accordingly.
It has a built-in software that analyses the
dirt level for every part of the room and
selects the appropriate cleaning program.
It monitors the dirt level throughout the
cleaning process and only when the
analysis shows that there is no dirt left, the
job is completed and the vacuum cleaner
moves on.
You do not have to invest any time or effort
any more for a spotless apartment.
20.11.2013 | Qualitative 360 Asia Pacific | Live Co-Creation Session |
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35. All-in-One Magneto Vacuum Cleaner
The “Magneto” cleaner can be used for
all kinds of dirt on all kinds of surfaces
in your house. You only need one
product for your whole house.
Depending on the type of dirt you can
use one of several engines. In addition
it is also equipped with different
cleaning parts for different kinds of
surfaces.
All parts are easily detached and
assembled using magnetic power.
So just select the parts you need for
the cleaning job at hand and enjoy the
great power of “Magneto”.
20.11.2013 | Qualitative 360 Asia Pacific | Live Co-Creation Session |
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36. The „My style“ cleaner
My style cleaner offers a range of
features that can be customized in order
to fully meet your personal cleaning
needs.
You can e.g. pre-set different cleaning
programs (quick vs. extended), the type
of dirt or the type of surface.
In addition the “my style” cleaner
measures its performance and can
optionally send you a ‘cleaning report’
via e-mail or Facebook.
With its build-in voice recognition system
it is very convenient and easy to use.
20.11.2013 | Qualitative 360 Asia Pacific | Live Co-Creation Session |
34

37. Shoulder Backpack Vacuum Cleaner
The new Shoulder Backpack Vacuum
Cleaner revitalizes your body,
enhances your mood and gives you
more freedom.
- It massages & heats the back while
you are vacuuming.
- You want to carry it on your back
because it is wireless, fashionable
and it plays music instead of making
noise.
- Since it is a back pack cleaner you
have a hand free for doing other
things like doing phone calls.
- Plus if you want it allows you to carry
your baby on the back.
20.11.2013 | Qualitative 360 Asia Pacific | Live Co-Creation Session |
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38. Dirt Radar + Hunter
The new “Dirt Radar and Hunter”
cleaner auto-detects floor structures,
identifies and measures the amount
of dirt and bacteria on floors and other
surfaces (e.g. Sink, air-condition
ventilator) and decently removes it all.
With these functions this new vacuum
cleaner delivers perfect floor and air
purity.
20.11.2013 | Qualitative 360 Asia Pacific | Live Co-Creation Session |
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39. Cleantone
The cleantone vacuum cleaner is
equipped with Cross-trainer handles.
It enables you to do efficient bodyshaping workouts while vacuuming
carpets and floors.
With the handles you move the
cleaner towards the areas to be
cleaned.
A sound system is giving a „clean“
tone when the area is done.
20.11.2013 | Qualitative 360 Asia Pacific | Live Co-Creation Session |
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40. New Vacuum Cleaner!
Live-Co-Creation Agenda!
Today
§ Our believe and method
§ Preliminary Results Online-Co Creation
§ Introduction Live Co-Creation
§ Live Co-Creation Session
§ Group presentations
05 min.
05 min.
05 min.
35 min.
10 min.
§ Analysis Live-Co-Creation
overnight (150 panelists)
Tomorrow
§ Introduction Idea Filter
§ Presentation results
§ Open discussion
05 min. 16:45 – 16:50
10 min. 16:50 – 17:00
10 min. 17:10 – 17:15
13:30 – 13:35
13:35 – 13:40
13:40 – 13:45
13:45 – 14:20
14:20 – 14:30
20.11.2013 | Qualitative 360 Asia Pacific | Live Co-Creation Session |
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41. Improving Innovation.
With Clever Co-Creation.
Part II
!
!
!
Qualitative 360 Asia Pacific, Singapore 21st of Nov. 2013!
20.11.2013 | Qualitative 360 Asia Pacific | Live Co-Creation Session |
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42. Yesterday we co-created nine testable
concepts
Online
Social Media
!
Analysis
!
!
!
!
!
!
!
!
N > 1 Mio.!
!
Semantic
analysis
!
2000!
Idea
drops!
Live
Co-Creation
Workshop
!
!
!
!
20
!
!
!
Idea!
!
Boards
(excerpt)!
!
n=80-100
!
!
9!
!
Concept-!
Boards!
Online
VCM
IdeaFilter
!
!
!
!
!
!
!
n=150
!
Winner
Concept
!
6, ... 2, ... 1 !
!
Concept-!
Boards!
20.11.2013 | Qualitative 360 Asia Pacific | Live Co-Creation Session |
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43. Online idea generation and filtering
process over night
Online
Social Media
!
Analysis
!
!
!
!
!
!
!
!
N > 1 Mio.!
!
Semantic
analysis
!
2000!
Idea
drops!
Live
Co-Creation
Workshop
!
!
!
!
20
!
!
!
Idea!
!
Boards
(excerpt)!
!
n=80-100
!
!
9!
!
Concept-!
Boards!
Online
VCM
IdeaFilter
!
!
!
!
!
!
!
n=150
!
Winner
Concept
!
6, ... 2, ... 1 !
!
Concept-!
Boards!
20.11.2013 | Qualitative 360 Asia Pacific | Live Co-Creation Session |
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44. Visual Concept Mapping, process
20.11.2013 | Qualitative 360 Asia Pacific | Live Co-Creation Session |
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45. Heatmap example,
positive and negative marked areas
20.11.2013 | Qualitative 360 Asia Pacific | Live Co-Creation Session |
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46. Visual Concept Mapping, Ranking
Ratio
Pure Freedom System
Needle sucker
Stress sucker
All-in-one Magneto Vacuum cleaning
The ‘My Style’ cleaner
Shoulder Backpack Vacuum Cleaner
Dirt Radar + Hunter
Cleantone
J
L
J
L
J
L
J
L
J
L
J
L
J
L
J
L
-0,08
0,09
0,26
0,36
0,08
-0,08
0.20
-0.43
20.11.2013 | Qualitative 360 Asia Pacific | Live Co-Creation Session |
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47. Winner Concept VCM overview
20.11.2013 | Qualitative 360 Asia Pacific | Live Co-Creation Session |
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48. Winner Concept positive comments
20.11.2013 | Qualitative 360 Asia Pacific | Live Co-Creation Session |
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49. Winner Concept negative comments
20.11.2013 | Qualitative 360 Asia Pacific | Live Co-Creation Session |
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50. Second best, VCM overview
20.11.2013 | Qualitative 360 Asia Pacific | Live Co-Creation Session |
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51. Second best positive comments
20.11.2013 | Qualitative 360 Asia Pacific | Live Co-Creation Session |
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52. Second best negative comments
20.11.2013 | Qualitative 360 Asia Pacific | Live Co-Creation Session |
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53. Lowest Concept VCM overview
20.11.2013 | Qualitative 360 Asia Pacific | Live Co-Creation Session |
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54. Lowest Concept negative comments
20.11.2013 | Qualitative 360 Asia Pacific | Live Co-Creation Session |
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55. Lowest Concept positive comments
20.11.2013 | Qualitative 360 Asia Pacific | Live Co-Creation Session |
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56. Thank you very much
for co-creating, stay curious!
Detlef Happel
Director Innovation Consulting
Tel +49 241 97828 133
Fax +49 241 97828 118
detlef.happel@hello-innovation.com
Katrin Bock
Project Manager
Tel +49 241 97828 159
Fax +49 241 97828 118
katrin.bock@dialego.com
Hello!nnovation
powered by Dialego AG
Karmeliterstr. 10
52064 Aachen
info@dialego,com
www.hello-innovation.com
www.dialego.com
20.11.2013 | Qualitative 360 Asia Pacific | Live Co-Creation Session |
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57. Hello!nnovation
The Innovation Division of Dialego AG Aachen I Hamburg I London I Paris I New York
20.11.2013 | Qualitative 360 Asia Pacific | Live Co-Creation Session |
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58. Let’s come together!
Say hello!
20.11.2013 | Qualitative 360 Asia Pacific | Live Co-Creation Session |
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59. Platinum Sponsor
Media Sponsors
Association Partners

60. November 20-21, 2013 | Singapore
Twitter Hashtag #QUAL360