1. Qualitative 360 Europe
2014
Gold Sponsor
Silver Sponsor
Supported by
Organised by

2. Q U A L I T A T I V E
I s t a n b u l
-
3 6 0
F e b r u a r y
2 0 1 4

3. MOBILE INTERNET HAS CHANGED THE WAY WE LIVE
In the world
there are
currently
around 6.8
billion
mobile
subscriptions
and 7.1
billion
people

4. MOBILE IS INTRINSICALLY SOCIAL

5. THIS IS WHAT OUR APP LOOKS LIKE

6. To view the video please visit:
http://kiosk-hq.com/videos/

7. STYLIST MAGAZINE ONGOING PANEL

8. RAPP AND BACARDI COMMUNICATIONS
STRATEGY

9. BBC GLOBAL NEWS NETWORK

10. BREAKING NEW GROUND THROUGH MOBILE IN NIGERIA

11. CONVINCING CLIENTS HAS BEEN A CHALLENGE

12. BUT IN RECENT MONTHS WE’VE SEEN A SHIFT

13. JOINING THE DOTS IS NO LONGER A “NICE
TO HAVE” - IT IS A MUST HAVE

14. BY NURTURING INTIMATE RELATIONSHIPS

15. PEOPLE WANT TO SHARE THEIR LIVES WITH US

16. SO WE CAN REACH OUT IN THE MOMENT

17. WITH REACH ACROSS THE GLOBE

18. IT’S ALL ABOUT THE JOURNEY

19. AS INNOVATORS IN MOBILE

20. ALWAYS KEEN TO LEARN ABOUT AND SHARE
WHAT OTHERS ARE DOING IN THE MOBILE
SPACE
@kioskhq

21. 20

22. • Communicate constantly with
your community members and
your clients – a two way dialogue
is vital especially when you tackle
a project together for the first time.
• Don’t push mobile, when there
are better way of doing things.
Mobile is another way of doing
things, often better, but not always
the best
• Share case studies, ask questions,
help others – the more people are
better informed on mobile, the
better
• Make it fun, keep it focused
• Practice what you preach – use
your phone to document your life.
Experience it together with your
clients and community members
• Keep it simple, engaging

24. Created by Kirsty Higgins
E: kirsty.higgins@kiosk-hq.com Tel: +44 207053 1273
T: @kioskhq
A : 4 th F l o o r , 1 R i v e r s i d e , M a n b r e R o a d , L o n d o n W 6 9 W A

25. Qualitative 360 Europe
2014
Gold Sponsor
Silver Sponsor
Supported by
Organised by