Future-proof mobile research: successful survey and panel strategies for the mobile revolution
Leslie Townsend - Chief Executive Officer – Kinesis
Revealing the current state of mobile research participation. Discuss the implications of mobile research adoption: what are the advantages and limitations? Identify best practices that enable successful implementation of both mobile (and mixed mode) surveys and panels.
Regression analysis: Simple Linear Regression Multiple Linear Regression
Future-Proof Mobile Research
1. Merlien Institute – Market Research in the Mobile World 2011
Future-Proof Mobile Research
Successful survey and panel strategies for the mobile revolution
Leslie Townsend
President & Co-Founder
Kinesis Survey Technologies
13. Presented at:
Market Research in the
Mobile World
2nd International Conference | July 19 & 20, 2011 Atlanta
Organized by: Thank you to sponsors:
LinkedIn Group: Mobile MR
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