1. March 4-7, 2014 Ramada Hotel, Singapore
www.mrmw.net

2. Title Sponsor Gold Sponsor Silver Sponsors
Bag Sponsor
Workshop Host
Sponsor
Event App
Partner
Networking Reception
Partner
March 4-7, 2014 Ramada Hotel, Singapore
www.mrmw.net

3. Association and Media Partners
March 4-7, 2014 Ramada Hotel, Singapore
www.mrmw.net

4. Integrating Intelligence
Delivering Inspirational Insights for Innovation

5. 2014 ORC International Proprietary and Confidential
2
ON THE MENU

6. 2014 ORC International Proprietary and Confidential
3
DIGESTING CURRENT DATA BUT LOOKING FOR MORE
GUT BASED
RESEARCH
RESEARCH
BASED GUT

7. 2014 ORC International Proprietary and Confidential
4
INPUTS FROM ACADEMIA: TRACKING SINGAPOREAN VALUES
Dr. Siok Kuan Tambyah

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5
INPUTS FROM 50+ MARKETERS: UNDERSTANDING
SINGAPORE

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6
INFORMATION OVERLOAD

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7
HOW GOOD IS MOBILE DATA?

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8
ONLINE VS MOBILE
ONLINE MOBILE

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9
TAXI

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10
MOBILE APP RESPONDENTS MORE LIKELY TO RESPOND
WITHIN THE HOUR OF EXPERIENCING THE SERVICE

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11
MOBILE APP: HIGHER VARIATION IN RESPONSES
Variance in Satisfaction scores, across all services:
Online
Mobile App
Mean rating
3.22 3.27
Indexedscores
Mobile App130
Online100

15. 2014 ORC International Proprietary and Confidential
12
VARIATION IN RESPONSES
High frequency services
Food (Coffee shop, hawker centre, food court),
Transport (MRT / Bus / Taxi)
Variance in Satisfaction scores
(Indexed scores, with Online at 100)
Low frequency services
Banking, Fine dining, gas station, shopping,
medical, health and well-being
135 130 125
100 100 100
Higher frequency
services
All services Lower frequency
services
Mobile app Online

16. 2014 ORC International Proprietary and Confidential
13
MOBILE LUNCH DIARY

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14
DEBUNKING THE MYTH OF MOBILE APATHY
Engaged respondents talk more…not less.

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15
VERBATIM OVERLOAD: FOOD FOR THOUGHT!

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16
DEEPER UNDERSTANDING OF VERBATIMS THROUGH MULTI-
MEDIA DATA USING PICTURE COLLAGES
Usual
Lunch
Rice

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17
BLOATED WITH DATA

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18
INTEGRATION

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19
INTEGRATION

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20
QUESTIONS??
INTEGRATING INTELLIGENCE TO FUEL
INSPIRATIONAL INSIGHTS
Inputs from
research and
other sources
Workshop facilitated
by us
Sparks creativity and
integrates intelligence
Clear direction
for
marketing

24. Title Sponsor Gold Sponsor Silver Sponsors
Bag Sponsor
Workshop Host
Sponsor
Event App
Partner
Networking Reception
Partner
March 4-7, 2014 Ramada Hotel, Singapore
www.mrmw.net

25. Association and Media Partners
March 4-7, 2014 Ramada Hotel, Singapore
www.mrmw.net

26. March 4-7, 2014 Ramada Hotel, Singapore
www.mrmw.net