The advent of new mobile data solutions has changed the way we work. Being able to access Email on the move is now a necessity for businesses. New technologies make accessing your office applications whilst out in the field a reality and provide a valuable service. Software and devices are constantly being developed to increase the remote users productivity. But what is right for your business? At this FREE presentation Antony Morse of O2 will looked at the current mobile services, the challenges in accessing office systems in the field and introduced some new services designed to assist with other aspects of out of the office communications. The specific challenges addresesed were: • Information capture in the field – delays in processing, rushed inaccurate reporting • Tracking of employees and their workflow • Security of remote assets and information • High fuel costs to deliver paperwork to the office or just login • Lost records and high cost of paper storage and retrieval • Duplication of work to enter information into systems • Increasingly mobile staff across all areas of the business – some difficulty in technology adoption • Field force automation - Workflow • Digital Pen • Satellite Navigation • Fleet Management, Tracking, Full and Basic • Sales Force Automation – Client Data Bases • Basic Workflow – Email job allocation • Converged Devices – Multiple applications • Email

1. Who are we?
• O2 (UK) Ltd
– 18.5 Million customers – the largest in the UK
– Best Mobile Network – awarded by Ofcom
– No. 1 in customer service – awarded by JD Power
– Mobile Retailer of the Year – Mobile Awards 2006
– 18,000 employees
– 360 Retail stores UK wide
– Part of the Telefonica Group
– Mobilisation Specialists

2. Current Landscape
• The Mobile phone has changed…
– Email
– Diary
– Contacts
– Internet
– Database
– Easy to deploy
Convergence

3. The Challenge
• Information capture in the field – delays in processing, rushed
inaccurate reporting
• Tracking of employees and their workflow
• Security of remote assets and information
• High fuel costs to deliver paperwork to the office or just login
• Lost records and high cost of paper storage and retrieval
• Duplication of work to enter information into systems
• Increasingly mobile staff across all areas of the business – some
difficulty in technology adoption

4. What can help moving forward…?
• Field force automation - Workflow
• Digital Pen
• Satellite Navigation
• Fleet Management, Tracking, Full and Basic
• Sales Force Automation – Client Data Bases
• Basic Workflow – Email job allocation
• Converged Devices – Multiple applications

5. Field Force Automation - Workflow
- Jobs are allocated from office to device
- Engineer accepts job – Fed back to office
- Engineer indicates he has arrived at job and reads
instructions – Fed back
- Work undertaken is fed back, job completion and
signature are captured and time stamped
- Links to stock ordering and technical
support apps
- All data including signature is captured and
stored invoice raised

6. Other methods of data capture in the field - Digital
Pens
• Pen reads everything you write or
draw and converts into a document.
• You chose - Word, PDF or email
• Where paper is still needed

7. Sat Nav - The next phase
• Single user systems with full fleet
features
• Tracking invites
• No on going running cost’s
• Handy additions to current sat nav
systems – push new address, traffic
updates avoidance **Traffic is a
subscription service**

8. Tracking - GPS
Total visibility of Mobile Assets
Hover the mouse
over a vehicle
location to view
next stop and eta
Device location
Zoom
in/out
of map
Send a message
Scroll around To the driver
the map
Send a
Connection destination
status to the driver
Search for
Alerts a vehicle
Forward a tracking
Device name Estimated Time of
link by e-mail
Current location Next stop arrival at next stop
Current speed

9. Tracking - GPS
• Pinpoint Location Tracking through use of GPS and GPRS
• Linked to Satellite Navigation Software on the mobile device for road or pedestrian
• No need for fixed vehicle tracker – installation costs nil
• Allows accurate personnel tracking – no leaving vehicles on site
• Useful for workers in hazardous jobs –
• Ability to Manage Fleets and link to job allocation software for closest vehicle
allocation
• Effective two way communication – 1-400 text cost

10. Tracking – Triangulation - Basic
• Uses 3 Cell sites to triangulate location of phone
• Accurate in urban areas
• Less accurate in rural areas
• Charged on a usage basis

11. Sales Force Automation
Mobilisation of other Applications -
SFA
CRM
ERP
Custom
Visual Application
Legacy Design Studio

12. Basic Workflow – Do you need it all ?
• Job allocation via email and diary
management
• Use your existing system – Outlook
• Audit Trial
• Familiar user experience
• What else can it do.

13. Other services
• GPXS
• Etc –
• Input logo’s

14. Create A Complete Mobile Environment
– Voice - Email
– Job Despatch
– Job Tracking
– Real time data capture and
reporting
– Instant responses to clients
– Accurate data as not an“end of
week task”
– Ability to forecast in realtime

15. How can we help?
• The advent of new data solutions has changed our industry. We’ve
gone from ideas to real workable, valuable solutions.
– Mobilise your business processes
– Increase your efficiency
– Improve your productivity
– Increase your profits
• Converged products, everything on one device
– Voice, Data, and Applications
– Specialist consultants
– Working with IT providers to see what works and what adds
value.
Making Mobile Data Business As Usual !