2014 Minneapolis/St. Paul Business Journal Print and Digital Rates

Rates and
Products
Advertising options, section descriptions,
display/classifed rates and terms for 2014

Display advertising rates.................... 2
Classified advertising rates................ 3
Inserts................................................ 3
Digital advertising rates..................4-5
Book of Lists....................................... 6
Advertorials..................................... 7-8
Custom seminars................................ 9
Afternoon Edition............................. 10
Morning Edition................................. 11
Deadlines & cancellations.................12
Terms & conditions....................... 13-14

Questions?
Contact krobideau@bizjournals.com

Display advertising rates
Ad size

$125k

60x ads
or $100k

52x ads
or $75k

39x ads
or $50k

26X ads
or $40k

13X ads
or $20k

7X ads
or $10k

Open rate

Full page Spread

$4,230

$5,395

$6,265

$7,720

$8,445

$10,480

$12,080

$15,130

Island Spread

3,225

4,065

4,695

5,745

6,265

7,735

8,895

11,095

1/2 page Spread

2,810

3,510

4,045

4,925

5,370

6,605

7,570

9,430

Full page

2,475

3,080

3,525

4,270

4,655

5,705

6,530

8,105

Island

2,090

2,565

2,925

3,515

3,820

4,650

5,305

6,555

1/2 page

1,790

2,170

2,455

2,930

3,170

3,835

4,360

5,360

3/8 page

1,525

1,820

2,045

2,410

2,595

3,115

3,520

4,300

1/4 page

1,355

1,590

1,775

2,075

2,220

2,645

2,975

3,610

1/8 page or List strip

1,040

1,175

1,285

1,455

1,545

1,795

1,980

2,355

Slient Ad*

N/A

N/A

500

N/A

750

N/A

N/A

N/A

U-Shape

2,345

2,905

3,320

4,020

4,370

5,345

6,115

7,580

Belt

2,000

2,450

2,785

3,345

3,625

4,405

5,020

6,200

Towers

1,485

1,765

1,980

2,335

2,510

3,005

3,395

4,140

L or Reverse L

1,475

1,750

1,960

2,310

2,485

2,975

3,355

4,090

Triangle or Pyramid

1,340

1,570

1,750

2,045

2,195

2,605

2,930

3,550

Microbar

375

495

585

735

810

1,020

1,185

1,500

Full front page strip

N/A

N/A

1,500

N/A

1,800

2,000

N/A

N/A

Half front page strip

N/A

N/A

1,100

N/A

1,300

1,500

N/A

N/A

*must be purchased in conjuction with a 13x or more display ad contract

VERSION 3 PAGE 2 OF 16

MINNEAPOLIS/ST. PAUL BUSINESS JOURNAL » 2014 RATES AND PRODUCTS

All ad rates include color.
Additional charges
Guaranteed Position Fee: 20%

(Requires purchase of 1/4 page ad or larger
to guarantee position)

Frequency discounts
Frequency discounts are determined by
combining the total number of insertions in
Minneapolis/St. Paul Business Journal, the Book
of Lists, any other special publication or digital
within the contract period. Contract begins with
date of first insertion and must be fulfilled within
a 12-month period. Pre-printed inserts may also
be included as part of your frequency contract.
Volume discounts
Based on total spend across all platforms within
a 12-month period.
Credit, payment and commissions
All first-time advertisers must pre-pay and payment must accompany all copy until credit has
been established with the Credit Department.
Payment by check, Visa, MasterCard or
American Express. All advertisers must submit a
Credit Application. Terms of credit extension to
advertisers is Net 30 Days. No cash discounts.
Any discrepancies in advertising invoices must
be questioned within 10 days of publication.
All rates are net and non-commissionable. All
advertising transactions with the Minneapolis/
St. Paul Business Journal are subject to the publication’s advertising terms and conditions, a
copy of which is available on our Web site and,
if applicable, in our advertising agreement.
Non-profit rate
501(c)3 certified charitable, no fee for service
organizations are entitled to the non-profit rate,
which is the 26x frequency rate.

Classified advertising rates

Inserts

Marketplace

Free-standing inserts
52x rate

13X rate

Open rate

$250

Price per Unit

26X rate

$305

$355

Minneapolis/St. Paul Business Journal accepts preprinted
inserts for inclusion in weekly paper.

$475

All insert rates are net and non-commissionable. Inserts
may be combined with print ads and online to qualify for
frequency discounts.
26X or $40k

Two Units - Horizontal
6.88 x 3.0625

$2,900

$3,200

Insert requirements (limited to three per issue)
All insert rates are net and non-commissionable. Inserts
must be submitted for approval 21 days prior to publication.
Any inserts resembling editorial matter must have “Paid
Advertising Supplement to the Business Journal” in 12-point
type at the bottom of front page. All prices are for inserts
weighing one ounce or less; each additional one-half ounce
is $15 per thousand additional. Inserts are available on a
first-come, first-served basis. Postal regulations govern
insert requirements; publisher’s approval must be obtained
before scheduling and printing insert pieces. A full run is
required. Call your account executive for details.

One Unit
3.375 x 3.0625

Three Units Vertical
3.375 x 9.53

Open rate

$2,600

Two Units Vertical
3.375 x 6.3125

13X or $20k

Four Units Vertical
3.375 x 12.78

Inserts 7” x 10” maximum, 3” x 5” minimum
(12,500 pieces required)
Three Units - Horizontal
10.3885 x 3.0625

Legal Notices
Place your legal notice directly into the hands of decision makers
in the area’s top businesses, by running your notice in the
Minneapolis/St. Paul Business Journal.
Standard legal notice size: 1.5” x 3”(approximately 32 lines of text).
$65 per standard box ad per issue, $1.75 per additional line over
standard box rate.
Payment terms
Pre-payment in full is required for each ad. Accounts may require a
major credit card upon ad placement.



Four Units - Square
6.88 x 6.3125

Insert deadlines and delivery
Reservations must be made by Friday, 21 days prior to
publication. Inserts must be delivered to printer on Friday,
seven days prior to date of publication. Delivery charges associated with inserts are the responsibility of the advertiser.
Remaining inserts will be recycled unless we are advised
otherwise.
Delivery address for weekly
ECM Publishing, 1201 - 15th Avenue South
Princeton, Minnesota 55371
Label package with client name, insert date, Business Journal

Digital advertising rates
Run of site (mspbj.com) and mobile
>$125k

>$100k

>$80k

>$60k

>$40k

>$20k

>$10k

open

Sponsorship ad postions

400,000 impressions

$5,760

$5,878

$5,998

$6,202

$6,438

$7,228

$8,064

$8,957

100,000 impressions each of upper and lower 300
x 250 and top and bottom 728 x 90

330,000 impressions

4,937

5,038

5,141

5,324

5,521

6,188

7,227

8,014

82,500 impressions each of upper and lower
300 x 250 and top and bottom 728 x 90

200,000 impressions

3,292

3,359

3,427

3,550

3,677

4,129

4,610

5,342


130,000 impressions

2,469

2,519

2,570

2,662

2,760

3,099

3,455

4,007


80,000 impressions *

1,645

1,679

1,714

1,775

1,844

2,059

2,310

2,671


Business Pulse **

1,000

1,000

1,000

1,000

1,000

1,000

1,000

1,000

Logo plus ROS campaign units

Special Section **

1,000

1,000

1,000

1,000

1,000

1,000

1,000

1,000

728x90, 300x250, 120x60 Logo

People on
the Move **

1,000

1,000

1,000

1,000

1,000

1,000

1,000

1,000

Logo plus ROS campaign units

Homepage
Takeover **

3,600

3,600

3,600

3,600

3,600

3,600

3,600

3,600

The skin (1600x660), the pushdown
(970x418 and 970x66) and the upper island
(300x250) in addtion to ROS campaign units

Homepage
Pushdown **

2,800

2,800

2,800

2,800

2,800

2,800

2,800

2,800

(970x418) Expanded, (970x66)
reminder in addition to ROS campaign units

Bottom Line

1,610

1,610

1,610

1,610

1,610

1,610

1,610

1,610

Bottom Line is a (1034x90), leave behind
(1034x30), Slider is a (950x90). Full Page (950x460)
appears when the user initiates the “slide” feature

Mobile

1,920

1,960

2,000

2,060

2,140

2,340

2,510

2,660

320x50, Optional banner to support
Retina display devices - 640x100

* All impressions run within a two week period.
**Must be purchased with a $130k or more impression package.
Rates are based on either frequency (combined print and online), or total dollar investment.



Digital advertising rates, continued

Afternoon Edition
>$125k

>$100k

>$80k

>$60k

>$40k

>$20k

>$10k

open

728 x 90

$1,908

$2,068

$2,227

$2,386

$2,704

$3,181

$3,578

$3,976

Upper 200 x 200

1,431

1,511

1,670

1,829

1,908

2,227

2,386

2,783

Lower 200 x 200

668

712

891

954

1,018

1,272

1,431

1,590

Upper logo & text

716

795

875

954

1,018

1,272

1,431

1,590

Middle logo & text

501

568

668

716

811

954

1,074

1,193

>$125k

>$100k

>$80k

>$60k

>$40k

>$20k

>$10k

open

Middle 468 x 60

$743

$867

$990

$1,176

$1,424

$1,671

$1,919

$2,167

Bottom 468 x 60

248

371

495

619

743

867

990

1,114

Monthy Top
Sponsorship

$5,000

Monthy Middle
Sponsorship

$3,750

Monthy Bottom
Sponsorship

$2,500

Morning Edition



Book of Lists™
Advertising
The Minneapolis/St. Paul Business Journal Book of Lists is the most referenced business guide
in the market. It features all of Minneapolis/St Paul Business Journal’s Top 25 Lists and ranks
the biggest most successful companies by various industries.
CEOs use the Book of Lists to benchmark performance among industry leaders and consider it
a valuable business resource.
Place your advertising message next to your industry list to distinguish yourself as a leader in
your category or strategically place your ad across from the list of your potential
customers. Given one advertising choice, the Book of Lists™ provides the best value with
yearlong exposure.
Ad size

Contract rate

Open rate

Two page spread

$7,465

$15,060

Chapter sponsor

7,255

9,825

Full page

6,235

8,805

1/2 page

4,250

5,915

List strip*

2,970

4,050

All rates are color.
Contract rate for advertisers on a current active contract.
Book of Lists ads are noncancellable. All rates are net and non-commissionable.
*Limited quantity available - placed below lists

Sponsorship Opportunities

Positioned Opportunities

2015 Book of Lists Ad Sizes

Platinum sponsorship: $15,000

Inside front and inside back cover: $10,615

Full page, no bleed: 9.875”w x 12.25”h

Gatefold (front or back cover or inside option available), logo on cover

Back cover: $11,505 - Rates include color

Full page ads with bleed: Trim size is 10.875 x 13.5 (Add .125 inch

Gold sponsorship: $12,000

20% positioning fee for publishers letter, title page, contents-alpha-

bleed on all sides. Place marks OUTSIDE the bleed, offset .1875)

Die-cut chapter tab, logo on tab and cover

betical, contents by industry and first nine pages

Silver sponsorship: $10,000

Top 25 List incentive program: To maximize your Book of Lists invest-

4-page inside gatefold, logo on cover

ment advertisers are able to place additional ads across from or under

Chapter sponsorship: $9,825
Ask your account executive for complete details


Top 25 lists in the weekly edition of the Business Journal. Ads must be
full page, island or half page ads to run across from lists, and List strip*
to run under lists.


Half page: Vertical: 4.875”w x 12.25”h or Horizontal: 9.75”w x 6 1/16”h
2-page spread: 20.5”w x 12.25”h

Deadlines
Publication date: December 26, 2014
Space deadline: November 3, 2014
Materials deadline November 10, 2014

Custom Advertorial Package
A custom advertorial package allows you to put your message in front of key business readers
and decision makers, and offer you a unique opportunity to tell your story – your way – in the
pages of the Minneapolis/St. Paul Business Journal, through a paid advertising section.
Printed on the same paper as the Business Journal as part of the weekly edition, it allows you
to put your message in front of key business readers and decision makers. Because this is
a paid advertising project, you are the editor. You decide which stories are included, which
photos to submit, how the headlines should read. You retain control of the editing process.
(subject to publisher’s final approval).

Number of pages

Regular rate

Non-profit/Association

4 pages

$18,000

$10,000

8 pages

28,000

15,000

12 pages

35,000

19,000

16 pages

43,000

23,000

Page sizes and material specs:
Full page: 10.375” x 13.58”
2-page spread: 21.75” x 13.58”
Please ask your account executive for complete information and specifications.



Consult the Experts Advertiorial Package
The Minneapolis/St. Paul Business Journal is excited to offer a unique marketing opportunity,
Consult the Experts.
You, along with up to three other professionals, offer expert advice every month on subjects
related to your industry. With Consult the Experts, you get more than just exposure for your
company’s name and logo, it’s also the perfect way to showcase your knowledge and expertise
to prospective customers.
Platinum Package: Total Investment $12,135
Includes one profile per month for 12 months consecutively, plus a profile in the Book of Lists
Silver Package: Total Investment $8,540
Includes one profile per month for 6 months consecutively, plus a profile in the Book of Lists
All packages are sold on a first-come, first served basis, are industry exclusive and
noncancellable.

Material specs for weekly:
‘Topic’: 80 characters
‘Advice’: 2,500 characters - includes spaces, and returns
Material specs for Book of Lists:
‘Topic’: 60 characters
‘Advice’: 2,100 characters - includes spaces, and returns



Custom Seminar Package
Partner with the Minneapolis/St. Paul Business Journal for an exclusive seminar!
The advertising and promotion in the Business Journal will put you in touch with a vast
audience of business executives unreachable any other way.
With your expertise, and the partnership with the Business Journal, this event will bring your
company notoriety and credibility.
What You Bring: Speakers, Topic, Hand-out Materials

SEMINAR
Seminar Benefits
F
our, 1/2 page color ads to promote seminar in MSPBJ - Value: $21,440
Venue and menu will be arranged for you - Value: $5,000
Two email announcements sent to publisher’s email subscriber list - Value: $10,000
Registration and nametags are handled for you - Value: $1,000
The seminar will be posted on the Business Journal’s online event calendar - Value: $100
Total Value: $37,540

Seminar Investment (up to 75 guests)
Total investment $20,000

Please ask your account executive for complete information and specifications.



Minneapolis/St. Paul Business Journal
Afternoon Edition
The Minneapolis/St. Paul Business Journal Afternoon Edition delivers top stories and
news alerts to nearly 16,000 email in-boxes every day. Executives keep tabs on the
pulse of the local business scene with a snapshot of each day’s news.
125k

100k

80k

60k

40k

20k

10k

open

728 x 90

$1,908

$2,068

$2,227

$2,386

$2,704

$3,181

$3,578

$3,976

Upper 200 x 200

1,431

1,511

1,670

1,829

1,908

2,227

2,386

2,783

Lower 200 x 200

668

712

891

954

1,018

1,272

1,431

1,590

Upper logo text

716

795

875

954

1,018

1,272

1,431

1,590

Middle logo text

501

568

668

716

811

954

1,074

1,193

Notes: All rates are NET. Costs quoted are “per week” (six drops per week: Monday-Friday with a Saturday BONUS).

Subscriber stats

62% an email influence purchase work at companies
68%
55%
pass along
update to other
people

decisions at their
company

with gross annual
sales of 5M-25M+

Sign up for the free Afternoon Edition at

mspbj.com/promo/twincities-ampm



Minneapolis/St. Paul Business Journal
Morning Edition
The Minneapolis/St. Paul Business Journal Morning Edition email is a morning round
up of business news and reaches more than 13,000 email in-boxes every day.

125k

100k

80k

60k

40k

20k

10k

open

Middle
468x60

$743

$867

$990

$1176

$1424

$1671

$1919

$2167

Bottom
468x60

248

371

495

619

743

867

990

1114

Monthly top sponsorship
$5,000

Monthly middle sponsorship
$3,750

Monthly bottom sponsorship
$2,500

Sign up for the free Morning Edition at

mspbj.com/promo/twincities-ampm



Deadlines and cancellations
Weekly newspaper

Free-standing inserts

Minneapolis/St. Paul Business Journal publishes weekly, 52 times a year, on Fridays.
Premium positions are sold on a first-come basis. Please see the 2014 Production
Calendar for other deadline exceptions.

Inserts for the weekly newspaper

Section/advertising type

Deadline

General display advertising insertion

Wednesday, 9 days prior to publication

Classified advertising insertion


Camera-ready artwork due

Friday, one week prior to publication

21 days prior to publication.

Delivery

7 days prior to publication


Workup information due

Reservation


Cancellation

Deadline

Book of Lists
The Book of Lists is published once a year. Positions are sold on a first-come basis.

The following special sections and publications, 40 Under 40, Best in Real Estate,
Women in Business, Eureka!, Diversity in Business, Best Places to Work, Titans of
Technology, Fast 50 and CFO of the Year, are published periodically (see Production
Calendar for holiday dates) and are inserted into, or run as a part of, the weekly Friday
paper.

Wednesday, three plus weeks prior
to publication

Workup information due

Friday, three weeks prior to publication


Friday, two weeks prior to publication

Cancellation

Wednesday, three plus weeks prior
to publication

Monday, November 3


Monday, November 10

Cancellation

Cannot be canceled

Deadline


Deadline


Special sections and publications




Cancellation policy

Cancellation of an ad or a change in its schedule must be received in writing on
or before the deadlines listed above. Ads canceled after the deadline will be billed
at 100%.

Advertiser agrees to comply with Publisher’s policies intended to comply with the CAN-SPAM Act.

Terms and conditions
A. PUBLISHER’S RIGHT TO REJECT, CANCEL OR
TERMINATE ORDERS: Publisher reserves the right at its
absolute discretion, and at any time, to cancel any advertising order or reject any advertising copy, whether or not the
same has already been acknowledged and/or previously
published, displayed, performed or transmitted (collectively
referred to herein as “Published” or “Publish”), including,
but not limited to, for reasons relating to the content of the
advertisement or any technology associated with the advertisement. In the event of such cancellation or rejection by
Publisher, advertising already run shall be paid for at the rate
that would apply if the entire order were Published and no
short rate will apply. In addition, Publisher reserves the right
to (i) remove from selected copies of its Business Journal and
App advertisements containing matter that subscribers have
deemed objectionable; and (ii) implement blocking technology (including geo-blocking technology) in connection with
its Websites and Apps. Publisher, at its absolute discretion,
may terminate its relationship with Advertiser and/or Agency
for the breach of any of the terms hereof, including without
limitation a breach based on the failure on the part of either
Advertiser or Agency to pay each bill by its due date. Should
Publisher terminate its relationship with Advertiser and/
or Agency, a short-rate may apply and all charges incurred
together with short-rate charges shall be immediately due
and payable. Furthermore, in the event Advertiser or Agency
breaches, Publisher may, in addition to its other remedies,
(a) cancel its recognition of Agency, thereby causing Agency
to lose claim to any commission for any further advertising
placed with Publisher on behalf of Advertiser or any other
client, and/or (b) refuse to Publish any or all of Advertiser’s
advertising.
B. ADVERTISER’S FAILURE TO RUN ADVERTISING/SHORTRATE: All agreements for advertising frequency discounts
require that the specified number of advertisements be
Published within a specified period and be promptly paid for.
In the event of Advertiser’s or its Agency’s cancellation of any
portion of any advertising order/contract or failure to have
Published and paid for the specified number of advertisements, or if at any time Publisher in its reasonable judgment
determines that Advertiser is not likely to Publish and pay for
the total amount of advertising specified during the term of
the agreement, any rate discount will be retroactively nullified, including for previously Published advertisements, and
may result in a short-rate. In such event, Advertiser and/or
Agency must reimburse Publisher for the short-rate (which is
the difference between the rate charged on the contracted
frequency and the higher rate based on the reduced frequency of advertisements actually Published and paid for)
within 30 days of invoice therefor and Advertiser will thereafter pay for advertising at the open rate or at the earned


rate(s) as applicable. Any merchandising program executed
by Publisher in reliance on advertising that is cancelled will
be paid for by Advertiser at the fair market rate for such
program. Rebates (for any earned advertising frequency discount adjustments for advertising run in excess of specified
schedule) will only be earned if all advertising is paid for by
the due date. Rebates must be used by the Advertiser within
six months after the end of the period in which they were
earned. Unused rebates will expire six months after the end
of the period in which they were earned.
C. RESTRICTIONS ON ADVERTISER’S CANCELLATION OF
ADVERTISING ORDERS: No changes in orders or cancellations are accepted unless received before the specified
closing dates, which vary by product and are set forth in
Publisher’s rate card and web site. No changes in orders or
cancellations may be considered executed unless acknowledged in writing by Publisher. Orders not cancelled as of
these closing dates will be billed, even though Advertiser
fails to furnish copy, digital files or film. When change of copy
or artwork is not received by the closing date, copy run in
previous issues will be published. Should Publisher agree to
cancel an existing work order, Advertiser will be responsible
for the cost of any work performed or materials purchased
on behalf of Advertiser, including the cost of services, paper
and/or printing.
D. ADVERTISING POSITIONING AT PUBLISHER’S
DISCRETION: Orders for advertising containing restrictions
or specifying positions, facings, editorial adjacencies or other
requirements may be accepted and Published but such
restrictions or specifications are at Publisher’s sole discretion.
E. LABELING OF ADVERTISEMENTS: Advertisements that
simulate editorial content must be clearly identified and
labeled “ADVERTISEMENT” or “PROMOTION” or “SPECIAL
ADVERTISING SECTION” at the top of the advertisement, and
Publisher may, in its discretion, so label such copy.
F. CAN-SPAM: Advertiser and Agency understand that
advertisements and/or other commercial messages sent on
its behalf by Publisher via electronic mail may be governed
by federal, state and local laws, rules and regulations, including without limitation the Controlling the Assault of NonSolicited Pornography and Marketing Act of 2003 and any
acts related thereto, and including the interpretations thereof
by the FTC or other governmental authorities (collectively,
the “CAN-SPAM Act”) and state “Do Not E-mail” registries.
Advertiser agrees to comply with all such applicable laws,
rules and regulations. Without limiting the generality of the
foregoing, Advertiser shall fulfill all obligations of a “Sender”
as specified in the CAN-SPAM Act, unless Publisher agrees
in writing to be designated as the “Sender”. In either case,


G. INSERTS: An accurate copy of any furnished insert must
be submitted to Publisher for review prior to the printing of
the insert. Publisher’s review and/or approval of such copy
does not release or relinquish Advertiser/Agency from its
responsibilities hereunder. Publisher is not responsible for
errors or omissions in, or the production quality of, furnished
inserts. Advertiser and/or Agency shall be responsible for
any additional charges incurred by Publisher arising out of
Advertiser and/or Agency’s failure to deliver furnished inserts
pursuant to Publisher’s specifications. In the event that
Publisher is unable to Publish the furnished insert as a result
of such failure to comply, Advertiser and/or Agency shall
remain liable for the space cost of such insert.
H. ERRORS IN OR OMISSIONS OF ADVERTISEMENTS:
In the event of Publisher’s errors in or omissions of any
advertisement(s), Publisher’s liability shall be limited to a
credit of the amount paid attributable to the space of the
error (in no event shall such credit exceed the total amount
paid to Publisher for the advertisement), and Publisher shall
have no liability unless the error/omission is brought to the
Publisher’s attention no later than 60 days after the advertisement is first Published. However, if a copy of the advertisement was provided or reviewed by Advertiser, Publisher shall
have no liability. In no event will Publisher have any liability
for errors or omissions caused by force majeure or errors in
key numbers, nor will Publisher have any liability for any consequential, indirect, incidental, punitive, special or exemplary
damages whatsoever, including without limitation, damages
for loss of profits, business interruption, loss of information
and the like.
I. TRADEMARKS:The titles and logos of the Business
Journals and other publications Published by American
City Business Journals, as well as the Websites and Apps
Published or used by American City Business Journals, are
registered trademarks and/or trademarks protected under
common laws. Neither the titles nor the logos may be used
without the express written permission of American City
Business Journals.
J. WARRANTIES; INDEMNIFICATION: Advertiser and its
Agency, if there be one, each represent and warrant that:
(i) Advertiser’s websites, mobile sites, applications, and/
or similar services that are associated with advertising purchased under an IO shall contain all necessary consumer
disclosures required by applicable federal, state and local
laws, rules and regulations, including, but not limited to, an
accurate privacy policy (and Advertiser shall not violate the
terms of such disclosures); and (ii) any advertising or other
material (including product samples) submitted by Advertiser
or Agency complies with all applicable laws and regulations
and does not violate the personal or proprietary rights of, and
is not harmful to, any person, corporation or other entity. As
part of the consideration to induce Publisher to Publish such
advertisement, Advertiser and its Agency, if there be one,
each agrees jointly and severally to defend, indemnify and
hold harmless Publisher, and its employees and representatives, against any and all liability, loss, damage, and expense
of any nature including, but not limited to, attorneys’ fees
(collectively, “Losses”) arising out of any actual or potential
claims for libel, invasion of privacy, harm, copyright, patent, or trademark infringement, and/or any other actual or

potential claims or suits that may arise out of (a) the copying,
printing, publishing, displaying, performing, distributing or
transmitting of such advertisement; (b) any violation of the
CAN-SPAM Act or other laws relating to Advertiser’s advertisements, including, but not limited to, commercial messages e-mailed on Advertiser’s behalf by Publisher; (c) the
loss, theft, use, or misuse of any credit/debit card or other
payment, financial, or personal information; (d) the products
and/or services promoted, sold, presented and/or contained
in Advertiser’s advertisements; and/or (e) a breach or alleged
breach of its covenants, warranties and obligations under
these advertising rate card contract terms and conditions.
If the Publisher participated in the creation of an advertisement, the Publisher will indemnify Advertiser in connection
with potential claims only to the extent it has agreed to do
so in writing.
K. RESPONSIBILITY FOR PAYMENT OF ADVERTISING
BILLS: In the event an order is placed by an Agency on
behalf of Advertiser, such Agency warrants and represents
that it has full right and authority to place such order on
behalf of Advertiser and that all legal obligations arising out
of the placement of the advertisement will be binding on
both Advertiser and Agency. Advertiser and its Agency, if
there be one, each agrees to be jointly and severally liable for
the payment of all bills and charges incurred for each advertisement placed on Advertiser’s behalf. Advertiser authorizes
Publisher, at its election, to tender any bill to Agency, and
such tender shall constitute due notice to Advertiser of the
bill and such manner of billing shall in no way impair or limit
the joint and several liability of Advertiser and Agency. Any
bill tendered by Publisher shall constitute an account stated
unless written objection thereto is received by Publisher
within ten (10) days from the rendering thereof. Payment by
Advertiser to Agency shall not discharge Advertiser’s liability
to Publisher. The rights of Publisher shall in no way be affected by any dispute or claim between Advertiser and Agency.
Advertiser and Agency agree to reimburse Publisher for its
costs and attorneys’ fees in collecting any unpaid advertising
charges. Advertiser confirms that it has appointed Agency,
if one is specified, to be its authorized representative with
respect to all matters relating to advertising placed on
Advertiser’s behalf with the understanding that Agency may
be paid a commission.
L. NO ASSIGNMENT OF ADVERTISING: Advertiser and its
Agency may not use any advertising space either directly or
indirectly for any business, organization, enterprise, product,
or service other than that for which the advertising space is
provided by Publisher, nor may Advertiser or Agency authorize any others to use any advertising space.
M. REPUBLICATION OF ADVERTISEMENTS: Advertiser and
Agency agree that any submitted advertisements Published,
may, at Publisher’s option, be republished, re-performed,
retransmitted or otherwise reused by Publisher or its agents
in any form in whole or in part in all media now in existence
or hereafter developed, whether or not combined with material of others. The copyright in any advertisement created by
Publisher is owned by Publisher and may not be otherwise
used by Advertiser or third parties without Publisher’s prior
written consent.
N. ADVERTISING RATES: Publisher’s Business Journal and
App rates contained in advertising orders that vary from the
rates listed herein shall not be binding on Publisher and the

For purposes of clarification, Advertisers that request a special billing schedule or an upfront bill will not receive refunds/
adjustments in the case of under-delivery of guaranteed
impressions (if applicable).

Terms and conditions continued
advertisements ordered may be inserted and charged for at
the actual schedule of rates. Publisher’s Business Journal and
App rates and units of space are effective with the January
4, 2013 issue. Announcement of any changes in rates will be
made thirty (30) days in advance of the closing date for the
first issue affected by such new rates. Rates will be honored
by Publisher until the current contract expires. Advertising
rates are not contingent on Business Journal reaching any
circulation or readership level that may be represented in
Business Journal’s marketing materials. Publisher’s Website
rates contained in advertising
orders that vary from the rates established by Website for
Advertiser shall not be binding on Website and the advertisements ordered may be inserted and charged for at the
actual schedule of rates. Announcement of any changes
in Website’s rates will be made thirty (30) days in advance
of the first advertisements affected by such new rates.
Advertisements Published thereafter will be at the Website’s
rates then prevailing.
O. SPECIAL PUBLICATIONS: Certain special publications
(e.g., The Book of Lists) produced and published by Business
Journal carry special rates, which are not subject to our
general frequency discounts, and are non-cancellable once
an agreement is signed.
P. TERMS OF SALE: Payment is due thirty (30) days from
the date of invoice. All advertising production fees (if any)
shall be billed and are immediately due in full within the
first month of the advertising campaign. Interest may, at
Publisher’s discretion, be charged at a rate of 1.5% per month
on past due balances. Publisher may at its option require
cash in advance with order or change payment terms.
Q. CHOICE OF LAW AND FORUM: All issues relating to
advertising will be governed by the laws of the State of
California applicable to contracts to be performed entirely
therein. Any action brought by Advertiser against Publisher
relating to advertising must be brought in the state or federal
courts in San Francisco. The parties hereby consent to the
exclusive jurisdiction of the state or federal courts in San
Francisco in connection with actions relating to advertising,
including, but not limited to, actions to collect amounts due
for advertising.
R. ENTIRE AGREEMENT: The foregoing terms and conditions (and the Additional Terms set forth below) shall govern
the relationship between Publisher and Advertiser and/
or Agency. Publisher has not made any representations to
Advertiser or Agency that are not contained herein. Unless
expressly agreed to in writing and signed by an officer or


senior executive of Publisher, no other terms or conditions
in contracts, orders, copy, or otherwise will be binding on
Publisher. Failure by Publisher to enforce any of these provisions shall not be considered a waiver of such provision.
ADDITIONAL TERMS AND CONDITIONS APPLICABLE TO
PUBLISHER’S WEBSITES AND APPS: For the purpose of
clarification, the terms and conditions set forth in Sections
A through R above apply to all advertisements Published in
Publisher’s Business Journals, Websites and Apps. In addition,
the following terms and conditions (“Additional Terms”) shall
apply to all advertisements Published on Publisher’s Websites
and Apps as provided below. To the extent the Additional
Terms directly conflict with or are inconsistent with Sections
A through R above, the Additional Terms shall govern with
respect to Publisher’s Websites and Apps.
S. IMPRESSION GUARANTEES AND CALCULATIONS:
Publisher makes no guarantee or representation as to the
quantity and/or quality of visits, impressions, circulation,
or other usage of Publisher’s Websites or Apps or of the
advertisement, or as to the use of any particular tracking or
information-gathering devices, unless Publisher expressly
agrees otherwise in writing. In addition, all impressions and/
or other measurements of advertisements for Publisher’s
Websites and Apps shall be based solely on Publisher’s
calculations for its Websites and Apps. Unless otherwise
agreed to in writing by Publisher, Publisher will bill for the
advertising on Publisher’s Websites based on such Websites’
own ad delivery numbers (“DFP numbers”); and, if applicable,
Publisher has the right to bill for advertising in Publisher’s
Apps based on its DFP numbers. In the event Publisher and
Advertiser agree in writing that certain ads will be billed
based on ad delivery numbers other than the applicable
Website’s (and/or Apps’) own DFP numbers (i.e., third party
numbers), Publisher will bill for such ads based on such third
party numbers as long as the delivery discrepancy from third
party numbers and DFP numbers is less than ten percent
(10%). In the event that a difference of ten percent (10%) or
more arises, both Publisher and Advertiser/Agency agree to
use reasonable efforts to reconcile the difference and come
to a mutually agreed upon solution. If an agreement cannot
be reached or if Advertiser fails to provide its third party ad
delivery numbers within ten (10) business days after the end
of each month of its ad campaign, Publisher reserves the
right to bill Agency/Advertiser at a delivery rate of ninety
percent (90%) of DFP numbers. To the extent Publisher fails
to provide Advertiser with the number of impressions guaranteed (if applicable) on its Websites or Apps, Publisher will
provide as a sole remedy a make-good, by extending the
order beyond the contracted advertising flight period until
the remainder of the guaranteed impressions are delivered.


T. ERRORS IN OR OMISSIONS OF ADVERTISEMENTS:
In the event of Publisher’s errors in or omissions of any
advertisement(s) on its Websites or Apps (including, but
not limited to, errors or omissions involved in converting
Advertiser’s ads into an App), Publisher’s sole liability shall
be limited to a credit of the amount paid attributable to
the space of the error (in no event shall such credit exceed
the total amount paid to Publisher for the advertisement),
and Publisher shall have no liability unless the error/omission is brought to the Publisher’s attention no later than 5
days after the advertisement is first Published. However, if
a copy of the advertisement was provided or reviewed by
Advertiser, Publisher shall have no liability. In the event of a
suspension of Publisher’s Websites or Apps due to computer,
software, or network malfunction, congestion, repair, strike,
accidents, fire, flood or any other cause or contingencies or
force majeure beyond the reasonable control of Publisher,
it is agreed that such suspension shall not invalidate any
advertising agreement but a) will give Publisher the option to
cancel any advertising agreement, or if Publisher does not do
so, b) upon resumption of Publisher’s Websites and/or Apps,
the agreement shall be continued and Publisher will have no
liability for any errors or omissions or any damages caused by
such suspension. In no event will Publisher have any liability
for errors in key numbers, nor will Publisher have any liability
for any consequential, indirect, incidental, punitive, special
or exemplary damages whatsoever, including without limitation, damages for loss of profits, business interruption, loss
of information and the like.
U. RESTRICTIONS ON ADVERTISER’S ABILITY TO CANCEL
ADVERTISING ORDERS: Orders for all advertising units on
Publisher’s Websites are non-cancellable less than ten (10)
days prior to the start of advertising campaign. If, however,
Publisher agrees to cancel an existing order for its Websites,
Advertiser will be responsible for the cost of any work
performed or materials purchased on behalf of Advertiser,
including the cost of services.
V.
ADDITIONAL
ADVERTISER
WARRANTIES;
INDEMNIFICATION: In addition to the warranties set forth in
Section J above, Advertiser and its Agency, if there be one,
each represent and warrant that: (i) any advertising or other
material submitted by Advertiser or Agency for display on
Publisher’s Websites or Apps, and any material to which the
advertisement or other material links or refers, complies with
all applicable laws and regulations and does not violate the
personal or proprietary rights of, and is not harmful to, any
person, corporation or other entity. (Advertiser understands
that although the intended audience of Publisher’s Websites
and Apps is primarily in North America, the Websites and
certain Apps may be accessible throughout the world.); (ii)
none of the advertisements or other materials provided to
Publisher for display on its Websites or Apps cause the download or delivery of any software application, executable code,
any virus or malicious or social engineering (e.g., phishing)
code or features; and (iii) it will not conduct or undertake,
or authorize any third party to conduct or undertake, any
unlawful or improper actions in connection with the Websites
or Apps, including, but not limited to, generating automated,

fraudulent or otherwise invalid clicks or impressions on
Publisher’s Websites or Apps. In addition to the indemnification obligations of Advertiser/Agency set forth in Section
J above, Advertiser and its Agency, if there be one, each
agrees jointly and severally to defend, indemnify and hold
harmless Publisher and its employees and representatives for
Losses (as defined in Section J above) that may arise from or
relate to: (a) the linkage of any advertisement on Publisher’s
Websites or Apps to other material; or (b) a breach or alleged
breach of Advertiser’s warranties set forth in this Section V.
W. DISCLAIMER: PUBLISHER DISCLAIMS ALL WARRANTIES
AND/OR GUARANTEES, EXPRESS OR IMPLIED, INCLUDING,
BUT NOT LIMITED TO, WARRANTIES FOR NONINFRINGEMENT,
ACCURACY, AVAILABILITY, UPTIME, MERCHANTABILITY
AND/OR FITNESS FOR ANY PARTICULAR PURPOSE IN
CONNECTION WITH THE DISPLAY, PERFORMANCE AND
TRANSMISSION OF ADVERTISEMENTS ON PUBLISHER’S
WEBSITES AND APPS. Without limiting the generality of the
foregoing, Publisher disclaims all warranties and guarantees
with respect to its Websites and Apps, including, without
limitation, warranties and/or guarantees relating to: (a) the
positioning or placement of advertisements on Publisher’s
Websites or Apps, (b) the availability, uptime and delivery
of any impressions or advertisements on any of Publisher’s
Websites or Apps; (c) advertising results on the Websites
and Apps; (d) the accuracy of audience data, including,
but not limited to, audience demographic data, audience
size/reach data, etc. with respect to the Websites and
Apps; and (e) the quantity, quality or frequency of clicks or
click-through rates of advertisements on the Websites and
Apps. Advertiser acknowledges that third parties other than
Publisher may generate automated, fraudulent or otherwise
invalid/improper impressions, conversions, inquiries, clicks
or other actions on Advertiser’s advertisements displayed
on Publisher’s Websites or Apps. As between Advertiser and
Publisher, Advertiser accepts the risk of any such improper
actions. Advertiser’s exclusive remedy for such suspected
improper actions is for Advertiser to request a refund relating to its impacted advertisements in the form of advertising
credits on the applicable Website or App within thirty (30)
days from the end of the calendar month in which such
advertisement is initially displayed on the applicable Website
or App. Any advertising credit refunds in connection with
the Advertiser’s aforementioned requests are within the sole
discretion of Publisher.
X. MISCELLANEOUS: In the event ads are served on behalf
of Advertiser hereunder on or in connection with any nonPublisher owned or operated websites, mobile sites, applications, email campaigns, or other service (collectively, “Target
Sites”), Advertiser shall ensure that such Target Sites contain
a privacy policy (or, in the case of an email campaign, contain
a conspicuous link to a privacy policy) that (a) discloses (i)
the usage of third party technology; and (ii) the data collection and usage resulting from such ads and/or third party
technology; and (b) complies with all applicable privacy laws,
rules and regulations. In addition, Advertiser shall not merge
personally identifiable information with information previously collected as non-personally identifiable without robust
notice of, and the end-user’s prior affirmation (i.e., “opt-in”)
consent to, that merger.
Copyright © 2014 American City Business Journals.
All Rights Reserved.

2014 Minneapolis/St. Paul Business Journal Print and Digital Rates

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