A recent survey of merchants by Lexis Nexis found that 23 percent of fraud losses reported by large e-commerce sites come from friendly fraud, and one quarter of those sites said friendly fraud had increased. Don't let chargebacks flat line your business.

1. Don’t Let Chargeback Flatline Your Business!

2. WHAT IS A CHARGEBACK?
A consumer can dispute ANY credit card
charge for ANY reason and 100% of the
transaction amount is seized from the
merchants bank account and given to the
consumer.
This money can only be returned after the
merchant can PROVE that the transaction
was 100% authorized.
This process is called a “Chargeback”

3. THE CHARGEBACK EFFECT
1. The product amount is withdrawn
from the Merchants bank account.
2. The Merchant is fined a $24-$50
chargeback fee.
3. The Merchant is Guilty until Proven
Innocent.
4. Visa and MasterCard CB Ratios
threaten future processing abilities

4. THE LANDSCAPE
A recent survey of merchants by
Lexis Nexis found that 23 percent
of fraud losses reported by large
e-commerce sites come from
friendly fraud, and one quarter of
those sites said friendly fraud had
increased.

5. FOCUS. EXPERIENCE. KNOWLEDGE.
• Backed by a team of highly
qualified, licensed, and practicing
Attorneys with years of
experience in Merchant/Consumer
Law.
• Our agents have decades of
collective and comprehensive
knowledge and experience dealing
with chargebacks.

6. CHARGEBACK ASSURANCE
• For as little as $14.95 / month*
protect your merchant account
from invalid chargebacks.
• Ifwe lose, we will pay you back the
product price, plus the chargeback
fee
*Some restrictions may apply. Call
for details at 801.742.5330

7. CHARGEBACK REBUTTAL
• Theworld of Chargebacks is very
complex, confusing, and can even put
you out of business.
• Proper compliance management is
critical to keep you processing with a
healthy merchant account.
• Our 11 step process ensures optimal
success in responding to your
chargebacks.

8. CUSTOMER EXPERIENCE AUDIT
Merchant Lifeline will conduct an in depth
audit of the Customer’s experience:
1. Point of Purchase
2. Customer Service
3. Product Delivery
4. Product and/or Service Ease of Use
5. Cancellation

9. CUSTOMER ACQUISITION AUDIT
Merchant Lifeline will conduct an in depth audit of how the customer is
acquired:
1. Marketing language: re all media used
2. Terms & Conditions
3. Shopping cart language
4. Compliance with credit card Associations
5. Merchant Processing

10. CONTACT US
• Phone: 801.742.5330
• Website: www.merchantlifeline.com
• Twitter: http://twitter.com/merchantll