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ADDING VALUE TO OUR SERVICES




                      Mercedes Viola
        Uruguay
                  mercedesviola@4d.edu.uy
Background Information
       about Uruguay
* High literacy rate – quite advanced
  education system for the region

* Most of us have European origins –
  ancestors from Spain and Italy

* Quite a homogenous society concerning
  language
Points of Departure
1. Don’t we act as consultants with our
   clients?

2. Don’t we plan a strategy to achieve
   certain goals?

3. Don’t we coach our clients in their
   development?
Questions
1. What does a consultant do?
2. What’s the job of a strategist?
3. What is coaching? What does a coach
   do?
4. When you decide to hire somebody or an
   institution to help you or your organization
   develop your communication skills in
   English, what do you look for?
People Interviewed

Eduardo Mangarelli: Engineer
* General Manager at Microsoft Uruguay
* Developer and Platform Evangelist (DPE)
  Director at Microsoft South Cone
* Professor at the ORT University
* English Level: B2 +
Daniel Laino: BA in Communication Studies
* Director at Improfit: a Public Relations and
  Communication Firm
* Consultant
* Professor at the Catholic University
* English Level: B1 +

Roberto De Luca – Accountant
* Consulting Partner at Deloitte
* Managerial Accounting Professor at the
  Universidad de la Republica
* English Level: A2 +
Consultant
* Must understand:
     *   how the company works
     *   the drivers of success
     *   different scenarios
     *   the culture of the company
* Makes the right questions
* Gives:
     * information
     * a different view about the company
* Helps people solve problems
* Gives solutions
* Help people find solutions
Strategist
* Helps the company define the
  strategy to achieve the goals
* Helps structure de future vision
* Translates the vision into a plan
* Bridges the gap between the vision
  and the everyday operations
* Helps clients offer a value proposal
Coaching
* It’s based on trust
* It’s a tool to leverage knowledge
* It’s an ongoing process
* Develops talent
* Helps people develop their
  abilities
What our Clients Expect from Us
* Ability to understand their particular needs, interests and
  areas of opportunities.
* Ability to develop a learning plan based on those particular
  interest, needs and areas.
* Ability to understand their businesses and adapt our proposal
  to them.
* Learn English and learn about the world.
* A plan that combines language learning with the learning of
  other competences needed for their jobs.
* A personalized learning strategy.
* A useful program for the day-to-day activities.
* Interesting contents.
* A teacher with coaching skills.
Conclusions
* We work as language consultants.

* We develop strategies to help our
  clients achieve their English goals
  and objectives.

* We conduct coaching sessions with
  them, where we help our clients
  develop their language skills.
ADDING VALUE TO OUR
          SERVICES

Thank you very much for your attention.

If you have any questions, feel free…




                         Mercedes Viola
                     mercedesviola@4d.edu.uy

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Adding value to our serivices

  • 1. ADDING VALUE TO OUR SERVICES Mercedes Viola Uruguay mercedesviola@4d.edu.uy
  • 2. Background Information about Uruguay * High literacy rate – quite advanced education system for the region * Most of us have European origins – ancestors from Spain and Italy * Quite a homogenous society concerning language
  • 3. Points of Departure 1. Don’t we act as consultants with our clients? 2. Don’t we plan a strategy to achieve certain goals? 3. Don’t we coach our clients in their development?
  • 4. Questions 1. What does a consultant do? 2. What’s the job of a strategist? 3. What is coaching? What does a coach do? 4. When you decide to hire somebody or an institution to help you or your organization develop your communication skills in English, what do you look for?
  • 5. People Interviewed Eduardo Mangarelli: Engineer * General Manager at Microsoft Uruguay * Developer and Platform Evangelist (DPE) Director at Microsoft South Cone * Professor at the ORT University * English Level: B2 +
  • 6. Daniel Laino: BA in Communication Studies * Director at Improfit: a Public Relations and Communication Firm * Consultant * Professor at the Catholic University * English Level: B1 + Roberto De Luca – Accountant * Consulting Partner at Deloitte * Managerial Accounting Professor at the Universidad de la Republica * English Level: A2 +
  • 7. Consultant * Must understand: * how the company works * the drivers of success * different scenarios * the culture of the company * Makes the right questions * Gives: * information * a different view about the company * Helps people solve problems * Gives solutions * Help people find solutions
  • 8. Strategist * Helps the company define the strategy to achieve the goals * Helps structure de future vision * Translates the vision into a plan * Bridges the gap between the vision and the everyday operations * Helps clients offer a value proposal
  • 9. Coaching * It’s based on trust * It’s a tool to leverage knowledge * It’s an ongoing process * Develops talent * Helps people develop their abilities
  • 10. What our Clients Expect from Us * Ability to understand their particular needs, interests and areas of opportunities. * Ability to develop a learning plan based on those particular interest, needs and areas. * Ability to understand their businesses and adapt our proposal to them. * Learn English and learn about the world. * A plan that combines language learning with the learning of other competences needed for their jobs. * A personalized learning strategy. * A useful program for the day-to-day activities. * Interesting contents. * A teacher with coaching skills.
  • 11. Conclusions * We work as language consultants. * We develop strategies to help our clients achieve their English goals and objectives. * We conduct coaching sessions with them, where we help our clients develop their language skills.
  • 12. ADDING VALUE TO OUR SERVICES Thank you very much for your attention. If you have any questions, feel free… Mercedes Viola mercedesviola@4d.edu.uy