The idea of this investment project is to build electronic chessboard with real figures and programmed support. ROI and payback expectations are listed in the proposal and the attached business presentation. In order to get financing we are searching for investors on the Merar website http://www.merar.com

1. Business presentation developed for
Merar Investment Network
Visit us on http://www.merar.com

2. Introduction
 Chess playing helps developping analytical
thinking and also :
 assiduity
 attention
 independance
 creativity

3. Relevance
 In the last years, children and teenagers
almost lost interest in chess.
 This could have a negative effect on society as
chess enables children to developp logical and
analytical thinking.

4.  Electronic chessboards
 Chess computers

5. Market
 more than 150 millions of chess fans worldwide
 The internet portal chess.com has more than 1'000'000
users
 > 10 millions people playing chess in online clubs all
around the world, more than 500'000 of them are in
Russia
 > 50'000 chess clubs in Europe and North America
 Alone in the United States 2 millions of chess kits are sold
yearly

6. Problems
 Electronic chessboards
- not mobile (attached to computer)
- need separate chess clock
- expensive
 Chess computers
- has unchangeable difficulty level
- not suitable for games in internet
- expensive

7. Product description
« E-CHESS » is a wireless electronic chessboard with real figures
Bluetooth technology enables connection and information exchange with
mobile phones
computers
laptops
Enables chess games with
alive opponent
computer
internet opponent
Executes savings and analyses of matches, controls time of match

8. «E-CHESS» Outside appearance

9. «E-CHESS» Outside appearance 2

10. «E-CHESS» Outside appearance 3

11. «E-CHESS» Outside appearance 4

12. «E-CHESS» Outside appearance 5

13. Advantages of «E-CHESS» over similar
products
 Totally wireless
chessboard does not need electricity
 Case highlighting
Used to show opponent's moves and also for learning
 Separate chess clock not needed anymore
as it is in-built into system
 Original design
by means of new modern meterials

14. Business model
Profit made through selling
- of electronic chessboards
- of softwares containing
 programms to analyse matches
 library of grandmasters matches
 library of chess exercises
And also through organisation of semi-professional and
amateur tournaments

15. Advertising campaign
 internet advertising
 mass media advertising
 organisation of tournaments
 social projects (organisation of
tournaments in orphanages, chess classes in
schools etc.)
Aleksadra Kosteniuk — Russian chess
player , grandmaster (2004), 12th
Woman's World Chess Champion

16. Realisation
In Russian Federation
Dealer network
Official shop in St. Petersburg
State order from the Ministery of Education
Worldwide
Internet shop
In the future possible development of distribution
networks

17. Cash flow
Денежный поток и накопленный денежный поток
3 500 000
3 000 000
2 500 000
2 000 000
1 500 000
$
1 000 000
500 000
0
1 2 3 4 5 6 7 8 9 10 11
-500 000
денежный поток проекта денежный поток проекта накопленным итогом

18. Financial plan
Key financial indicators of the project:
Return on investment (10 years) RI – 16,10
Internal rate of return IRR – 79 %
Simple payback period of investment costs – 3 years
Total amount of investment expenses – $200 000 USD
The high rate of return obtained under conservative estimations
allows to speak about the solidity of the project.

19. Team
 CEO
 Visualiser, manager
 Candidate for a Master's degree at the Faculty of Physics of St
Petersburg State University
 Research project manager of Research and Development
Center «TATA»
 Engineers

20. Partners
Research and Development Center
“TATA”
 Bayer Material Science

21. Current state
 Russian patent for utility model obtained
 Design is developped
Current stage
 Development of an experimental model
 Obtainment of international patents
 Necessary investments - 1 million of roubles