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7 Day Social Media Set Up Guide

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Marki Lemons Ryhal
Marki Lemons Ryhal
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2011 7 Day Social Media Set Up Guide
7 Day Social Media Set Up 2011 7 DAY SOCIAL MEDIA SET UP GUIDE © Copyright© 2011, Marki Lemons Unlimited NOTICES IMPORTANT NOTE: While Marki Lemons Unlimited has taken due care in the preparation of all materials we cannot guarantee their accuracy. Marki Lemons Unlimited is not engaged in rendering legal, accounting, financial, tax, or other professional services through these course materials. If legal advice or other expert assistance is required, the student should seek competent professional advice. No part of this publication and its associated materials may be reproduced and transmitted in any form or by any means without the prior written permission of Marki Lemons Unlimited. CONTACT Marki Lemons Unlimited 716 East 47th Street Chicago, IL 60653 USA 773-CE-MARKI info@markilemons.com www.markilemons.com Design / Layout by Atina Group Productions & Publishing - www.atinagroupinc.com ©Marki Lemons Unlimited sponsored by www.foretraining.com Page 2
7 Day Social Media Set Up 2011 Social Media has forever changed the way in which we conduct business. No one ever imagined that Facebook would grow by 200 million users in the course of twelve months. I’m sure that Mark Zuckerberg is laughing all the way to the bank. Technology is always changing. In order to survive in today’s world of business you must embrace timely change and have a strategic plan in place to bridge your online and offline marketing. While on maternity leave in 2007 I finally had a chance to “Google” my name. I was very disappointed that I only had a few entries. As I was bringing a new life into the world I decided to embark on a new marketing plan that would include this thing called social networking, social media tools, and gamification(terms I was unfamiliar with). It took me over a year to make up my mind that I needed to get serious. Finally in October of 2008 my mind was made up and I spent the rest of 2008 setting my plan in motion. While setting my plan in motion I realized that the average person would be discouraged and would abandon their social media plan because of the time consumption and all the different steps that are involved. Therefore, I wrote a step by step guide as I implemented my new plan so that others would have a road map that would save energy, money, and time. The goal is for you to connect with customers where the customer is comfortable. Online is the new hot spot. Let the connections begin. Marki D. Lemons ABR, ABRM, ADPR, CDEI, CNE, CRB, CRS, green, QSC, SFR , & MBA ©Marki Lemons Unlimited sponsored by www.foretraining.com Page 3
7 Day Social Media Set Up 2011 One Week To Social Media Set Up. In seven days you can accomplish the following: Setup a Google account, Gmail, Google Alerts, Google Reader and identify keywords to use Set Up a blog with posted articles Establish an account on each of the following: Facebook, LinkedIn, Posterous, Twitter, Flickr, Slideshare, Twellow and YouTube Add 500 New Followers on Twitter Load personal database to each account and invite your contacts to connect, follow, or be a friend ©Marki Lemons Unlimited sponsored by www.foretraining.com Page 4
7 Day Social Media Set Up 2011 Homework Set your goals. Do you want to expand your personal brand, increase sales, establish yourself as a local authority, increase networking opportunities or gain media exposure Identify your customers, Gen X, Gen Y, Baby Boomers, etc. Write your Bio: Example Update your resume: Example Select one photo to use: Example Set up a Google Account https://www.google.com/accounts/NewAccount GoogleMail-works with existing email address, compatible with Outlook, POP3 and IMAP supported, and smart phone friendly Google Docs-spreadsheets, word processing, presentations, and forms Google Sites-Simple editable websites, choice of templates, and company intranets Google Calendar-Share your calendar with co-workers, embed on website, collaborate, syncs with Outlook and iCal, multiple calendars Set 3 hours aside each day for seven days to implement your plan-Google Calendar, Additional Information (Walker, 2008) Setup an Excel template to log your username and passwords-Google Spreadsheet Purchase Domain Name for Blog at www.godaddy.com Get web hosting at www.hostgator.com for your blog Remember to be yourself The above should be complete prior to setting anything up. This will save you energy, money, and time. Create, comment, engage, learn, link, listen, and share See Appendix for an example ©Marki Lemons Unlimited sponsored by www.foretraining.com Page 5
7 Day Social Media Set Up 2011 DAY 1 Set up your blog. A blog is a website. There are numerous free options and due to the constant change in the industry there are options that allow you to have a blog and a tool to syndicate updates, photos, and videos to all of your social networks. Check out wordpress.com, blogger.com, activerain.com, typepad.com and posterous.com. Need Additional Help-Build a Website the Easy Way With Wordpress (Easily Amused, 2010) Google Review Google Alerts Review RSS Feeds Twitter Set up your Twitter account-Remember your username can’t exceed 15 alphanumeric characters Upload short bio-not to exceed 160 characters. Keep it real while being fun and engaging. Example Upload photo-photo can’t be bigger than 700k Set a color or picture background Check for friends via Gmail, Yahoo or AOL Post one tweet- 140 characters or less Set up Twitter to Mobile-have your cell phone on and ready. Setup a contact for Twitter and add the following web address m.twitter.com Need Additional Help-Twittorial Twellow Add yourself to Twellow, Example Follow 10 leaders of your industry Other options www.wefollow.com , http://www.geochirp.com/ or www.justtweetit.com. ©Marki Lemons Unlimited sponsored by www.foretraining.com Page 6
7 Day Social Media Set Up 2011 DAY 2 Google Review Google Alerts Review RSS Feeds Facebook Create a Facebook Account Complete profile (copy and paste information from your resume) Generate a custom URL-Memorable Web Address Set up Facebook to Mobile-Setup a contact for Facebook in your mobile device and add the following web address-m.facebook.com Need Additional Help-10 Steps to Becoming a Facebook Guru Real Estate Application-See My Listings LinkedIn Create a LinkedIn account Download Outlook Toolbar Design Custom URL-http://www.linkedin.com/in/markilemons Design Custom Links-The Queen of Foreclosures instead of “My Website” Set up LinkedIn to Mobile-Set up a contact for LinkedIn in your mobile device and add the following web address-m.linkedin.com Need Additional Help-LinkedIn 101 Twellow Follow 10 leaders of your industry or follow 10 friends Twitter Retweet 1 tweet Reply to someone Add one favorite tweet Follow back two people Tweet one business related tweet Tweet one personal tweet Ask one question Blog Upload your first blog Educate, entertain and inform daily. ©Marki Lemons Unlimited sponsored by www.foretraining.com Page 7
7 Day Social Media Set Up 2011 DAY 3 Google Review Google Alerts Review RSS Feeds Facebook Post your first Facebook Entry. The entry should include a link to one of the following: Your Twitter account, Your blog, or you’re an existing website Facebook to Mobile-m.facebook.com, upload via email, text messages, or application YoutTube Create a YouTube account. Because you have a Google account you can use this as your log in information Set up and design your own YouTube channel Set up Playlists Select favorite videos Create custom video player Subscribe to other channels Need Additional Help-How to Design Your YouTube Channel Twellow Follow 10 leaders of your industry or find 10 friends Twitter Retweet 1 tweet How To Retweet Reply to someone Add one favorite tweet Follow back two people Tweet one business related tweet Small Business Tweet Tweet one personal tweet Ask one question LinkedIn Accept an invitation Answer a question Update your status Invite new contacts to connect ©Marki Lemons Unlimited sponsored by www.foretraining.com Page 8
7 Day Social Media Set Up 2011 DAY 4 Google Review Google Alerts Review RSS Feeds Flickr Set up Flickr account Load photos of interest Flickr to Facebook application Flickr to mobile-m.flickr.com or email with your unique email address Need Additional Help-How To Use Flickr Twitter Retweet 1 tweet Reply to someone Add one favorite tweet Follow back two people Tweet one business related tweet Tweet one personal tweet Ask one question Facebook Wish someone Happy Birthday Accept 5 new friends Respond to one Inbox Message Respond to wall comments and post Post one status update: Update Example Share an interesting idea Comment on one update of a friend Leave a message on a Fan Page Send an update to your Fan Page Send an update to your Group Respond to one event invitation Join a new group up to 50 Groups Invite new contacts to connect ©Marki Lemons Unlimited sponsored by www.foretraining.com Page 9
7 Day Social Media Set Up 2011 YouTube Set up Playlists Select favorite videos Create custom video player Subscribe to other channels LinkedIn Accept an invitation Answer a question: How to Answer a Question Update your status Invite new contacts to connect ©Marki Lemons Unlimited sponsored by www.foretraining.com Page 10
7 Day Social Media Set Up 2011 DAY 5 Google Review Google Alerts Review RSS Feeds Facebook Set Up a Facebook Groups and invite contacts to join: How To Set Up Facebook Group Facebook Fan Pages Add 20 friends and write a post on their wall Add your blog feed using the RSS application Add SlideShare application: SlideShare Application Information LinkedIn Set Up a LinkedIn Group and invite contacts to join Add SlideShare application Accept an invitation Answer a question Update your status Send an article to 3 groups Send an update to your group Invite new contacts to connect Twellow Follow 10 leaders of your industry or find 10 friends Twitter Set up a twitter application: Twitter Application List Get twitter alerts Retweet 1 tweet Reply to someone Add one favorite tweet Follow back two people Tweet one business related tweet Tweet one personal tweet Ask one question ©Marki Lemons Unlimited sponsored by www.foretraining.com Page 11
7 Day Social Media Set Up 2011 DAY 6 Google Review Google Alerts Review RSS Feeds Autopilot Tools Review the tools below and select one. I use HootSuite and Posterous. Other options and tutorial. Hellotxt.xom Ping.fm Posterous: Additional Information Hootsuite Twellow Follow 10 leaders of your industry or find 10 friends Twitter Retweet 1 tweet Reply to someone Add one favorite tweet Follow back two people Tweet one business related tweet Tweet one personal tweet Ask one question Facebook Wish someone Happy Birthday Accept 5 new friends Respond to one Inbox Message Respond to wall comments and post Post one status update Share an interesting idea Comment on one update of a friend Leave a message on a Fan Page Send an update to your Fan Page Send an update to your Group Respond to one event invitation Join a new group up to 50 Groups Invite new contacts to connect ©Marki Lemons Unlimited sponsored by www.foretraining.com Page 12
7 Day Social Media Set Up 2011 LinkedIn Accept an invitation Answer a question Update your status Send an article to 3 groups Send an update to your group Invite new contacts to connect Blog Reply to one comment on your blog Comment on a blog you follow Bookmark blogs of interest Comment on a new blog ©Marki Lemons Unlimited sponsored by www.foretraining.com Page 13
7 Day Social Media Set Up 2011 DAY 7 Google Review Google Alerts Review RSS Feeds Twitter Retweet 1 tweet Reply to someone Add one favorite tweet Follow back two people Tweet one business related tweet Tweet one personal tweet Ask one question Facebook Wish someone Happy Birthday Accept 5 new friends Respond to one Inbox Message Respond to wall comments and post Post one status update Share an interesting idea Comment on one update of a friend Leave a message on a Fan Page Send an update to your Fan Page Send an update to your Group Respond to one event invitation Join a new group up to 50 Groups Invite new contacts to connect LinkedIn Accept an invitation Answer a question Update your status Send an article to 3 groups Send an update to your group Invite new contacts to connect ©Marki Lemons Unlimited sponsored by www.foretraining.com Page 14
7 Day Social Media Set Up 2011 Blog Reply to one comment on your blog Comment on a blog you follow Bookmark blogs of interest Comment on a new blog Youtube View a videos to link or use Link to one Video ©Marki Lemons Unlimited sponsored by www.foretraining.com Page 15
7 Day Social Media Set Up 2011 ©Marki Lemons Unlimited sponsored by www.foretraining.com Page 16

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7 Day Social Media Set Up Guide

  • 1. 2011 7 Day Social Media Set Up Guide
  • 2. 7 Day Social Media Set Up 2011 7 DAY SOCIAL MEDIA SET UP GUIDE © Copyright© 2011, Marki Lemons Unlimited NOTICES IMPORTANT NOTE: While Marki Lemons Unlimited has taken due care in the preparation of all materials we cannot guarantee their accuracy. Marki Lemons Unlimited is not engaged in rendering legal, accounting, financial, tax, or other professional services through these course materials. If legal advice or other expert assistance is required, the student should seek competent professional advice. No part of this publication and its associated materials may be reproduced and transmitted in any form or by any means without the prior written permission of Marki Lemons Unlimited. CONTACT Marki Lemons Unlimited 716 East 47th Street Chicago, IL 60653 USA 773-CE-MARKI info@markilemons.com www.markilemons.com Design / Layout by Atina Group Productions & Publishing - www.atinagroupinc.com ©Marki Lemons Unlimited sponsored by www.foretraining.com Page 2
  • 3. 7 Day Social Media Set Up 2011 Social Media has forever changed the way in which we conduct business. No one ever imagined that Facebook would grow by 200 million users in the course of twelve months. I’m sure that Mark Zuckerberg is laughing all the way to the bank. Technology is always changing. In order to survive in today’s world of business you must embrace timely change and have a strategic plan in place to bridge your online and offline marketing. While on maternity leave in 2007 I finally had a chance to “Google” my name. I was very disappointed that I only had a few entries. As I was bringing a new life into the world I decided to embark on a new marketing plan that would include this thing called social networking, social media tools, and gamification(terms I was unfamiliar with). It took me over a year to make up my mind that I needed to get serious. Finally in October of 2008 my mind was made up and I spent the rest of 2008 setting my plan in motion. While setting my plan in motion I realized that the average person would be discouraged and would abandon their social media plan because of the time consumption and all the different steps that are involved. Therefore, I wrote a step by step guide as I implemented my new plan so that others would have a road map that would save energy, money, and time. The goal is for you to connect with customers where the customer is comfortable. Online is the new hot spot. Let the connections begin. Marki D. Lemons ABR, ABRM, ADPR, CDEI, CNE, CRB, CRS, green, QSC, SFR , & MBA ©Marki Lemons Unlimited sponsored by www.foretraining.com Page 3
  • 4. 7 Day Social Media Set Up 2011 One Week To Social Media Set Up. In seven days you can accomplish the following: Setup a Google account, Gmail, Google Alerts, Google Reader and identify keywords to use Set Up a blog with posted articles Establish an account on each of the following: Facebook, LinkedIn, Posterous, Twitter, Flickr, Slideshare, Twellow and YouTube Add 500 New Followers on Twitter Load personal database to each account and invite your contacts to connect, follow, or be a friend ©Marki Lemons Unlimited sponsored by www.foretraining.com Page 4
  • 5. 7 Day Social Media Set Up 2011 Homework Set your goals. Do you want to expand your personal brand, increase sales, establish yourself as a local authority, increase networking opportunities or gain media exposure Identify your customers, Gen X, Gen Y, Baby Boomers, etc. Write your Bio: Example Update your resume: Example Select one photo to use: Example Set up a Google Account https://www.google.com/accounts/NewAccount GoogleMail-works with existing email address, compatible with Outlook, POP3 and IMAP supported, and smart phone friendly Google Docs-spreadsheets, word processing, presentations, and forms Google Sites-Simple editable websites, choice of templates, and company intranets Google Calendar-Share your calendar with co-workers, embed on website, collaborate, syncs with Outlook and iCal, multiple calendars Set 3 hours aside each day for seven days to implement your plan-Google Calendar, Additional Information (Walker, 2008) Setup an Excel template to log your username and passwords-Google Spreadsheet Purchase Domain Name for Blog at www.godaddy.com Get web hosting at www.hostgator.com for your blog Remember to be yourself The above should be complete prior to setting anything up. This will save you energy, money, and time. Create, comment, engage, learn, link, listen, and share See Appendix for an example ©Marki Lemons Unlimited sponsored by www.foretraining.com Page 5
  • 6. 7 Day Social Media Set Up 2011 DAY 1 Set up your blog. A blog is a website. There are numerous free options and due to the constant change in the industry there are options that allow you to have a blog and a tool to syndicate updates, photos, and videos to all of your social networks. Check out wordpress.com, blogger.com, activerain.com, typepad.com and posterous.com. Need Additional Help-Build a Website the Easy Way With Wordpress (Easily Amused, 2010) Google Review Google Alerts Review RSS Feeds Twitter Set up your Twitter account-Remember your username can’t exceed 15 alphanumeric characters Upload short bio-not to exceed 160 characters. Keep it real while being fun and engaging. Example Upload photo-photo can’t be bigger than 700k Set a color or picture background Check for friends via Gmail, Yahoo or AOL Post one tweet- 140 characters or less Set up Twitter to Mobile-have your cell phone on and ready. Setup a contact for Twitter and add the following web address m.twitter.com Need Additional Help-Twittorial Twellow Add yourself to Twellow, Example Follow 10 leaders of your industry Other options www.wefollow.com , http://www.geochirp.com/ or www.justtweetit.com. ©Marki Lemons Unlimited sponsored by www.foretraining.com Page 6
  • 7. 7 Day Social Media Set Up 2011 DAY 2 Google Review Google Alerts Review RSS Feeds Facebook Create a Facebook Account Complete profile (copy and paste information from your resume) Generate a custom URL-Memorable Web Address Set up Facebook to Mobile-Setup a contact for Facebook in your mobile device and add the following web address-m.facebook.com Need Additional Help-10 Steps to Becoming a Facebook Guru Real Estate Application-See My Listings LinkedIn Create a LinkedIn account Download Outlook Toolbar Design Custom URL-http://www.linkedin.com/in/markilemons Design Custom Links-The Queen of Foreclosures instead of “My Website” Set up LinkedIn to Mobile-Set up a contact for LinkedIn in your mobile device and add the following web address-m.linkedin.com Need Additional Help-LinkedIn 101 Twellow Follow 10 leaders of your industry or follow 10 friends Twitter Retweet 1 tweet Reply to someone Add one favorite tweet Follow back two people Tweet one business related tweet Tweet one personal tweet Ask one question Blog Upload your first blog Educate, entertain and inform daily. ©Marki Lemons Unlimited sponsored by www.foretraining.com Page 7
  • 8. 7 Day Social Media Set Up 2011 DAY 3 Google Review Google Alerts Review RSS Feeds Facebook Post your first Facebook Entry. The entry should include a link to one of the following: Your Twitter account, Your blog, or you’re an existing website Facebook to Mobile-m.facebook.com, upload via email, text messages, or application YoutTube Create a YouTube account. Because you have a Google account you can use this as your log in information Set up and design your own YouTube channel Set up Playlists Select favorite videos Create custom video player Subscribe to other channels Need Additional Help-How to Design Your YouTube Channel Twellow Follow 10 leaders of your industry or find 10 friends Twitter Retweet 1 tweet How To Retweet Reply to someone Add one favorite tweet Follow back two people Tweet one business related tweet Small Business Tweet Tweet one personal tweet Ask one question LinkedIn Accept an invitation Answer a question Update your status Invite new contacts to connect ©Marki Lemons Unlimited sponsored by www.foretraining.com Page 8
  • 9. 7 Day Social Media Set Up 2011 DAY 4 Google Review Google Alerts Review RSS Feeds Flickr Set up Flickr account Load photos of interest Flickr to Facebook application Flickr to mobile-m.flickr.com or email with your unique email address Need Additional Help-How To Use Flickr Twitter Retweet 1 tweet Reply to someone Add one favorite tweet Follow back two people Tweet one business related tweet Tweet one personal tweet Ask one question Facebook Wish someone Happy Birthday Accept 5 new friends Respond to one Inbox Message Respond to wall comments and post Post one status update: Update Example Share an interesting idea Comment on one update of a friend Leave a message on a Fan Page Send an update to your Fan Page Send an update to your Group Respond to one event invitation Join a new group up to 50 Groups Invite new contacts to connect ©Marki Lemons Unlimited sponsored by www.foretraining.com Page 9
  • 10. 7 Day Social Media Set Up 2011 YouTube Set up Playlists Select favorite videos Create custom video player Subscribe to other channels LinkedIn Accept an invitation Answer a question: How to Answer a Question Update your status Invite new contacts to connect ©Marki Lemons Unlimited sponsored by www.foretraining.com Page 10
  • 11. 7 Day Social Media Set Up 2011 DAY 5 Google Review Google Alerts Review RSS Feeds Facebook Set Up a Facebook Groups and invite contacts to join: How To Set Up Facebook Group Facebook Fan Pages Add 20 friends and write a post on their wall Add your blog feed using the RSS application Add SlideShare application: SlideShare Application Information LinkedIn Set Up a LinkedIn Group and invite contacts to join Add SlideShare application Accept an invitation Answer a question Update your status Send an article to 3 groups Send an update to your group Invite new contacts to connect Twellow Follow 10 leaders of your industry or find 10 friends Twitter Set up a twitter application: Twitter Application List Get twitter alerts Retweet 1 tweet Reply to someone Add one favorite tweet Follow back two people Tweet one business related tweet Tweet one personal tweet Ask one question ©Marki Lemons Unlimited sponsored by www.foretraining.com Page 11
  • 12. 7 Day Social Media Set Up 2011 DAY 6 Google Review Google Alerts Review RSS Feeds Autopilot Tools Review the tools below and select one. I use HootSuite and Posterous. Other options and tutorial. Hellotxt.xom Ping.fm Posterous: Additional Information Hootsuite Twellow Follow 10 leaders of your industry or find 10 friends Twitter Retweet 1 tweet Reply to someone Add one favorite tweet Follow back two people Tweet one business related tweet Tweet one personal tweet Ask one question Facebook Wish someone Happy Birthday Accept 5 new friends Respond to one Inbox Message Respond to wall comments and post Post one status update Share an interesting idea Comment on one update of a friend Leave a message on a Fan Page Send an update to your Fan Page Send an update to your Group Respond to one event invitation Join a new group up to 50 Groups Invite new contacts to connect ©Marki Lemons Unlimited sponsored by www.foretraining.com Page 12
  • 13. 7 Day Social Media Set Up 2011 LinkedIn Accept an invitation Answer a question Update your status Send an article to 3 groups Send an update to your group Invite new contacts to connect Blog Reply to one comment on your blog Comment on a blog you follow Bookmark blogs of interest Comment on a new blog ©Marki Lemons Unlimited sponsored by www.foretraining.com Page 13
  • 14. 7 Day Social Media Set Up 2011 DAY 7 Google Review Google Alerts Review RSS Feeds Twitter Retweet 1 tweet Reply to someone Add one favorite tweet Follow back two people Tweet one business related tweet Tweet one personal tweet Ask one question Facebook Wish someone Happy Birthday Accept 5 new friends Respond to one Inbox Message Respond to wall comments and post Post one status update Share an interesting idea Comment on one update of a friend Leave a message on a Fan Page Send an update to your Fan Page Send an update to your Group Respond to one event invitation Join a new group up to 50 Groups Invite new contacts to connect LinkedIn Accept an invitation Answer a question Update your status Send an article to 3 groups Send an update to your group Invite new contacts to connect ©Marki Lemons Unlimited sponsored by www.foretraining.com Page 14
  • 15. 7 Day Social Media Set Up 2011 Blog Reply to one comment on your blog Comment on a blog you follow Bookmark blogs of interest Comment on a new blog Youtube View a videos to link or use Link to one Video ©Marki Lemons Unlimited sponsored by www.foretraining.com Page 15
  • 16. 7 Day Social Media Set Up 2011 ©Marki Lemons Unlimited sponsored by www.foretraining.com Page 16