online advertising group5

1. ONLINE
ADVERTISING
-Is a form of promotion
that uses the Internet
and World Wide Web
marketing messages to
attract customers.

2. EXAMPLE OF ONLINE
ADVERTISING
>CONTEXTUAL ADS
>BANNER ADS
>BLOGS
>RICH MEDIA ADS
>SOCIAL NETWORK ADVERTISING
>INTERSTITIAL ADS
>ONLINE CLASSIFIED ADVERTISING
>ADVERTISING NETWORKS
>E-MAIL MARKETING
>E-MAIL SPAM

3. 1994- Pay-per-click keyboard
advertising debuts at GoTo.com
1998- HotWired is the site to sell
banner ads in large quantities
to corporate advertisers.
2000- Google rolls out AdWords,
a pay-per-click service.

4. 2001- Pop-up ads fill users
screens.
2005- video ads bring $121
million- just over 1% of online
ad revenue.
2007- Facebook debuts its
advertising system, including
beacon.

5. 2009- Companies such as
Lotame begin to experiment
with engagement as the new
ad unit an social networks.
Today, it is one of the
essentials of a successful
business, a media platform that
allows interaction with
customers.

6. ADVANTAGES
Larger Target audience
- post an ad on the internet, and
you have the internet embracing
your service with arms wide
open.
Easy to keep a Track of
- it isn’t that easy track and
measure the advertising figures
in case of offline marketing.

7. Better information
- Advertiser has the capability of
conveying more details with regards
to the product he is selling, at a very
low cost.
Faster than Other mediums
- Start sending out your ads the
moment you sign up for the
campaign, unlike other sources of
advertising.

8. Lets Consumers decide
- It lets consumers or viewers to
decide whether to view the
advertisement at all or not.

9. DISADVANTAGES
>Many advertisement are seen
spam and there are blockers to
protect against the ads.
>Many websites have ads, so
customers experience
advertising fatigue or blidness
and may not see the ad.

10. >Websites lack the first- hand
experience that a store offers,
which can lead to high returns
on sales stemming from online
advertising.
>Spring up from the expense,
and often low return, of online
ads.

11. By:
Nobleza,Jessa Kris
Orbita,Remie
Padua,Donabel
Rosales,Carol Mae