Presented with Andy Robison and Kelley Stier to Department of Residential Life. Focus on branding, online presence, uses of different social media platforms, and online communities. October 2012

1. Using Twitter for
Learning and Professional
Development in Res Life
Presented to you by:
@melpels
@kelleystier
@robisonandy

2. You could be Tweeting about this! @reslifeatpurdue #purduereslife

3. You could be Tweeting about this! @reslifeatpurdue #purduereslife

5. You could be Tweeting about this! @reslifeatpurdue #purduereslife

6. You could be Tweeting about this! @reslifeatpurdue #purduereslife

7. You could be Tweeting about this! @reslifeatpurdue #purduereslife

8. You could be Tweeting about this! @reslifeatpurdue #purduereslife

10. @kelleystier

11. @robisonandy

12. @melpels

13. You could be Tweeting about this! @reslifeatpurdue #purduereslife
• Google Yourself!
• Twitter Bio: 160 characters – who you
are, what you do, what you enjoy, and a link
• Separate the “trash” from the “treasure”
• “Say happy birthday on Facebook then get out
of dodge!”
• Do spot checks of who is following you.

14. You could be Tweeting about this! @reslifeatpurdue #purduereslife
When choosing a username, consider the following:
• Use some form of your name – make it easy to identify
who you are
• Remember you are building your brand
• Try variations if your first choice is taken
• Example: If KelleyStier was taken, I could also try…
KStier, Kelley_Stier, KelleyAStier, KAStier, etc
• Twitter will also give other options if your first choice is
taken

15. You could be Tweeting about this! @reslifeatpurdue #purduereslife
Your bio should include your
name, Institution, what you do, things you
enjoy, and a link to Facebook/Blog/LinkedIn if
possible

16. You could be Tweeting about this! @reslifeatpurdue #purduereslife

17. You could be Tweeting about this! @reslifeatpurdue #purduereslife
- 160 character or less message
- group of messages, conversation, or chatroom
Practical thought: creates a topic - Anyone can create a topic!
Examples:
• #Sachat (chats Thursdays at noon and 6:00p.m.)
• #NPMI (New Professionals Mentor Institute)
• #Highered (common field hashtag)
• #Sasearch (job searching hashtag)

18. You could be Tweeting about this! @reslifeatpurdue #purduereslife
Public Reply or mention of another person
– Great brainstorming & future planning meeting with
@TerranceDSmith today!
– @Stierzy streaming Techno into every shower in the halls
sounds like an awesome idea!
– Extra special hints
• When replying or mentioning only those that follow you AND that
person will see the Tweet
• By putting a “.” in front of the @ sign all that follow you will see
the reply or mention

19. You could be Tweeting about this! @reslifeatpurdue #purduereslife
giving credit to them for their Tweet
@C_W_Reynolds Tweets: You will become an
average of the 5 people you most surround yourself
with
@JKTalz Retweets: RT @C_W_Reynolds: You will
become an average of the 5 people you most
surround yourself with

20. You could be Tweeting about this! @reslifeatpurdue #purduereslife
used to change hash tags,
add/delete part of the Tweet,
correct a typo or factual error
Original Tweet: @msoranso #acuhoi at U of IL
Urbana-Champaign we're fortunate to have a res
hall library system plus a resource center for
professionals.
Modified Tweet: @melpels: Its fab! Saw during
Big10 conf! MT @msoranso: #acuhoi at U of IL
Urbana-Champaign fortunate to have reshall library
& resource ctr for pros.

21. You could be Tweeting about this! @reslifeatpurdue #purduereslife
Follow anyone and anything
People/organizations are “ ”
Also, Verified profiles v. fake profiles
Events and topics are “ ”
@seder10
@justinbieber
@ResLifeAtPurdue
@PurdueVillage
#SB46 #sachat
#glacuho
#PurdueResLife
#wwhbd
#TPE12
#SwampPeople
#Denton

22. You could be Tweeting about this! @reslifeatpurdue #purduereslife
Quotes
#oneword
Articles
Book
recommendations
#52in52
SA Blogs
#emchat
#sachat
#100dayschallenge
Health and
Wellness Tips

23. You could be Tweeting about this! @reslifeatpurdue #purduereslife

24. You could be Tweeting about this! @reslifeatpurdue #purduereslife
• Twitter is about connecting, not status updates.
• In a search, a few of your most recent Tweets will be part of
the search results.
is the new 140 – leave some room! And when 125 is not
used – MT!
• Say “thank you” to those who respond to you – it fills their
“buckets”! Use !
• Don’t be afraid to reach out and ask for advice!
• Schedule to meet other Tweeters at conferences – i.e. “Tweet
Ups”.

25. You could be Tweeting about this! @reslifeatpurdue #purduereslife

26. You could be Tweeting about this! @reslifeatpurdue #purduereslife

27. You could be Tweeting about this! @reslifeatpurdue #purduereslife
Questions? Helpful Comments?
P.S. If anyone wants to sit down and start
a Twitter account, feel free to connect
with one of us! We’re here to help!