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Welcome to the 
Social Media Social! 
August 27, 2014
Digital Plus 
#trendingtopics
$88.5M*And counting 
Amount 
raised by the 
#ALSIcebucketChallenge
Why is social media so powerful?
The Social Network Effect
>260M 
Unique monthly visits to TripAdvisor 
http://www.tripadvisor.com/PressCenter-c4-Fact_Sheet.html
>260M 
Unique monthly visits to TripAdvisor 
http://www.tripadvisor.com/PressCenter-c4-Fact_Sheet.html 
I
Of 18-34 year olds consult social 
media when making travel plans 
http://www.statista.com/statistics/305150/travelers-using-social- 
media-for-travel-planning-by-age-us/ 
44%
Of travelers check reviews of 
attractions on TripAdvisor before 
visiting 
http://etc-digital.org/digital-trends/social-networking-and-ugc/ 
travellers-and-social-media/ 
44%
Of web traffic comes from 8 social 
referral sites 
More than double than the year before! 
http://thenextweb.com/socialmedia/2014/07/21/facebooks-referral-traffic-share-grew-10-q2-2014-pinterest-fell- 
19-twitter-slipped-9/ 
31%
Of all online adults are 
Facebook users. 
http://mashable.com/2014/08/08/study-snapchat-college/ 
71%
The amount more that users 
http://www.pewinternet.org/2013/12/30/social-media-update-2013/ 
engage with a brand’s 
photo on Instagram vs. 
Facebook. 
60x 
http://mashable.com/2014/04/29/instagram-marketers-friend/
*And declining 
Average organic reach of 
http://www.pewinternet.org/2013/12/30/social-media-update-2013/ 
brand pages 
6% 
http://social.ogilvy.com/facebook-zero-considering-life-after-the-demise-of-organic-reach/
http://www.pewinternet.org/2013/12/30/social-media-update-2013/
http://www.pewinternet.org/2013/12/30/social-media-update-2013/
Fastest growing 
55-64 
demographic on Twitter. 
http://www.jeffbullas.com/2013/05/06/21-awesome-social-media-facts-figures-and-statistics-for-2013/
Of college students report 
posting on Snapchat once 
a day 
http://mashable.com/2014/08/08/study-snapchat-college/ 
70%
Of all web traffic comes 
from mobile devices and 
apps. 
http://money.cnn.com/2014/02/28/technology/mobile/mobile-apps-internet/ 
>50%
Know Your Audience 
[ target your message ]
WHO? Customers, friends, fans, people with affinity 
People 45+ make up 46% of Facebook users. 
Over 1 billion users | 2nd most visited site behind Google. 
http://www.mediabistro.com/alltwitter/files/2014/01/social-media-networks.png
WHO? Acquaintances mixed in, along with 
prospects, press, and influencers 
28% African American & 14% of Hispanic vs. 12% White. 
560 million users | 29% of users are 18-29 age group. 
http://www.mediabistro.com/alltwitter/files/2014/01/social-media-networks.png
WHO? Professionals, educated adults, 
recruiters, and businesses (major donors!) 
50% Male & 50% Female. 
240 million users | 79% are over 35 years old. 
http://www.mediabistro.com/alltwitter/files/2014/01/social-media-networks.png
WHO? Your mom, sister, girlfriend, wife, 
daughter, crafters, DIY-ers, and foodies. 
70 million users that 68% are women. 
50% of users have kids. 
http://www.mediabistro.com/alltwitter/files/2014/01/social-media-networks.png
WHO? Young, techie men + early adopters. 
400+ million users dominated by men (71%). 
About 50% of Google+ users are 24 or younger. 
http://www.mediabistro.com/alltwitter/files/2014/01/social-media-networks.png
YOU’VE GOT A 
SOCIAL MEDIA 
STRATEGY, 
RIGHT?
WE NEED TO INCREASE 
VISITORS IN 2014 BY 200% 
BY IMPROVING 
ENGAGEMENT IN OUR 
SOCIAL COMMUNITIES
WE NEED TO INCREASE 
VISITORS IN 2014 BY 200% 
BY IMPROVING 
ENGAGEMENT IN OUR 
SOCIAL COMMUNITIES
Make a Buzzworthy Video
Build Real Relationships with 
Social Communication
Inject humor into your 
brand
Know Your Audience 
[ target your message ] 
Connect with the Top 
Tweeters in Your Area
Start, Join, & Organize 
Conversations with Hashtags
Start or Join a Twitter Chat
Organize a Tweetup
Engage the Blogging 
Community
Launch a Like 
Campaign
Integrate TripAdvisor 
with Facebook and Your 
Website
Create a Flickr 
Group to 
Support Your 
Mission
TACTIC 
Track Referrals from 
Social Sites
TACTIC 
Measure New Visitors 
from Social Channels
Show and tell time! 
What’s worked for you?
Thank You! 
@melmatho

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Social Media Strategy and Tactics

Notas do Editor

  1. Social media is no Field of Dreams
  2. Social media is no Field of Dreams
  3. Enter the tactics