A reprise of the 2009 session that went viral throughout the social media world is back this year with 50 more tactics to turbo-charge your nonprofit's social media strategy! It's hard to keep up with the ever-evolving world of social media and what has emerged as a vital communication channel. This session will provide 50 beginner-level to intermediate-level tactics that you can use to better engage your supporters, communicate your mission, and inspire action using the social web.
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You may remember…
Social Media
4 50 Nonprofits 4
Tactics for
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www.blackbaud.com/50Tactics
0 Chad Norman & Melanie Mathos| Page #3
4. So, you’ve got a social media plan, right?
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5. SOCIAL MEDIA TACTIC
51
Use Twitter Widgets to display
updates on your website or blog.
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6. SOCIAL MEDIA TACTIC
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Enhance team collaboration
by scheduling and assigning
tweets and monitoring.
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7. SOCIAL MEDIA TACTIC
53
Learn what
hashtags mean
and analyze them
in real-time.
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8. SOCIAL MEDIA TACTIC
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Measure how far
your tweets travel.
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9. SOCIAL MEDIA TACTIC
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Help web visitors tweet about
your content with one click.
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10. SOCIAL MEDIA TACTIC
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Register with
Twitter's Hope
140 Program.
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11. SOCIAL MEDIA TACTIC
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Automatically feed
your blog to Twitter
and Facebook.
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12. SOCIAL MEDIA TACTIC
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Identify your top contributors
and influencers.
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13. SOCIAL MEDIA TACTIC
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Ask your friends and top
fans to share your news.
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14. SOCIAL MEDIA TACTIC
Share the backchannel 60
chatter at your event.
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15. SOCIAL MEDIA TACTIC
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Organize a chat room
conversation around a hashtag.
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16. SOCIAL MEDIA TACTIC
Create and share a daily
roundup of tweets
important to your cause. 62
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17. SOCIAL MEDIA TACTIC
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Use interactive video overlays to
increase conversions.
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18. SOCIAL MEDIA TACTIC
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Use video annotations for
multiple calls to action.
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19. SOCIAL MEDIA TACTIC
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Create a photo petition in
support of a campaign.
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20. SOCIAL MEDIA TACTIC
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Release your photos
under a Creative
Commons license.
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21. SOCIAL MEDIA TACTIC
67
Claim your location of
Foursquare to ensure accuracy
and maximize exposure.
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22. SOCIAL MEDIA TACTIC
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Create a branded page on
Foursquare to maximize
your presence.
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23. SOCIAL MEDIA TACTIC
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Create a custom badge on
Foursquare to encourage
check-ins and repeat visits.
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24. SOCIAL MEDIA TACTIC
Extend your mission by
leaving tips at check-in spots. 70
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25. SOCIAL MEDIA TACTIC
Encourage students to explore
their campus with Foursquare
for Universities. 71
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26. SOCIAL MEDIA TACTIC
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Create special offers to
reward your supporters.
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27. SOCIAL MEDIA TACTIC
Raise money and awareness
with campaigns geared
around check-ins. 73
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28. SOCIAL MEDIA TACTIC
74
Make your content
shareable on Facebook
by adding a Like button.
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29. SOCIAL MEDIA TACTIC
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Incorporate
Facebook activity
into your website
with a social plugin.
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30. SOCIAL MEDIA TACTIC
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Display the rules for your
Facebook community.
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31. SOCIAL MEDIA TACTIC
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Encourage action
with a "Get Involved"
Facebook tab.
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32. SOCIAL MEDIA TACTIC
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Support a specific call to
action with its own tab.
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33. SOCIAL MEDIA TACTIC
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Provide a forum for
sharing personal
experiences with the
Facebook Stories
application.
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34. SOCIAL MEDIA TACTIC
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Officially "claim" your location
on Facebook Places.
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35. SOCIAL MEDIA TACTIC
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Ask your fans to share
your organization's page
with their friends.
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36. SOCIAL MEDIA TACTIC
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Launch a friend campaign
to broaden your audience.
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37. SOCIAL MEDIA TACTIC
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Add [TICKETED] [FREE] or
[REGISTRATION REQUIRED] to
your Facebook event titles.
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38. SOCIAL MEDIA TACTIC
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Create a branded social network
around a specific topic or cause.
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39. SOCIAL MEDIA TACTIC
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Leverage social media
culture in your
organization's internal
communications.
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40. SOCIAL MEDIA TACTIC
Participate in social buying platforms to
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acquire new visitors and members.
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41. SOCIAL MEDIA TACTIC
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Crowdsource feedback
from your social network
with question platforms.
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42. SOCIAL MEDIA TACTIC
Use QR codes to provide instant
access to information and engage
supporters in a unique way. 88
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Monitor conversations about your organization and
cause with social media monitoring services.
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Socialize your online pressroom to
extend reach and to provide real-
time updates and dynamic content.
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45. SOCIAL MEDIA TACTIC
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Encourage supporters
to leverage their social
networks for
alternative giving.
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Involve your blogger community to
share first-hand experiences with
your organization and cause.
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47. SOCIAL MEDIA TACTIC
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Use universal commenting tools
to encourage participation on
your blog or site.
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48. SOCIAL MEDIA TACTIC
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Participate in giving
contests (with caution).
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49. SOCIAL MEDIA TACTIC
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Livestream your events to
extend your reach and engage
your online community.
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50. SOCIAL MEDIA TACTIC
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Bookmark this website:
www.jumo.com.
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51. SOCIAL MEDIA TACTIC
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Establish your presence
on wiki communities.
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52. SOCIAL MEDIA TACTIC
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Add your organization's voice
and expertise in forums and
on social networks.
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53. SOCIAL MEDIA TACTIC
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Help your cause on
LinkedIn by using the
Nonprofit Learning Center.
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54. SOCIAL MEDIA TACTIC
100
Share your content and resources
on the web's largest community for
sharing presentations.
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55. Questions?
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56. Thank you!
Let’s keep the conversation going…
chad.norman@blackbaud.com melanie.mathos@blackbaud.com
twitter.com/chadnorman twitter.com/melmatho
Blackbaud.com/ChadNorman Blackbaud.com/BlackbaudNews
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