LinkedIn Basic Training

LinkedIn for Job Search
Basics
Using LinkedIn to Stand Out in
the Crowd
Mike Ellsworth
Linked InSolutions
www.LinkedInSolutions.com

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Meeting Logistics
• Many of the links in the presentation are
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bit.ly/D6O7L
• You’ll get copies of the slides after the
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About ME
• LinkedIn user since June 16, 2003
• Networking online since the 80s
• 15 years at Nielsen Co.
• 6 years as IT strategy consultant
• <3 years at State of Minnesota
– Program Director of CareerOneStop
• But here as a citizen and
entrepreneur
5

Today’s Agenda
• Building Your Personal Brand
• How Employers Use LinkedIn
• Must Have Elements of Your Profile
• Making and Getting Recommendations
• Becoming Findable
• Using LinkedIn Groups
• Power Tools to Enhance
LinkedIn
Copyright © 2009, StratVantage Consulting, LLC. All Rights Reserved

Finding a Job During a
Recession
• Remember that jobs are still out there

• Keep networking

• Use your family network wisely

Connection

Finding a Job - Offline
• Rework your resume
– Make it keyword rich – more later on that
– Talk about what you DID, not what you were
responsible for
– Always include outcomes – “grew sales
to $1B”
• Post it everywhere
– I still get queries from resume postings
that are years old


I don’t think we’re only offline anymore . .
.


Finding a Job - Online
• “For every 1,470 resumes, there’s 1 job
offer made and accepted”
– Richard Bolles, bestselling author,
What Color is Your Parachute?

• In 2008, only 12% of jobs came
from job boards

Copyright © 2009, StratVantage Consulting, LLC All Rights Reserved
LLC.

Finding a Job - Approach
• Top Goals for Online Networking
– Create a community of contacts who can
recommend you and connect you
– Conduct research on employers
– Expand your job search to new markets

– Create a higher profile and
build your personal brand


You are searching for a job in a
marketplace.

You need to stand out

Managing Your Online Brand

• Don’ts (rules apply for all online media)
• Badmouth current/previous
employer/colleagues
• Mention you’re on a job search if your present
employer isn’t aware
• Write or post anything you wouldn’t want

o Your own family to see

o To see on a billboard

o To be published on the front page
of the Wall Street Journal

Today’s Agenda
LinkedIn

Employers Use Social Media
• 22 percent of hiring managers researched
job candidates (up from 11% in 2006)
• 9 percent plan to start
• 34 percent found content caused them to
eliminate candidate from consideration

• 24 percent found content that solidified
hiring/consideration decision


What Employers Look For
Online
• Background supporting job qualifications
• Demonstrated fit for culture
• Profile was creative
• Great references posted
• Professional image portrayed
• Honors/awards received and highlighted
• Demonstrated a wide range of
interests


So That’s What You Must
Provide
• Make sure all your online information:
• Demonstrates your background and
qualifications
• Demonstrates your ability to fit in
• Shows creativity
• Includes references and testimonials
• Is professional
• Highlights honors/awards
• Demonstrates wide range of
interests


How to Find a Job

Source: Jeremiah Owyang
www.web-
strategist.com/blog/category/jo
b-survey/

Finding a Job – People Search
• Job search is now “people search”
– Name the top companies you want to work
– Find people who are employed at those
companies
– Network with them, form a strong relationship
and they perform the job search for you.

Dan Schawbel, PersonalBrandingBlog.com
LLC.

Finding a Job – People Search
• In fact, many employers avoid posting
jobs

• They search job boards and LinkedIn
instead

LLC.

Why Use LinkedIn?
• It’s a professional social networking site . .

• For professionals

• 35 million of them


Why Use LinkedIn?
• Most importantly:
– Employers search for candidates
– Microsoft, Ebay, Netflix, and Target (and many
more) have used LinkedIn


Who is On LinkedIn?


Today’s Agenda
LinkedIn

Creating and Managing Your Profile

• This is how the world sees you
That’s
ME

Ensure Profile is Complete
• Users with complete profiles are
40 times more likely to receive
opportunities through LinkedIn
• Get recommendations

Create Your Profile
• Current and past position – complete
• Education – complete
• Photo – just you, taken by a pro
• Nickname or maiden name – for
search
• Summary – more on this
• Websites – all of them
• Interests – be careful
• Email addresses – all of them
• NO TYPOS!

Profile Contents
• The more info the better
• Use industry-specific keywords
• Use acronyms AND spell them out
– Searchability
– Keywords, keywords, keywords!
– Lots of them!
– Google your job title to find good keywords
– Search your job title on LinkedIn


Create Your Profile

• Make your profile public
–Can be found on Google!

Create Your Profile
• Customize profile URL to your name
– www.linkedin.com/in/mikeellsworth

– NOT www.linkedin.com/in/smith12345!!!!!

– Create a PDF of your profile to send along
with your resume

Your Professional Headline
• Pay particular attention to your
Professional Headline

Put “Looking” in Profile
• If you’re
looking, say so
in your headline
• And in your
summary
• Refresh your
summary every
two weeks

Consider Listing Email in Profile
• May earn you
lots of spam
• But makes it
easier for
recruiters and
employers to
contact you


Change Contact Settings
• Definitely
check “Career
Opportunities”


Change Using Your Network
• Definitely
check “Find a
Job”


Make and Get Recommendations
• Make
recommendations
and ask for
recommendations
• Feels good to
recommend and to
be recommended
• Great for job
references

Make Connections

• Average number of connections: 34-38

• You can do better than that . . .

• Those with connections >500 are LIONs


What is a LinkedIn LION™?

• LION™ stands for LinkedIn Open
Networker - ~16,000 LION members
• LIONs connect with anyone
• Don’t care who you are, what you do,
what they can do for you,
or what you can do for them

• Will never IDK you – you hope!


What is an IDK?

• If you try to connect with a LinkedIn
member and they don’t remember you,
they can IDK – I Don’t Know – your
attempt

• Five IDKs and LinkedIn black-
lists you

• If a LION IDKs you, you are
not penalized, supposedly


Help! I’ve Been IDKed!

• To remove the restriction contact
Customer Service


Alternative to Becoming a LION?

• Find at least 5 LIONs in your industry,
locality, occupation
• Network with them
• Will grow your network exponentially
• Takes very little effort vs. being a LION


Power Tool: Google
• First step: Check out your competition
• site:www.linkedin.com YOUR
KEYWORDS HERE and LOCATION
-directory Excludes company directory

• For example:
• site:www.linkedin.com engineer and
Minnesota -directory


Adding Connections

• You start with
3,000
available
invitations
• Click “Add
Connections”
• Always
personalize
your
invitation!


Searching on LinkedIn

• LinkedIn free account limits search viewing
to 100 results

• Use quotes around search terms for
example “project manager”, “vice president”

• Use OR to combine searches
“director" OR “vice president"


Search for Contacts
• Search for
people
• Note how
far away
they are
• If you
share a
group,
great!


Three Degrees of LinkedIn
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Power Tool: LinkedIn Toolbars
• Install LinkedIn Browser Toolbar

• www.linkedin.com/static?key=tools


• Install LinkedIn Browser Toolbar

• Bonus! It installs JobsInsider


JobsInsider
• Example display with Monster


• Install LinkedIn OutlookToolbar

• The Grab button is worth it by itself
• Grab contact info from email sigs!


Follow Just Joined
• Check out the Just Joined LinkedIn
section of your Home page:
• New LinkedIn users that worked or
attended the companies and schools
listed on your profile
• Click links, find people you know, and
invite them to connect


Inviting People to Connect
• Several ways to invite people


Inviting People: Get Introduced
• Check out your
connections’
networks
• Get introduced
through a
connection


Inviting People: Add Contact
• Add contact to your network – must have
some kind of connection


Inviting Colleagues
• Add contact to your network - colleague


Inviting Classmates
• Add contact to your network - classmate


Inviting Business Connections
• Add contact to your network - business


Inviting Fellow Group Members
• Add contact to your network - groups


Use the Jobs Section
• Hundreds of jobs are posted


LinkedIn Job Search


LinkedIn Advanced Job Search
• Advanced
Job Search
• Search by
title or
function


LinkedIn Advanced Job Search
• Shows “hiring manager”


Search Titles
• Advanced
Search
• How great
is that?!


Join Groups
• Join groups
• Up to 50
• Get email
digests of
discussions
• A way to connect
to people you
don’t know


Finding and Joining Groups
• Enter pretty much any keyword, and
you’ll find a group


Create a LinkedIn Group

• Determine a concept or problem
of concern to your target audience

• Create a LinkedIn Group
• Name it using keywords
• Invite your contacts


LinkedIn Group Strategy
• Need plan to recruit members
• Set a policy on the types of posts
– Prevent LION invites?
– Prevent repeatedly posting the same
post?
• Keywords for groups are key
– Microsoft ex-employees group is run
by an Apple recruiter

LinkedIn Group Strategy
• Encourage members to display group
logo on their profiles

• Group search is only
done on the
300 word summary


Never Can Say Goodbye
• How do you drop a contact?

• Click Connections, select Connection,
then Remove


Questions?


Thank You!
More In-Depth Training from Linked
InSolutions
– Linked In or Left Out: Using LinkedIn and
Twitter to Find a Job – 3-hour Workshop
– Using Social Media for Business – 90-minute
Webinar
– Using Social Media for Recruiting – 90-minute
Webinar


Thank You!
– You are welcome to connect with me:
– Mike Ellsworth
– Twitter: @MikeEllsworth
– LinkedIn: www.LinkedIn.com/in/MikeEllsworth
– Facebook:
www.facebook.com/MichaelJEllsworth
– Google Mike Ellsworth and check the bottom of
the first page
– MikeEllsworth@LinkedInSolutions.com
– 952-484-5287


Thank You!
– Linked InSolutions Facebook Page:
bit.ly/mRREZ
– Social Media for Job Search LinkedIn
Group: bit.ly/otzeF
– StratVantage Consulting LinkedIn Page:
bit.ly/5ayeF


LinkedIn Basic Training

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