Experiential_marketing_strategy_and_communications_with_Food Network
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View marketing materials used for major event with Food Network, TV studio (MediaMix), and award-winning caterer.
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Experiential_marketing_strategy_and_communications_with_Food Network
- 1. I created and executed the digital marketing campaign for an event with the American Marketing Association and Food Network. Michael Smith, Senior VP of Marketing, Creative, and Brand Strategy of Food Network was the guest speaker. Note: some of the images are no longer available in this presentation.
- 2. • This email marketing campaign kicked off what was a tremendously successful and exciting event slide 1 of 3
- 3. • We promoted an early bird pricing special with a link to our Eventbrite ticket purchasing /registration site. slide 2 of 3
- 4. • Our event partners were featured in the email. • Media Mix gave studio tours during the event. • Chef Kevin Oppici, of Kevin’s Thyme, was cooking live and discussing his recipes with guests. slide 3 of 3
- 5. New Jersey American Marketing Association To Host Brand Building Seminar And Networking Event With Food Network • Bergen-Passaic, NJ (1888PressRelease) October 27, 2009 - The New Jersey Chapter of the American Marketing Association (NJAMA) announced a brand building seminar and networking event scheduled to take place November 11. Michael Smith, Senior Vice President of Marketing, Creative and Brand Strategy at Food Network, will provide an insider's look at the dynamic evolution of this powerful brand which is widely recognized as a provider not only of quality lifestyle information, but also entertainment. Read the Rest PRESS RELEASE (1888PressRelease)
- 6. Registration Page on Eventbrite • Read the entire registration page here.
- 8. Event Tweets and Linkedin Posting
- 9. slide 1 of 2 • This Event Recap email was sent to event attendees, plus all NJ Association members and the prospects.
- 10. slide 2 of 2 • …Attendees were sampling foods at grazing tables, taking tours through the TV studio, sipping wines, and listening to the wisdom of Michael Smith.
- 11. Thank you from Kevin’s Thyme
- 12. Event Success! • This event was extremely successful for the AMA – we received so many terrific comments from customers that night and significant positive feedback in our market research!