Local search listings are important for businesses to be found online by consumers looking for local goods and services. The document discusses how local search has grown significantly in recent years, with over 2.6 billion local searches conducted monthly. It outlines the importance of optimizing listings on search engines, directories and local listing sites so businesses appear in the "golden triangle" of results. Having accurate, up-to-date and rich content across many distribution points is key to driving consumer awareness and purchases. The document proposes services to capture, correct, organize and distribute optimized local listings to improve a business's online visibility and findability.

2. Online Local Search Listings Optimization Ensure the Most Accurate Location Information Add Rich Content to Trigger Consumer Buying Decisions Be Found in Local Search Listing Site Results Promoting (Your) Local Online Identity

6. 07/29/09 Local Online Search Influences Consumers Early & Throughout the Buying Cycle “ Nearly half (45 percent) of Internet Yellow Pages and local online directory searchers made a corresponding offline purchase in the fourth quarter of 2008” (comScore/YPA 2009)

7. Consumer Fragmentation in Local Search 07/29/09 2% Social Networks 2% Mobile Local 49% Major SE 17% Major Local Search Engines 30% Interactive Yellow Pages Source: comScore/TMP October 2008

8. Consumer Fragmentation: The Long Tail of Local Search 07/29/09

9. How Local Search Engines are Primarily Used 07/29/09 Major Search Engines-- Highest percentage Of users doing research (over 20%) Major Local Search Engines-- Highest % of users are for finding Address/Directions Recovery (30%) Interactive Yellow Pages-- Highest % of users for finding Phone Number Recovery (34%) Source: comScore/TMP October 2008 Consumers Use Various Sites for Various Reasons, Managing Content on One Site is NOT Enough

10. Local Search Listings- Their fit in the major search engines Local Search Results Website Optimization SEO Pay Per Click (ppc) SEM – SE Marketing “ paid ads” Pay Per Click (ppc) SEM – SE Marketing “ paid ads”

11. Source: MarketingSherpa 2007 Benchmark Guide 2007 The vast majority Searchers look in in the “Golden Triangle” and That’s Where Local Search Listings are Presented! Local Search Listings – Why They’re Critical for Your Business BUT-- Are You Represented?

13. Before & After 2007 2008

15. 1 2 Content Found in Profile 3 4

16. Local Search Listings Relevancy Factors

17. 15 Why Broad Distribution Matters 1. Results are Served, and Consumers May Look… Here… Or Here… Or Here Or Here… 2. So You Need To Be Listed… Here… And Here… And Here… And Here!

19. All these partners in our distribution network play a roll in Sports Authority’s strong web page citation numbers

20. Citations + Web References

24. Results from Updating, Deepening Your Listings Content Example--Match Found Due to Enhanced Content From a “Brand Search”

25. Where Your Updated, Enhanced Listings Go— The Distribution Network (Over 80+ partners today = 90% of Local Searches)