The Rules Of Marketing Are Changing. Gamified Marketing is the next frontier.

1. GAMIFIED MARKETING
Get found. Go viral. Be awesome.
Mara Lewis // CEO & Co-Founder, Stopped.at

2. THE WEB IS GETTING CROWDED.
There are countless opinions, hundreds of competing services, and
the furthest convenience is less than a mouse click away.
Even the best websites are struggling to rank in search engines, drive
traffic to their site, and keep exiting users coming back.

3. The Rules Of Marketing Are Changing (again)
Have you ever clicked YOU
your mouse right HERE? WILL
(above) 1st Graphical Advertizing Unit -1994
…Online marketing has come a long way.

4. D
GAMIFIED MARKETING IS THE NEXT FRONTIER
I
S
C Social is the new search (and gamification is the new SEO). Gamified marketing
O
V amplifies the volume and frequency of social sharing and discovery.
E
R
Y
Drives peer-to-peer sharing
R
E
Reward users for doubling as your marketing partners! 70% of visitors are willing to
A
socially engage with a website over time in order to unlock special offers or rewards. C
H
E
N
Guides user behavior
G
A
G Attaching rewards to actions helps users better navigate your website,
E
M engage with features, and experience it’s full value.
E
N
T Creates return visitor incentive
LOYALTY
The average website has a 40% bounce rate. Gamification uses progress COMMITMENT
and point systems to keep users coming back and re-engaging overtime. ROUTINE
Level 2

5. Getting a user to visit your site, more than 1X,
is a bigger accomplishment than you think!
MOTIVATE REPEAT VISITS USING THE 3P’S OF GAMIFIED MARKETING
POINTS POPULARITY PROGRESS

6. Pick the Right Rewards. It Matters.
Have a business objective Determine it’s value - to YOU Make it worthwhile – to THEM
Sharing, sign ups, page
How will incentivizing this action Your users know the value of their
views, purchases, buzz, repeat
create marketing return? time and attention. You should, too.
visits, etc.

7. Use Redemption-based Deals As The Driver For Ongoing Engagement
Badges are cool, status is nice, but real rewards are where it’s at!
Deal-seeking demands grew out of a shaky economic situation, and now,
consumers are hungry for tangible incentives.

8. GAME PLAY ALONE IS NOT ENOUGH
• You can have the best website in the world, but if people don’t know
about it, it doesn’t matter.
• Even social games fail when they lack marketing distribution. When
Facebook killed viral auto-posts in 2010, the average social game lost
30-40% of their audience.
• The holy grail of marketing is P2P referral. Driving WOM awareness
through social channels is essential for gaining market reach.
• Reward users for doubling as your marketing partners.

9. Don’t make users jump through hoops Commit time to ongoing maintenance
KEEP IT SIMPLE.
Create achievable goals Don’t bite off more than you can chew
Only bite off what you can chew

10. Getting above the market noise is hard
Gamification is your (not so secret) marketing weapon.
Startups need traction
Gamification is an engine for growth and retention.
Most organizations think gamification is a ‘fad’
…good, let them keep thinking that.
Gardner predicts that by 2014, 50% of websites will use
gamification tactics. You have a 2 year head start – get after it!

11. Mara E Lewis
CEO & Co-Founder
http://stopped.at
@MeLewis18
Mara@stopped.at