The world's biggest brands and best digital talent are actively making the internet worse, bit by bit. But there’s no good reason why we shouldn’t be using the same opportunities to make stuff that adds value to people's lives. This is Adam's story of learning to design for Good.
10. Social debt
We (or, as designers—the organisations
we work for) go into social debt when
we waste people’s time, energy,
resources; when we take from them
without giving them anything of
meaningful value in return.
12. As we're discovering the hard way, capitalism is
predicated on extracting wealth from people,
communities, society, nature, and the future —
and so the fundamental challenge of the 21st
century is learning to create authentic,
meaningful, lasting value for them.
Umair Haque
The New Capitalist Manifesto
26. • Design for people, not pixels. Think ‘value creation for
humans’
• Think beyond the browser. Broader opportunity to
interact in the real world, we can add genuine value
to their lives.
• Shift conversation towards problems worth solving.
Opportunity to create thick value; thick value reduces
waste and avoids social/environmental debt.