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Internet Jerk
or: How I learned to stop making junk and start making stuff that matters
Adam Morris • studiothick.com • @monsieurmorris
What a jerk
Doing > Saying
Differentiation
Making a difference
to
Waste and debt
Economic debt
Environmental debt
2011
2012
2013
Earth Overshoot Day: 20 August
Global Footprint Network, 2013
Social debt
We (or, as designers—the organisations
we work for) go into social debt when
we waste people’s time, energy,
resources; when we take from them
without giving them anything of
meaningful value in return.
Thick value
As we're discovering the hard way, capitalism is
predicated on extracting wealth from people,
communities, society, nature, and the future —
and so the fundamental challenge of the 21st
century is learning to create authentic,
meaningful, lasting value for them.
Umair Haque
The New Capitalist Manifesto
Value transfer
Value creation
to
Making products and experiences that
improve people’s lives, creating real
social and environmental benefit.
From saying to doing
Design for people, not pixels
How might we add meaningful and actionable
context / insight into people’s mobility data?

Outcome = measurably healthier customers
Think beyond the browser
Shift the conversation toward
a problem worth solving
Re-cap
• Design for people, not pixels. Think ‘value creation for
humans’
• Think beyond the browser. Broader opportunity to
interact in the real world, we can add genuine value
to their lives.
• Shift conversation towards problems worth solving.
Opportunity to create thick value; thick value reduces
waste and avoids social/environmental debt.
Thanks.
Adam Morris • studiothick.com • @monsieurmorris
http://slidesha.re/1hmcduj
!
adam@studiothick.com
@monsieurmorris
www.studiothick.com

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Internet Jerk: How I learned to stop making junk and start making stuff that matters.