This Slideshow was created for classroom purposes only. It details What YouTube is and how to download videos for those who may not know how to use YouTube. It also discusses how to evaluate the success of YouTube with evaluation tools.

1. YouTube: What is it, How To Use and How to Evaluate Prepared By: Meghan Humiston, University of Maryland

2. Why YouTube? According to the 2009 Harris Poll, 65 percent of U.S. adults are utilizing new media.

3. 6 Things You Should Know About YouTube What is it? Who is doing it? How does it work? Why is it significant? What are the downsides? Where is it going?

4. What is it? YouTube is a video-sharing service YouTube allows users to post and tag videos, watch those posted by others, post comments in a threaded discussion format, search for content by keyword or category, and create and participate in topical groups. YouTube ties into several blogging applications, giving users a quick way to blog about a particular video and include a link to it (The EDUCAUSE Learning Initiativest, 2006)

5. Who is doing it? Since it’s debut in 2005, YouTube is streaming more than 100 million videos per day. YouTube is used by aspiring professionals and hobbyisists. It is also used by people who dream of being journalists, producers and directors to gauge responses from the community. These and others find YouTube as an outlet for their creativity and a resource to get feedback from and interact with users who seek out content that interests them (The EDUCAUSE Learning Initiativest, 2006)

6. How does it work? It’s Free To post videos, one must register with the site and make a profile Videos can be public or private Users can subscribe to video content of another user (These comments and subscriptions show up in a user’s profile. Since this is a daily occurrence, profile’s are constantly updated) YouTube allows videos to be embedded into other Webpages, such as blogs or personal Websites. YouTube only requires flash player which works consistently throughout various platforms. (The EDUCAUSE Learning Initiativest, 2006)

7. Why is it significant? The ease of watching and sharing videos, combined with the fact that the site is free, opens the experience of online video to a wide range of users The social networking tools further engage users The interactive features allow members of communities to earn the respect of peers and increase their stature in the group. (The EDUCAUSE Learning Initiativest, 2006)

8. What are the downsides? YouTube raises questions of copyright because users are allowed to download whatever they want. YouTube has a published statement that warns users against improperly using copyrighted material However, Websites that rely on embedded YouTube videos could become unfunctional if YouTube changes how it functions or went out of business. (The EDUCAUSE Learning Initiativest, 2006)

9. Where is it going? YouTube has the potential to provide distribution for content that is displayed elsewhere, such as e-learning tools While YouTube has similarities with other self-expression tools, such as blogs, the medium may grow in popularity because of how it differs from them (The EDUCAUSE Learning Initiativest, 2006)

10. How to Upload Videos to YouTube Video

11. Examples of You Tube Channels CBSsports.com FOX sports ESPN

12. Evaluation

13. Why measure? Create focus for the organization Strengthen strategic impact Set and achieve goals Track progress Gauge effectiveness Support decision-making

14. How to evaluate YouTube? Number of subscribers Number of comments Number of video posts Number of video views

15. Works Cited The EDUCAUSE Learning Initiativest, Initials. (2006, September 26). 7 things you should know about youtube . Retrieved from http://net.educause.edu/ir/library/pdf/ELI7018.pdf