4. Ads targeting Gadget Man Print ad for Citroen cars, where a car metamorphosis into a powerful robot . … Indicating immense power from a small engine
5. Ads targeting Gadget Man The latest in mobile technology, the Apple iPhone. Just what every upwardly mobile young man needs to make an impression
8. Ads targeting Sporty People Combining skill with technology; wear the latest Addidas football boot …. … and you too can be a genius on the field.
9. Ads targeting Sporty People Clever of Nike to shift away from the stereotype of skinny fit women. References to Serena and Venus Williams butts. But they are strong and powerful.
10. Ads targeting Sporty People Asics take a different approach to the everyday man and women with a series of graphic art images My Running Partner makes me carry two plastic bags - a reference to the dog’s hygiene needs. My Running Partner has eight arms - a reference to the rowing fours team in the background.
11.
12. Ads targeting women over 25 Women are bombarded with anti-aging images and products . Reinforcing the notion that youth = desirability
13. Ads targeting women over 25 Use L’Anza healing hair care products and you too can achieve….. … The fountain of youth, beauty and of course popularity.
14. Ads targeting women over 25 In the battle to combat the aging process is just a click away in this ad
![Examples of target audiences ,[object Object],[object Object],[object Object]](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)