The document discusses developing a social media strategy for a library. It recommends creating a strategy that includes determining goals, analyzing staff and time investments, identifying the specific social media channels to use, and planning how to evaluate the strategy's effectiveness. The strategy development process involves determining who will lead social media efforts and who will support them, as well as estimating timeframes for starting up, maintaining, and seeing results from the strategy.

1. Developing your Social Media Strategy PLA Spring Symposium Meg Canada, Sr. Librarian Hennepin County Library

2. Why develop a social media for your library?

3. Do I have to have a strategy?

4. Who is involved? http://www.flickr.com/photos/dawn_perry/485875684/

5. What’s on the menu?

6. What do I need to know for each channel or site I use? How will we use this? Anyone else here? Who is our target? How will we measure success? Who will take a lead here? Who will back them up? How long will this take to startup? Maintain? See results?

7. Grid Approach

8. Anatomy of the Strategy Goals Staff Analysis Time Investment Tactics Channel

9. Evaluating