We conducted an online survey to see what people in our target audeince do/dont like in a music video and to get some feed back on our ideas to see what we should include in our music video to please our target market.

1. Audience Research
Primary Research – Music video
survey

2. My music video will be aimed mainly at the 16-21
age category as they appear to be the most
common age to listen to watch music videos and
who have chosen to fill out my hip-hop survey.
Hopefully this age group will be the most likely to
watch my music video too as they are my target
audience.

3. It appears that in my survey that mainly females
tend to watch music videos, although this result
could be distorted by the fact that more females
chose to fill out my survey rather than males. My
music video will be aimed at bath male and
females.

4. 38 white british, 1 Scottish, 1 black british, 3 black
My music video survey shows that most people
who would be interested in watching my music
video are White British or Black British people, so I
will try and include content that appeals to both
ethnicities.

5. My music video survey shows that most people who
filled it out enjoy watching and listening to hip-hop
music over any other genre music. This result will be
reflected in my music video as it will be in the hiphop genre and will comply to most of the typical
conventions of hip hop music videos.

6. The majority of the people that filled in my survey
say that they watch music videos daily, therefor my
music video should be something that can be
watched numerous times and not get boring. I think I
can achieve this by the variety of dance moves and
routines included in my video so people can learn it
via watching the video multiple times.

7. A large amount of people who filled out my survey
(43/48 people) said they watch music videos on
YouTube which is an international website that
thousands of people access a day which means that if
I put my music video on YouTube it would have to
appeal to people all over the world which I shall
incorporate into my video.

8. Evidently the artist is the most important feature of a
music video however it is clear people also enjoy an
aspect choreography within a music video which I am
planning on incorporating into my interpretation of a
video.

9. There has been a mixed response as to weather
viewers prefer a video with a narrative involved in it,
however due to the fact most people seem to enjoy
choreography in music videos (which don’t involve a
narrative) it seems unlikely a story line would fit in
with the music video as well.

10. The majority of the people who answered this
question said either no or maybe for a normal music
video, however due to the fact we are doing a hip
hop music video dance routines are music more
commonly seen, even if the viewer doesn’t want to
learn them. Therefor in my own music video we shall
include choreography that is relatively easy to learn
so viewers who want to learn it can, whereas others
can simply watch and enjoy it.

11. The average length of a songs music video is almost
exactly 4 minutes. This result coincides with the
responses to my music video survey, therefor I will
aim for my music video to last around 4 minutes long
so people enjoy it and don’t feel its going too fast or
too slow.