The document provides an analysis of the music video for the song "Pass This On" by The Knife. It summarizes the key elements of the video, including that the target audience seems to be working class and mature people, the lyrics are sung from a woman's perspective about her love for a man, and the tempo is medium-paced with upbeat parts. It also analyzes the genre as electronic music with aspects of dance and reggae, the camera techniques including various shots and angles, prominent editing techniques like cutting, and the dull color scheme with low saturation throughout.

1. Megan Hughes
Music Video Analysis – Narrative & Performance
The Knife– PassThis On
https://www.youtube.com/watch?v=gKhjaGRhIYU
Target Audience &
Needs
From watchingthismusicvideoIsawno specificsinrace or genderforthe target audience.However,Ididthinkthatit wouldbe
aimedmore at lowerworkingclasspeopleandperhapsmore mature people also.The expectationsforgoodmusicfromthese
typesof people domatchto the song well asit’smore mellow andrelaxingwhichisapplicable forthe more maturelyaged
audience butat the same time it’sstill upbeatforthe people inthe lowerworkingclasscategory.
Lyrics (Meaning
Implied?)
The transvestite womansingsaboutherlove foranothermanina seriousmanor.Comingfroma woman’sperspective it’seasyto
understandthe meaningof whattheysingaboutbutknowingit’sa transgendersingingthe lyricsitcanbe portrayedinother ways
and the lyricscan sometimesmeandifferentthings. Itiseasytotell bythe facial expressionsof the singerthatshe issingingabout
someone whoshe lovesandcaresaboutas she portraysher emotionthroughherface andbodylanguage.
Tempo Throughoutthe songthere was a mediumpace forthe tempoeventhoughitgot veryupbeatat parts.Also,itwas noticeablethat
there wasa specificinstrumentbeingplayedwhichisusedinlike reggaesongswhichmade the musicveryrelaxingatthe same
time. The female impersonatorswayssoftlyandseductivelywhichhelpsyourelate tothe pace of the music.

2. Megan Hughes
Music Video Analysis – Narrative & Performance
The Knife– PassThis On
Genre I wouldsaythe maingenre was electronicmusiceventhoughaspectsof dance musicandreggae musictookplace withinthe song.
From the waythe charactersdance andat thiscertainpace it helpsyoutosee the rhythmof the musicwhichhelpslinkitto the
genre.
CameraTechnique There wasa large varietyof shotsused.The mainoneswere close upshots(which showedthe emotionandfacial expressionsof
the singermore clearly) andlongshots(whichhelpedtoshowa lotof the charactersmovingand dancingaroundsoit summed up
whatwas goingon),howeverotherswere usedsuchasmidshots,wide shots andtwoshots.Onterms of camera angles,formost
of the musicvideothe camerawasjust lookingstraightforwardona standardangle,althoughattimesa couple of lowangles do
appearespeciallyatthe beginning.

3. Megan Hughes
Music Video Analysis – Narrative & Performance
The Knife– PassThis On
Editing The most prominent technique usedwascuttingbecauseeverycoupleof secondsitwouldcutfromone shotto anothersoit was
verynoticeable.However,Ialsopickeduponthingssuch as the backingvocalson the musicbeingveryhighpitchedwhichwas
mostlikelyeditedthroughasoftware.
37secs 39secs
Use of Digital Effects For colourschemesonthismusicvideoIwoulddescribe everythingasdull.There are alot of brownsfor like the wallsandstuff so
it isunderstandable, however,the maincharacter(singer) waswearingablue/greendressbutithad an effectonthe videosoit
lookedveryfadedandthe whole thinghadverylowsaturationthroughout.