How much of a difference can you really make, simply by liking an organization's Facebook page or retweeting something they post? The answer may be more than you think.

1. Is Clicktivism
Really Activism?
By: Megan Hartwick
Image via Dave Dugdale (flickr)

2. clicktivism:!
the use of online media to
advance a cause
Image via Patrick (flickr)
1

3. Clicktivism can be an effective
form of activism, as long as it is
used in an effective way, such as
pairing it with offline activism
Image via Asim Bharwani (flickr)

4. *52% of us go online to discuss what's on
our minds"
*This number is 71% among millennials
Image via Amancay Maahs (flickr)
2

5. Non-profit organizations find
social media effective because
creating multiple points of contact
creates more opportunities for
people to encounter their
message.
Image via Pixabay
3

6. The general public's opinion of
clicktivism varies based on
their age
Image via Pixabay
4

7. "Many older activists dismiss
millennials as slackavists for
their preference towards
digital advocacy rather than
hitting the pavement.”"
-Larissa Faw
Image via Wikimedia
4

8. 2 out of 3 millennials believe a
person on a computer
spreading the word can create
more change than someone
physically protesting
Image via Pixabay
4

9. This discrepancy has more to do
with interpretation of social
engagement than with superior
activism tactics
Image via hobvias sudoneighm (flickr)
4

10. Millennials are journey-
focused and more concerned
with expressing their voices
Image via jbouie (flickr)
4

11. The older generation is focused
on a material end result
Image via Flazingo Photos (flickr)
4

12. Many view clicktivism as a
derogatory word, but it
shouldn't be this way.
Image via CollegeDegrees360 (flickr)
5

13. “In this digital age, people power is
strong and far-reaching, tackling
everything from international
political issues to local economic ones,
environmental concerns to social
injustices” "
-Alex White
Image via DG EMPL(flickr)
6

14. We can show our support through
the click of a button, without having
to take part in chaotic protests or
demonstrations.
Image via Pixabay
7

15. * "What the [ALS] ice bucket
challenge is showing us is just
what clicktivism can
accomplish.”"
-Ritu Sharma
Image via Global Panorama (flickr)
5

16. Online petitions can reach
and alert tens of thousands
of worldwide
Image via Pexels
7

17. A petition, "coupled with offline
actions, media and grassroots
activism, a petition can bring new
voices into a campaign and help
push direct action.”"
-Garth Moore
Image via Justin Norman (flickr)
7

18. Despite its success, clicktivism
still has many critics
Image via hobvias sudoneighm (flickr)

19. Critics say that "social media
makes it all too easy to appear
engaged in important issues
without taking any real
action”"
-Caryl Stern
Image via Wikimedia
2

20. “Lesser people are known to
follow up the cause they have
“liked” on Facebook than to
follow it up in the real world.”"
-Heeba Din
Image via Pexels
9

21. Likes and shares can spread
information, but never seen as
an outcome in themselves.
Image via Pexels
10

22. The amount of social media
users, and therefore the
number of clicktivists, is only
going to increase.
Image via Pexels
8

23. As of 2013, more than 1.73
billion people were using social
media. "
"
"
By 2017, this number will reach
2.55 billion.
Image via Wikimedia
8

24. “A tweet by itself is just a
tweet, but a thousand tweets
are a song.”"
-Garth Moore
Image via mkhmarketing (flickr)
7
So, clicktivism, can make a difference.

25. Work Cited
1. Kielburger, Craig, and Marc Kielburger. "A Click Is Not Enough to Have Impact on World." Canoe.com.
N.p., 10 Apr. 2015. Web. 4 June 2015.
2. Stern, Caryl M. "In Praise of Clitivism." Huffington Post. N.p., 31 Mar. 2015. Web. 4 June 2015.
3. Adhikari, Abhay, Dr. "How Charities Can Use Social Media for Digital Campaigning." The Guardian. N.p.,
5 Apr. 2012. Web. 4 June 2015.
4. Faw, Larissa. "Are Millennials Lazy Or Avant-Garde Social Activists?" Forbes. Forbes Magazine, 23 Oct.
2012. Web. 4 June 2015.
5. Sharma, Ritu. "Stop Pouring Ice on Clicktivism." The Huffington Post. N.p., 20 Aug. 2014. Web. 4 June
2015.
6. White, Alex. "Activism or “Slacktivism”? Are We a Nation of Online Slackers?" AlexWhite.org. 17 Aug.
2014. Web. 4 June 2015.
7. Moore, Garth. "When Clicking Counts: In Defense of Slacktivism and Clicktivism." One. One.org, 3 May
2012. Web. 4 June 2015.
8. Flaim, Javier. "The Grey Area of Clicktivism." Huffington Post. N.p., 26 Nov. 2013. Web. 4 June 2015.
9. Din, Heeba. "We Need To Go Beyond 'Clicktivism' If We Really Care About The Issues We Talk About."
Youth Ki Awaaz. N.p., 16 July 2014. Web. 4 June 2015.
10. Pantsdown, Pauline. ”The Year of Successful ‘Clicktivism’." Star Observer. N.p., 16 Dec. 2014. Web. 4
June 2015.