Gave this presentation for a mediabistro social media bootcamp on the power of influence -- how to find influencers and how to interact with them. The slides are just the start of the convo but wanted to share them.
1. The Power of Influence
Megan Berry
Founder, LiftFive
@meganberry
2. Why You Need Influencers
1. 90% of people trust friends and peers, only 33% trust
online ads - Nielsen
2. 6.2% of adults produce 80% of influencer
impressions - Forrester
3. “You tend the 1%, they tend the other 99%” - Dr
Michael Wu