2. Agenda
MEF
• Who we are?
• What we do?
• Who is already part of MEF?
• Why to join MEF?
• Benefits
- Networking
- Insights
- Representation
• To join
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3. Who we are?
Mobile Entertainment Forum (MEF) is the global
trade association of the mobile media industry,
working on behalf of its diverse membership to drive
mobile entertainment adoption, shape regulation and
deliver competitive advantage to its members
4. Who we are?
MEF is truly global
Headquartered in London and with 4 local chapters, MEF network embraces the
main companies in the mobile entertainment value chain
Companies represented in MEF GLOBAL:
5. A global entity with local activity
North America EMEA
ASIA
10 years LATAM
200+ members
4 chapters MEF brings the experience, know-how
and network of its global structure to
50 LATAM companies Latin America!
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6. Who we are?
MEF LATAM companies
Founding members
2ergo, Abril, Acotel, Arvato Mobile, Binbit,
Blink, Boltcel, Cleartech, CFLA, Comfone, Dada, Flycell, Fox
Mobile, Getjar, Impact Mobile, KPMG, Mobile Intelligence,
Mobilidade Interativa, Movile, NeoMobile, Nokia, Omnifone, PlayPhone,
Purebos, RIM, Silverstreet, Sony Music, Sony Pictures, SPB Software, Spring Wireless,
Telefonica, TIM, Tim w.e., VIVO, Wau Movil, Zed, Zero9.
MEF LATAM board:
7. Who we are?
The number of associates is constantly growing!
New associates in the last 12 months
• 3 Dynamics • Masur Law • Striker Mobile
• ADObjects • MediaFLO • Unanimis
• Aevum • Metronome • Ringo
• BBC • Mira Networks • Interchan
• Bharti Telecoms • Moco Connect • Jump Games
• BinBit • MyThum • Spring Wireless
• Comfone • Norwest Partners • Acotel
• Digital Magics • Onmobile • Movile
• Edgeforce • OpenMarket • VIVO
• Emirates Communications • Paymo • Arvato
• Flurry • Mobile Intelligence • Timwe
• Geodesic • Mobilidade Interativa • Abril
• Getjar Networks • Qtel • Purebos
• Gowlings • Raduis-ED • CFLA
• Gracenote • RingPlus • Zero9
• Huawei Technologies • Samsung • Cleartech
• I-New Communicative • Singtel • Wau Movil
Solutions • Spb Software • Telefonica
• Informate Mobile Intelligence
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8. What we do?
MEF acts in the following areas:
Initiatives Regulation Insights
that change That protects Competitive advantage
Anticipate, defines Engage Facilitate the
& addresses stakeholders, to exchange of unique
issues & shape regulation & insights & expertise to
opportunities by raise awareness of create competitive
identifying its effective advantage through
sustainable implementation to development and
business models & protect revenues knowledge sharing
promoting best
practices
9. Representation
A consistent and powerful voice
representing the interests of all
stakeholders in the mobile media and
entertainment industry value chain
Representing the industry
Facilitating its growth
Promoting its development
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10. Representation
Reaching the entire value chain:
Content Aggregators, Application Integrators Operators OEMs
owners service providers developers
Platforms and app stores
Media agencies, law firms, consultants,
investors
* Some MEF LATAM members
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11. Benefits
MEF offers a range of benefits for the leader companies in
the mobile media and entertainment industry
There are many areas in which MEF can bring return and support
the development of your company:
Business
Development & Metrics & Reports Leadership & Insights
Visibility
Participation in Events Best practices &
Networking
and Discounts Regulation
The entire organization has access to the benefits provided by MEF through all the
territories (EMEA, Americas, Asia and LATAM) enabling your company to benefit
the most from the strategic opportunities brought by MEF
12. Business Development & Visibility
Business development
Access to a global network embracing the entire mobile entertainmentvalue chain
Participation in events, such as MEF Connects, MeM and CEO Summit, facilitating
your entrance in new markets and creating business opportunities
Exclusive event MEF Connects, at the Mobile World Congress, with 500 of the main
leaders in the industry
Positioning as na active member in the mobile media and entertainment industry
Benefit from the insights, reports and initiatives to discover new niche markets and
trends generating new opportunities for your company
Your company in touch with clients and partners that develop your business
13. Business Development & Visibility
Visibility
Executives can run for one of 5 MEF boards (Global, EMEA, America, Ásia, LATAM)
increasing your visibility
Be nominated for the Member of Distinction Award, a very exclusive award
Submit cases for the Meffys Awards, and run for one of the most prestigious awards
recognizing industry excellence
Create its own page on MEF website and publish its news on our MEF Members News
site.
MEF, with its social media presence and strategy, also reinforces members activities and
successful cases.
MEF helps your company to have the visibility needed to transform
innovative products and services in a success.
14. Metrics & Reports
Access to exclusive reports, produced by MEF and partners
In the last 12 months, MEF provided to its members
16 studies of MEF Initiative covering many topics
6 webinars and exclusive sessions with members
7 specialized briefings with directives on VAS regulation
6 co-authored reports from MEF and partner market analysts
4 strategic partner reports on key themes (social networks, mobile music, etc.)
Exclusive metrics for MEF associates, as the Business Confidence Index and
market projections.
15. Leardership& Insights
MEF develops many initiatives gathering market leaders to analyze trends and
how to face challenges in the industry
Some topics:
Smart Pipe Enablers (transforming operators inSmart Pipes)
Business Confidence (insights & trends)
Ad-Funded Mobile Entertainment (ad-based business
models )
Quality of User Experience (user experience
Content Sales Reporting (best practices, metrics)
Mobile Video (potential of mobile for TV companies and
content producers)
Value Chain Analysis (study on the mobile content value
chain)
16. Participation on events and discounts
MEF partners give MEF members discounts up to 40% in more than 50 industry events
worldwide
Mobile Entertainment Market is MEF anual event with 90 recognized speakers and
presence of more than 350 of the major executives in the market.
MEF members benefit from 15% discount for the MeM event
MEF Connects are regional events with the objective of accelerate the entrance in new
markets and are free for associates.
Meffys - MEF members have 15% discout for the Gala Awards Dinner, one of the most
proeminent events in the industry
17. Regulation
MEF is a global reference in SVA and mobile media regulation
MEF employs 2 Policy Advisors with 19+ years of experience
Bring information on the industry, answering questions and giving guidance on new
laws and rules on the sector
In 2009, MEF offered members 7 specialized briefings on regultion, Codes of Practice
and Promotions
RISC: MEF Regulatory Information Service Centre- uma base de dados online sobre
regulamentação nos principais mercados
The First Initiative in MEF LATAM chapter is a proposal od regulation for
subscription services in Brasil. The initiative already counts with the participation of
the majority of Board Members and is generating a compromise of local members
throughout the value chain, from operators to aggregators and content owners.
18. Benefits Summary
MEF events include benefits on:
• Until 50% discount in sponsorships
• Invite for Meffys Awards
• MEF Connects- participation in local events
• Discounts in events
Visibility on:
• MEF website
• Oficial blog MEF
• Speaker opportunities and participation on panels
• Prize Member of Distinction
• Networking
Full Membership also:
• Run for one of the 5 Boards
• Vote on all board nominations
• Leadership and agenda definition for MEF initiatives
19. To join
MEF LATAM – Fees
Annual Revenues Full Member Full Member
Global LATAM HQ
Annual Fee * Annual Fee **
More than USD 10 millions USD 13.100 USD 9.170
From USD 500.000 to USD 10 mi USD 8.200 USD 5.730
Up toUSD 500.000 USD 4.900 USD 3.450
* *An additional 25% is charged in the first year, reimbursable in case the company does
not renew the annual fee
** Aplicable to companies which HQ is located in Latin America
Companies headquartered in LATAM have a 30% discount in the annual fee!
Signing the LOI attached your association is already considered
20. Your company at MEF is your company:
Represented and supported by the main global industry entity
Part of a network with the main companies in the market
Supported by experienced professionals
With discounts and speaking opportunities in the main international events
With access to metrics and reports developed by MEF and partners
MEF supports your company towards success!
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