Coke vs Pepsi: A History of the Cola Wars in the US Market

Cola Wars Continue Coke and Pepsi in 2006 Presented by- TEAM 6

[object Object],[object Object]

New Challenges ,[object Object],[object Object],[object Object],[object Object]

Economics of the U.S. CSD industry ,[object Object],[object Object],[object Object],[object Object]

Production & distribution of CSD ,[object Object],[object Object],[object Object],[object Object]

Concentrate Producer ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Concentrate Producer ,[object Object],[object Object]

Bottlers ,[object Object],[object Object],[object Object],[object Object]

Profitability ,[object Object],[object Object]

Retail channel ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Suppliers to Bottlers ,[object Object],[object Object]

EVOLUTION OF COKE ,[object Object],[object Object],[object Object],[object Object],[object Object]

EVOLUTION OF PEPSI ,[object Object],[object Object],[object Object],[object Object],[object Object]

Cola War begins ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Year 1960s – the Armageddon ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

The Pepsi Challenge ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Leadership ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Product Launch ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Expansions ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Marketing Campaigns ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Challenges to Pepsi ,[object Object],[object Object],[object Object],[object Object]

Challenges to Coca-Cola ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

1996-2004: Reversal Of Fortune ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Quest for alternatives ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Quest for alternatives ,[object Object],[object Object],[object Object],[object Object],[object Object]

Evolving structures and strategies ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Internationalizing the Cola Wars ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Venezuela crisis(1996) ,[object Object],After

Strengths ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Weaknesses ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Opportunities ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Threats ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Key Issues ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],[object Object],Key questions ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

CURRENT UPDATES UPDATES $31,944 $43,251 NET OPERATING REVENUES (2008) (millions of $) SHARE PRICE MUHTAR KENT INDRA K.NOOYI CEO COCA-COLA PEPSI

Thank you Presented By, Shivappa Ganesh Santanu Vijay Savla Mahaveer

Coke vs Pepsi: A History of the Cola Wars in the US Market

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Coke vs Pepsi: A History of the Cola Wars in the US Market