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Twoor.
The “How might we…” Company

  Mission: Catalyze innovation
through maximizing engagement
Unmet user needs
Business leader:           Employees:
How might we…              We have ideas, and can
Increase revenue              help
Open a new channel         Nobody asks us
Create a new business
   mode



Community leader:          Community:
How might we…              Nobody asks us
Solve the social
challenge in our hands
Increase our funding
Do the things people
care

   Engagement is not easy to facilitate



                                                    2
Why Innovation fails:
Lessons that shaped Twoor
1.Clear support from the top: Leader is behind challenge.
  Participants hear directly from the leader.

2.Clear follow-up on the top ideas: Leader support enables
  success. Clear expectations on the results of the challenge.

3.First set of ideas is shallow: Ideas start raw and improve with
  collaboration… Some people have ideas to share and some seek
  ideas that get them excited…connections help everyone win.

4.Innovation takes time: Leverage a Best in Class process for
  innovation, easy to follow.




                                                                    3
Current Innovation platform
           pitfalls
• Expensive (customized, proprietary)
• Rich in processes…Capture the needed
  information…Generate great
  reports…however, the data rarely
  generates true innovation



        Ideas languish as innovators lack
          a way to advance their ideas



                                            4
But what if we follow a simple, best in class
                   process
                           Sponsor
                          Launched
                          Challenge


            Implement                 Participants
             best ideas               create ideas




            Announce                  Build on each
             winner                    other ideas



                          Rank best
                            ideas

                                          What happens?


                                                          5
1. How it works- Create a Challenge
•   Create a challenge, using our proven
    templates
•   Keep it simple – maximum three
    questions to answer
     – How will this contribute to
       solving the challenge?
     – Who will benefit?
     – Have you seen something similar
       implemented somewhere else?
• Add a document with more
  details, only if absolutely
  needed
• A link to a video with the
  sponsor introducing the
  challenge is very helpful




                                           6
2. How it works- Invite Challenge participants
• Very important – who is the
  Sponsor?
•   Sponsor needs to be visible
     – Ideas will be acted upon
     – The sponsor will ensure funding
       for the top ideas
• Who are the participants
     – Public challenge (everyone can
       participate)
     – Only employees with a certain e-
       mail address format can attend
       (abc@ibm.com)
     – A private group, entered as a set
       of e-mail addresses




                                                 7
3. How it works- Invite Challenge participants
• Very important – who is the
  Sponsor?
•   Sponsor needs to be visible
     – Ideas will be acted upon
     – The sponsor will ensure funding
       for the top ideas
• Who are the participants
     – Public challenge (everyone can
       participate)
     – Only employees with a certain e-
       mail address format can attend
       (abc@ibm.com)
     – A private group, entered as a set
       of e-mail addresses




                                                 8
2. Challenge participants submit ideas
• Participants submit their own
  ideas, via a simple form
• Or comment on others’ ideas
• Participants can “subscribe”
  to challenges and ideas
• Similar / Associated ideas are
  shown to participants, to
  further increase participation
  and ideation




                                              9
3. Participants rate ideas, and add to them
• Participants can rate ideas
  (Likes, Potential Value,
  Estimated Cost)
• Participants comment on
  ideas
• Over time, best ideas surface
  to the top




                                                10
And we focus the solution on the
                         innovators?


Build Teams
Recruit from across the
company or let them find                   Grow ideas
you.                                       Evolve your idea by
                                           capturing notes, todos,
                                           documents, and links to
                                           relevant information.




Connect                                    Collaborate
Tags locate those with                     Take advantage of the
similar interests. Make                    collective wisdom of the
connections                                company through
                           What happens?   comments and discussion.




                                                                     11
What really happens?
Twoor catalyzes innovation through maximum engagement

Increased Quantity of Innovation
 • Ideation up 1,000%, Participation up 500%

Increased Quality of Innovation
 • Collaboration with experts in the “tagged” areas
 • Leads to diversity of thought, and better solutions
Translated into better Time to market
 • Idea went from napkin to beta in 90 days
 • We were able to lift and scale from another business unit
Engaged and Delighted Employees and Partners
 • Renewed belief in your company ability to be a leader in innovation
 • Value added outlet for creative employees




                                                                                                          12
                                                         *for citations, see last slide in the appendix
Twoor.com gets results by focusing
  on the needs of innovators and
            sponsors

• Major problems addressed:

  – People want to lend their expertise to projects matching
    their interests, but are unaware of opportunities

  – Leaders must facilitate innovation, but have little time

  – Little recognition of participation or contributions




                                                               13
Ideas at your Company no
 longer languish, they flourish!

By creating a solution that works
for innovators we have…
 – Increased innovation participation by
   500%
 – Increased ideation by 1000%
 – Released 10 ideas to beta
 – And delighted our employees




                                           14
And we make it cost $500 per
         challenge ?

And we make it five minutes to
     launch a challenge

And provide all the best in class
processes to sponsor and users
        along the way
          What happens?


                                    15

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Catalyzing innovation through user contribution

  • 1. Twoor. The “How might we…” Company Mission: Catalyze innovation through maximizing engagement
  • 2. Unmet user needs Business leader: Employees: How might we… We have ideas, and can Increase revenue help Open a new channel Nobody asks us Create a new business mode Community leader: Community: How might we… Nobody asks us Solve the social challenge in our hands Increase our funding Do the things people care Engagement is not easy to facilitate 2
  • 3. Why Innovation fails: Lessons that shaped Twoor 1.Clear support from the top: Leader is behind challenge. Participants hear directly from the leader. 2.Clear follow-up on the top ideas: Leader support enables success. Clear expectations on the results of the challenge. 3.First set of ideas is shallow: Ideas start raw and improve with collaboration… Some people have ideas to share and some seek ideas that get them excited…connections help everyone win. 4.Innovation takes time: Leverage a Best in Class process for innovation, easy to follow. 3
  • 4. Current Innovation platform pitfalls • Expensive (customized, proprietary) • Rich in processes…Capture the needed information…Generate great reports…however, the data rarely generates true innovation Ideas languish as innovators lack a way to advance their ideas 4
  • 5. But what if we follow a simple, best in class process Sponsor Launched Challenge Implement Participants best ideas create ideas Announce Build on each winner other ideas Rank best ideas What happens? 5
  • 6. 1. How it works- Create a Challenge • Create a challenge, using our proven templates • Keep it simple – maximum three questions to answer – How will this contribute to solving the challenge? – Who will benefit? – Have you seen something similar implemented somewhere else? • Add a document with more details, only if absolutely needed • A link to a video with the sponsor introducing the challenge is very helpful 6
  • 7. 2. How it works- Invite Challenge participants • Very important – who is the Sponsor? • Sponsor needs to be visible – Ideas will be acted upon – The sponsor will ensure funding for the top ideas • Who are the participants – Public challenge (everyone can participate) – Only employees with a certain e- mail address format can attend (abc@ibm.com) – A private group, entered as a set of e-mail addresses 7
  • 8. 3. How it works- Invite Challenge participants • Very important – who is the Sponsor? • Sponsor needs to be visible – Ideas will be acted upon – The sponsor will ensure funding for the top ideas • Who are the participants – Public challenge (everyone can participate) – Only employees with a certain e- mail address format can attend (abc@ibm.com) – A private group, entered as a set of e-mail addresses 8
  • 9. 2. Challenge participants submit ideas • Participants submit their own ideas, via a simple form • Or comment on others’ ideas • Participants can “subscribe” to challenges and ideas • Similar / Associated ideas are shown to participants, to further increase participation and ideation 9
  • 10. 3. Participants rate ideas, and add to them • Participants can rate ideas (Likes, Potential Value, Estimated Cost) • Participants comment on ideas • Over time, best ideas surface to the top 10
  • 11. And we focus the solution on the innovators? Build Teams Recruit from across the company or let them find Grow ideas you. Evolve your idea by capturing notes, todos, documents, and links to relevant information. Connect Collaborate Tags locate those with Take advantage of the similar interests. Make collective wisdom of the connections company through What happens? comments and discussion. 11
  • 12. What really happens? Twoor catalyzes innovation through maximum engagement Increased Quantity of Innovation • Ideation up 1,000%, Participation up 500% Increased Quality of Innovation • Collaboration with experts in the “tagged” areas • Leads to diversity of thought, and better solutions Translated into better Time to market • Idea went from napkin to beta in 90 days • We were able to lift and scale from another business unit Engaged and Delighted Employees and Partners • Renewed belief in your company ability to be a leader in innovation • Value added outlet for creative employees 12 *for citations, see last slide in the appendix
  • 13. Twoor.com gets results by focusing on the needs of innovators and sponsors • Major problems addressed: – People want to lend their expertise to projects matching their interests, but are unaware of opportunities – Leaders must facilitate innovation, but have little time – Little recognition of participation or contributions 13
  • 14. Ideas at your Company no longer languish, they flourish! By creating a solution that works for innovators we have… – Increased innovation participation by 500% – Increased ideation by 1000% – Released 10 ideas to beta – And delighted our employees 14
  • 15. And we make it cost $500 per challenge ? And we make it five minutes to launch a challenge And provide all the best in class processes to sponsor and users along the way What happens? 15