How MS PPM Partners Can Maximize Social Media #msPC12

3. §  What’s the Big Deal? §  Defining Success Criteria §  Utilizing Relevant Tools §  Integrating Social Media with Existing Business Strategy §  Questions and Answers @meetdux #mspc12

4. @meetdux #mspc12

5. §  §  §  §  §  §  §  §  §  @meetdux #mspc12

6. @meetdux #mspc12

7. Twitter @meetdux #mspc12

8. Estimated Millions of users as of Feb 2012

9. §  What’s the Big Deal? §  Defining Success Criteria §  Utilizing Relevant Tools §  Integrating Social Media with Existing Business Strategy §  Questions and Answers @meetdux #mspc12

10. Identify Your Goal Engagement Build Brand Sales Industry Pulse Cost Considerations Staffing Tools Advertisement Return on Investment Thought Leadership Sales Customer Service @meetdux #mspc12

11. §  §  §  §  §  §  §  @meetdux #mspc12

12. @meetdux #mspc12

13. @meetdux #mspc12

14. @meetdux #mspc12

15. Group Goals Metrics How to Compile Marketing Brand Awareness -  Site visits -  Web analytics -  Downloads -  Technorati -  Search ranking -  Klout -  Time spent -  Favs/Fans/Friends/Followers Sales Increase Sales -  New business -  CRM lead source -  Win compete business -  Word of mouth -  Renewals -  Sales Wins Partner Marketing -  Sales Inquiries -  Industry/community Channel -  Partnerships validation -  Grow industry relationships -  Customer confirmation @meetdux #mspc12

16. §  What’s the Big Deal? §  Defining Success Criteria §  Utilizing Relevant Tools §  Integrating Social Media with Existing Business Strategy §  Questions and Answers @meetdux #mspc12

17. @meetdux #mspc12

18. @meetdux #mspc12

19. §  What’s the Big Deal? §  Defining Success Criteria §  Utilizing Relevant Tools §  Integrating Social Media with Existing Business Strategy §  Questions and Answers @meetdux #mspc12

20. §  §  §  §  §  §  §  §  §  @meetdux #mspc12

21. •  Call for Sponsors/Speakers Launch •  Blog Posts •  Twitter/FB/LinkedIn/Youtube/Flickr •  News Release template Build •  •  Social Media schedule Scheduled tweets/fb/blog postings Momentum •  •  Articles on partner sites Video interviews for promos •  Liveblogging During the •  •  Session hashtags Twitter Event •  •  Video Streaming Talent Show @meetdux #mspc12

22. Newsletter News Release Twitter/ Articles/Blogs LinkedIn Partner Webcasts @meetdux #mspc12

23. §  §  §  §  §  §  §  §  §  §  @meetdux #mspc12

24. §  §  §  §  §  §  §  @meetdux #mspc12

25. §  §  §  §  §  §  §  §  @meetdux #mspc12

26. §  What’s the Big Deal? §  Defining Success Criteria §  Utilizing Relevant Tools §  Integrating Social Media with Existing Business Strategy §  Questions and Answers @meetdux #mspc12

27. Next Steps §  PPT deck & sample §  Business Owners Social templates Media Toolkit §  MPN Tools: Social Media for §  13 Tools to Simplify Your Partners Social Media Marketing §  Videos: MPN Marketing §  MPN Resource Center: Mondays Social Marketing @meetdux #mspc12

28. Questions?

How MS PPM Partners Can Maximize Social Media #msPC12

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How MS PPM Partners Can Maximize Social Media #msPC12