1. REASONS FOR HYUNDAI
SUCCESS IN INDIA AND LIFE
CYCLE STAGES OF SANTRO
SUBMITTED BY,
MEENU DEVASIA
AVISHKAR BATCH
2. Hyundai Motor India Limited is a wholly owned subsidiary
of the Hyundai Motor Company in India. It is the 2nd largest
automobile manufacturer in India was started in 1996
3. REASONS FOR HYUNDAI SUCCESS IN
INDIA
Brand Name
Large Distribution Network
Wide Product offerings at different price points
Cheapest cars in corresponding segments
Increased exports
Economy with technology
Executive information system by using SAS
Targeting
Followed marketing strategy
Product differentiation
4. Santro continues to be
the second largest selling
car in its sector and the
most preferred brand in
India. The success of
Santro was followed by
several other variants of
Santro like
ZipDrive, ZipPlus and
Xing
SANTRO
6. Introduction stage
Sales grow slowly
High production cost
Frequent product
modification
Skimming pricing
High failure rate
Profit is minimal or
negative
Stimulate trial
Limited product
models
Penetration pricing
Little competition
High marketing costs
7. Growth stage
Sales grow at an
increasing rate
Large companies may
acquire small
pioneering firms
Many competitors
enter the market
Profits are healthy
8. Maturity stage
Sales continue to
increase but at a
decreasing rate
Annual models of
many products
Product lines are
widened or extended
Heavy promotions to
both the dealers and
consumers are
required
The market place is
approaching
saturation
An emphasis on
product style rather
than function
Marginal competitors
begin dropping out of
the market
Prices and profits
begin to fall
9. Decline stage
Signaled by a long
run drop in sales
The rate of decline is
governed by
a) How rapidly
consumer tastes
change or
b) How rapidly
substitute products
are adopted
Falling demand forces
many competitors out
of the market
Prices and profits
begin to fall