Snapshot Session: Next-generation Mobile Solution: NFC Changes The Future
Nowadays, people can board a plane or they can pay for dinner by a mobile. It goes without saying that peoples’ lives can become drastically beneficial by using NFC. In Japan, the technologies like NFC have been in widespread use since 2004 through CRM , fosterage store by coupon offers , mobile e-money , and marketing communication. NFC is essential to the development of the mobile.
In this presentation, we will introduce some thought-provoking case studies on based on 8 years of knowledge. This presentation will feature a lot of key guiding points for consumers in Singapore as well as other Asian countries who are going to use the mobile payment systems in everyday activities.
7. NFC meets mobile
In Singapore, technologies like NFC have become widespread in the
form of an ez-link card. In the future, this technology will become a
reality with a mobile.
12. Popularization: Mobiles with NFC
By 2015, the majority of mobile devices will have
NFC technologies.
year 2011 2012 2013 2014 2015
rate of mobiles with NFC (%) 8% 29% 61% 79% 86%
number of mobiles with NFC (million) 152 606 1475 2206 2763
*reference date:H.I. BUSINESS PARTNERS
13. Agenda
part1 overview
Part2 e-money “nanaco”
Part3 mobile solution “Gurunavi Touch”
Part4 in train advertising with NFC “Strappi”
17. Regarding “nanaco”
“nanaco” is an e-money service provided by 7&i holdings that is
available on cards and mobiles.
mobile card
18. Regarding 7&I holdings
In the 2012 facial year, consolidated sales reached 4, 780, 000, 000.
Distribution to Japan's largest business groups.
CVS GMS
Department Store Casual Restaurant
19. Popularization of e-money in Japan
“nanaco” & ”WAON” : rate of utilization is overwhelming.
Both e-money services are issued by retail companies.
The number of The utilization Utilization per month
issued cards numbers per month
(million) (million)
nanaco 15.7 51.0 3.2
WAON 22.8 48.0 2.1
Suica 35.9 52.0 1.5
PASMO 19.0 15.9 0.8
Edy 67.8 32.0 0.5
ICOCA 6.6 2.5 0.4
*reference date:wikepedia
20. Why was the mobile service provided?
For company For customer
Email address information can be obtained at the Pre-charging provides convenience
time of registration. Push type communication With only a mobile, shopping is possible
/CRM is possible
25. Merchant Support:
For Restaurants aiming at repeat customers,
Couldn’t gurunavi help ?
26. Aiming for Repeat Customers:
By providing value, continued contact
with the customer is possible
27. Why was the mobile service provided?
“Continuous Contacts” Email Newsletter Registrations
“Adds Value” Coupon Offers・Points
28. About a “Gurunavi Touch”
“Gurunavi Touch” is a mobile solution service. Only one
can get a coupon and use Gurunavi`s points on mobile by
touching the reader ….
29. Utilizing marketing
Data acquisition
without identifying an individual
1. The Number of Visits
2. When coupons are taken
3. When coupons are used
30. More Visits ……… Better Coupons !
Quality
of
coupons
The Number of Visits