7. Bad Customer Unsolved Bad Lost
Experience Issues Reputation Revenue
8.
9.
10. Public Rela+ons*
Public Rela+onships
• Talk
to
Journalists,
Professionals
• Talk
to
Customers,
People
• One-‐to-‐Many
• One-‐to-‐One
&
One-‐to-‐Many
• Control
the
Brand
• Manage
the
Brand
• Push
the
Message
• Engage
the
Community
• Speak
as
a
Spokesman
• Speak
as
a
Peer
*An exaggeration
11.
12. Establishing
Touch-‐‑
points
Customer
Service
Building Customer
Relationships
18. Search
about
your
company:
1. Company
Name
2. Company
URL
3. Products
4. Public
Facing
Employees
5. CompeSng
Products
6. DescripSons
•
Company
Name
+
sucks
•
Company
Name
+
rocks
•
Company
Product
+
review
+
sucks
22. Listen to what people Talk to people like
say they’re people
Reputation
Management
Engage people by Measure where and
building relationships what is being said