Industry experts Gord Hotchkiss, CSO at Mediative, and Bill Barnes, VP Business Development at Mediative, answer 5 key questions every digital marketer struggles with when launching an effective digital marketing program. Get answers to questions such as: - How much traffic can I really get from search? - What is the best return I can expect on my digital marketing investment? - How effective is my digital marketing campaign? - What areas should I be focusing on first? - What will it take to become a ‘best in class’ digital marketer? For the on-demand version of the webinar, visit: http://results.mediative.ca/digital-expert-series_5_Things_To_Know_Webinar.html

1. 5 Things Every Marketer Should Know When
Planning 2013 Marketing Budgets
September 5, 2012  mediative.com

2. TODAY’S SPEAKERS
Gord Hotchkiss
CSO,
Mediative
gord.hotchkiss@mediative.ca
Bill Barnes
VP Business
Development,
Mediative
bill.barnes@mediative.ca
September, 2012  Mediative.com

3. ENGAGE WITH US ON TWITTER
• #MediativeWebinar
• Following the webinar, you will receive our Digital Marketing
Acceleration Program (DMAP) Success Kit

4. AGENDA
1. THE SECRET SAUCE
2. HOW MUCH TRAFFIC CAN I REALLY GET FROM SEARCH?
3. WHAT IS THE BEST RETURN I CAN EXPECT ON MY DIGITAL MARKETING INVESTMENT?
4. HOW EFFECTIVE IS MY DIGITAL MARKETING CAMPAIGN?
5 WHAT AREAS SHOULD I BE FOCUSING ON FIRST?
6 WHAT WILL IT TAKE TO BECOME A “BEST IN CLASS” DIGITAL MARKETER?
7 DIGITAL MARKETING ACCELERATION PROGRAM - DMAP

5. The Secret Sauce
1. 8 Years of Research into Online Behaviors
2. Best Practice Benchmarks & Maturity Models
3. Deep Expertise in all Digital Marketing
4. Proven Continuous Improvement Best Practices
5. Experience with Transforming Organizations
6. Best in Class Technology Partners
7. Robust Modeling and Forecasting

6. THE SECRET SAUCE
• Deep Marketing Expertise
• Revolutionary Technology
• Robust Methodology

7. 5 THINGS YOU SHOULD KNOW WHEN
PLANNING YOUR 2013 MARKETING BUDGET

8. #1 - HOW MUCH ! "#$% ' () "*+ ,- (! . . *",/%012(
& &
& ###$
%
TRAFFIC & ###$
!
CAN I &"###$
& ###$
'
REALLY GET &####$
FROM !%###$
! ! ###$
SEARCH? ! "###$
( ) *+,-. +$ /0) 1+$ . +$
2 /0) 1+$ 5$
34 /0) 1+$
367++$ /0) 1+$
8597$ /0) 1+$ +$
8-:
; 57+$ < 0+. 0$
. =>0+. ?+?$

9. #2 - WHAT IS
THE BEST
RETURN ON MY
DIGITAL
MARKETING
INVESTMENT?

10. #3 - HOW
EFFECTIVE IS MY
DIGITAL
MARKETING
CAMPAIGN?

11. #4 - WHAT
AREAS SHOULD
I BE FOCUSING ON
FIRST?

12. #5 - WHAT
Competitor 1
WILL IT TAKE TO Competitor 2
BECOME A Competitor 3
“BEST IN CLASS” Competitor 4
DIGITAL Your Business
MARKETER?

13. DMAP DIGITAL MARKETING ACCELERATION PROGRAM

14. WHAT IS DMAP?
DMAP is a strategic digital
marketing consulting
package that will remove
buying hurdles from people
already trying to buy from
you and expand marketing
opportunities to drive more
buyers to your business.

15. WHAT IS DMAP?
01. Identifies where the
marketer is currently
02. Three phases of
improvement:
• Repair
• Build
• Optimize

16. WHAT ARE THE BENEFITS OF DMAP?
1 3
Quantify existing digital A deeper understanding
opportunities of your customer buying
behaviour
• Know your current share of market
• Identify key players in the
• Answer the question: “How do I get
purchase decision
the best return on my marketing
investment?”
2 Instantly actionable
recommendations
• Increase high quality digital
traffic immediately
4 A digital marketing plan
that maps out short &
long term needs
• Timelines
• Estimated resource
forecasts
• Step by step guides
1
6

17. DMAP FEATURES
• Opportunity Analysis • Customer Persona Maps
• ROI Model Forecasts • 5 Stage Digital Playbook
Repair
• Competitive & Industry • SEO, PPC, Mobile
Benchmarking Opportunity Profiles
• Digital Effectiveness • Action Plan for High Priority
Build
Index Audit Improvements
• Sales Process Mapping • On-site Workshop
Optimize

18. • Define your opportunity
• Measure Your Current Capabilities
• Analyze and Understand Your Customer
• Plan Your Strategy

19. CONTACT ONE OF OUR DIGITAL EXPERTS
TODAY TO LEARN MORE ABOUT DMAP
mediative.com/facebook mediative.com/linkedin
mediative.com/twitter mediative.com/youtube
mediative.com/googleplus mediative.com/contact

20. TODAY’S SPEAKERS
Gord Hotchkiss
CSO,
Mediative
gord.hotchkiss@mediative.ca
Bill Barnes
VP Business
Development,
Mediative
bill.barnes@mediative.ca
September, 2012  Mediative.com