Now more than ever, social media success has to come from both inside and outside of the social media department. This session lays out six simple points of "unlikely integration" inside existing organizations. These points are where great social media ideas and work are hiding inside the traditional arms of clients and agencies. The presentation will be geared to inspire leaders of social media and return them to work with a mission for collaboration using the processes and resources they already have. KEYNOTE Jason Clement, Executive Director of Integration, TBWA\Digital Arts Network @jasonclement

3. TODAY:
BUILD SPECIALTY EXPERTISE

4. TODAY:
BUILD SPECIALTY EXPERTISE
TOMORROW:
MAKE IT GENERAL EXPERTISE

5. ART COPY
PRODUCER
ACCOUNT
STRATEGY

6. ART COPY
PRODUCER
ACCOUNT
STRATEGY
SOCIAL MEDIA ACCOUNT
SOCIAL MEDIA STRATEGY
UX
COMM. MGMTDIGITAL PRODUCER
CODE
DIGITAL ACCOUNT
DIGITAL STRATEGY

8. 5 PEOPLE
$900K
$2.34M
13 PEOPLE

9. HIDDEN OPPORTUNITIES = FREE

10. 6

11. 1 YOUR CREATIVE PEOPLE

13. ARE YOU BUILDING THE RIGHT KIND OF RELATIONSHIP?
CREATIVE PEOPLE

14. 2 LEGAL

16. “HEINEKEN HAD VERY LITTLE
COMPETITION, NABBING THE
TOP SPOT FOR MOST FACEBOOK
FANS, MOST TWITTER
FOLLOWERS, BIGGEST YOUTUBE
COMMUNITY AND MOST
INDIVIDUAL CHANNEL VIEWS.”
- L2 THINK TANK, MAY 2013

17. HOW CAN LEGAL COLLABORATE BE A RESOURCE
FOR INNOVATION, NOT JUST BE A ROADBLOCK?
LEGAL

18. 3 YOUR WORK PLACE & FEARLESS
LEADER
(OR SOMEONE IMPERSONATING THEM)

19. READY-MADE ASSETS CURATING

20. FOR EVERY 1FOLLOWER OF @TBWACHIATLA...
WE HAVE 6FOLLOWERS OF
@CHIATDAYNIGHT
WE HAVE 33FOLLOWERS OF
@LEECLOWSBEARD

21. ARE YOU REALLY GETTING WHAT YOU NEED
OUT OF YOUR LEADERSHIP & WORKFORCE?
YOUR WORKFORCE

22. 4 YOUR PARTNERS

25. ARE YOU NEGOTIATING THE MOST OUT OF YOUR DEALS?
PARTNERS

26. 5 YOUR STRATEGY PEOPLE

27. employees who like Y
Y
Z .083
.583 Y
Z .050
.950 Y
Z .083
.583
Y
Z .023
.267
Y
Z .047
.367 Y
Z .014
.115
Y
Z 2.26
.038
Y
Z 2.76
.537 Y
Z 3.85
.001
Y
Z .345
.045 Y
Z .076
.005 Y
Z .110
.019
employees who like Z

28. 1.75
1.17
1.14
1.13
0.23
0.17
0.14
-­‐0.20
-­‐0.24
-­‐0.25
-­‐0.31
-­‐0.36
-­‐0.75
-­‐1.00
high # of mutual Z followerslow # of mutual Z followers

29. ARE YOU DRIVING THE BUSINESS OR
JUST REPORTING ON IT?
STRATEGY PEOPLE

30. 6 YOUR CUSTOMERS

33. ARE YOU REALLY INVOLVING
CUSTOMERS IN MEANINGFUL WAYS?
CUSTOMERS

34. THANK YOU

35. @JASONCLEMENT
@TBWADAN
@TBWACHIATLA